Effects of product portfolios and recommendation timing in the efficiency of personalized recommendation

Personalized recommendation has important implications in raising online shopping efficiency and increasing product sales. There has been wide interest in finding ways to provide more efficient personalized recommendations. Most existing studies focus on how to improve the accuracy and efficiency of the recommendation algorithms or are more concerned on ways to reduce perceived risks and thus increase consumer satisfaction. Unlike these studies, our study begins from the decision‐making process of consumers, using consumers' two‐stage decision‐making system and preference inconsistency theory as a basis, to reveal the mechanisms involved in consumers' acceptance of recommendations. This paper analyzes the effect of personalized recommendations from two angles, recommendation timing and product portfolio, tries to point out differences in consumer preferences between similar products and related products, and verifies that consumers demand diversity in the recommended content. The study analyzes differences in the acceptance of personalized recommendations between practical products and hedonic products and discovers that recommendations of hedonic products are more effective than that of practical products. Based on the research earlier, the study provides suggestions on how to better plan and operate a personalized recommendation system. Copyright © 2016 John Wiley & Sons, Ltd.     

Cognitive empathy modulates the visual perception of human-like body postures without imitation

To examine the mechanism of visual perception of human-like body postures, we conducted a posture recognition task, a questionnaire survey, and the Interpersonal Reactivity Index (IRI). The majority of participants perceived the pseudo-posture as a human posture in the early stage (78%), but only approximately half of them reported the imagination of bodily movement (66%). These results suggest that the majority of observers perceive pseudo-postures as human postures in the early stage of perception, but this human posture perception does not necessarily lead to the visualisation of bodily movement. In a group of who received the pseudo posture as a human-posture regardless of the perception stages, the participants who imagined bodily movement (64%) showed significantly higher scores than those who did not on the Fantasy subscale of the IRI. Highly empathic participants are more likely to detect a kinematic relation between the pseudo-postures.     

用户换位型思维的形成及对机会信念绩效的影响

用户换位型思维是创业者进行机会识别并应对市场竞争的重要因素,但已有研究忽视了其模式、形成机理及对机会信念绩效的影响。针对此问题,基于结构映射理论与注意力参与模型解构用户换位型思维模式,包括吸收式、归纳式、启发式和分析式;然后,从“个体-用户”双元视角探讨与用户有关的先验知识、灵活的角色导向、认知复杂性以及用户需求不确定性和碎片化等因素对用户换位型思维形成的正向影响;最后,以机会信念形成速度和创新性为绩效指标,阐释用户换位型思维模式对机会信念形成绩效的影响,并考察适应新的信息环境和调用自身知识结构的认知管理策略对用户换位型思维模式与机会信念形成绩效的调节作用。研究结论将丰富用户换位型思维的内涵,拓展结构映射理论与注意力参与模型的解释范围,也为指导创业者运用用户换位型思维去识别机会提供参考,对创业者思考与理解用户有重要意义。     

行为评价对3岁儿童掌控动机的影响

运用情境实验法,考察了71名3岁儿童掌控动机的基本特点及行为评价对其影响。结果发现:3岁儿童:(1)对新奇玩具具有强烈的掌控动机;(2)丰富的视听反馈会更加激发其探索与操控;(3)当成人对其探索行为有积极评价时,儿童获得更多愉悦感;(4)掌控成败体验出现;(5)积极评价可增强掌控成功时的兴趣感,缓解失败后的不良情绪;(6)多数(94.42%)儿童愿意尝试挑战,并能坚持较长时间以期成功,但坚持性存在个体差异。     

电子媒体使用对睡眠的影响,机制及其干预

电子媒体设备日益流行的同时, 睡眠问题也日趋加重, 主客观研究均发现电子媒体使用会对睡眠产生消极影响.背后的加工机制涉及睡眠置换,唤醒,屏幕光和电磁辐射.可以通过睡眠卫生教育,限制电子媒体使用,屏蔽屏幕蓝光等方式进行干预.未来研究需要从理论机制的整合,因果关系的确定,测量方式的客观化和标准化,使用情况细化和本土化研究方面做努力.     

阅读理解困难儿童的理解监控能力研究

在理解监控水平研究的基础上,引入阅读目的因素,综合考察阅读理解困难儿童的理解监控能力.结果发现:(1)理解困难儿童的阅读目的和正常儿童一样,倾向于从文本信息中获取意义,但这种阅读目的的强度要落后于正常儿童;(2)理解困难儿童对阅读的理解监控水平落后于正常儿童,这是由于阅读目的的影响,他们的理解监控能力与正常儿童相当.     

反馈评估的局部背景依赖效应：ERP研究

人脑对反馈的评估依赖于其所处背景。但是只能依赖整体背景(整个组块的结果范围), 还是可以依赖局部背景(单个试次的结果范围)进行评估, 目前并不清楚。本研究通过获益/损失线索操纵所在试次的反馈背景, 探讨反馈评估仅依赖整体背景, 还是可延伸到局部水平。25名被试参与实验。结果发现, 背景试次间变化时, 在获益背景下, ￥0 (负反馈)比+ ￥4 (正反馈)引发更负的FRN (feedback-related negativity); 在损失背景下, - ￥4 (负反馈)比￥0 (正反馈)引发更负的FRN。这一结果说明反馈评估以某线索背景中可能的结果为参考对象, FRN的背景依赖可以延伸到局部水平。结合前人研究, 推测任务类型和反馈真实性会调节背景依赖水平。在含真实反馈的主动性任务中, FRN的背景依赖效应可延伸至局部水平。     

不同依恋风格者情绪调节策略的认知神经特点

情绪调节是依恋研究的重要方面。本文依托Gross的情绪调节理论和相关认知神经证据,阐述了三种依恋风格者的情绪调节特点。焦虑型依恋调节负性情绪时存在注意分配的优势和表达抑制的不足;调节正性情绪时还采用了情景选择和情景修正策略。回避型依恋调节两种效价情绪均使用了表达抑制,调节正性情绪时还使用了认知重评。安全型依恋使用认知重评、注意分配和情景修正策略,效价差异不突出。探讨依恋与情绪调节的关系,有利于改善非安全型依恋的情绪调节能力。     

自尊概念辨析

自尊是个人对自我价值和自我能力的情感体验,属于自我系统中的情感成分,具有一定的评价意义。它与其相近概念,如自尊需要、自我效能、自我价值、自我概念等都有着本质的区别和联系。该文就自尊的概念及其与相关概念的区别与联系进行了尝试性探讨,以期抛砖引玉,更好地认识自尊这一人格变量。     

精神疾病共病现象的辩证思考

由于大多数精神疾病的病因和发病机制不明,无特异性的生物学诊断指标,临床表现多样,有时很难用一种疾病解释.共病的概念应用于精神科临床,为精神科医生提供了一种辩证的诊断思维方法,对研究共病的本质和指导临床治疗都有重要的意义.