Still a Hetero-Gendered World: A Content Analysis of Gender Stereotypes and Romantic Ideals in Chinese Boy Love Stories

Boy’s Love (BL) stories are a fictional fantasy textual story that describes a romantic relationship between men. Previous qualitative studies claimed that BL stories have depicted androgynous characters and egalitarian love relationships. The current study undertook a quantitative content analysis of 87 randomly sampled popular Chinese BL stories. Our coding system for coding both the masculinity and femininity of each main character in the selected BL stories was developed based on several previous studies. Gay male characters in BL stories were depicted as either similar to traditional masculine men (i.e., scoring high in masculinity and low in femininity) or similar to traditional feminine women (i.e., scoring high in femininity and low in masculinity). In the romantic relationships, BL stories typically paired a masculine character with a feminine character. In addition, heterosexual romantic ideals were prevalent in BL stories. Such an analysis challenges the previous analysis of BL stories. It suggests that heteronormative gender stereotypes exist in BL stories, even if these stories depict gay male characters and romantic relationships. These findings have important implications for understanding media effects in stereotypes toward gay men in contemporary Chinese society. It also encourages further research on alternative explanations for women’s motivation in reading and writing BL stories.     

The Bromance: Undergraduate Male Friendships and the Expansion of Contemporary Homosocial Boundaries

The present study provides the first known qualitative examination of heterosexual undergraduate men’s conceptualization and experiences of the bromance, outside research on cinematic representations. Drawing on semi-structured interviews with 30 undergraduate men enrolled in one of four undergraduate sport-degree programs at one university in the United Kingdom, we find these heterosexual men to be less reliant on traditional homosocial boundaries, which have previously limited male same-sex friendships. Contrary to the repressive homosociality of the 1980s and 1990s, these men embrace a significantly more inclusive, tactile, and emotionally diverse approach to their homosocial relationships. All participants provided comparable definitions of what a bromance is and how it operates, all had at least one bromantic friend, and all suggested that bromances had more to offer than a standard friendship. Participants described a bromance as being more emotionally intimate, physically demonstrative, and based upon unrivalled trust and cohesion compared to their other friendships. Participants used their experiences with romances and familial relations as a reference point for considering the conditions of a bromance. Results support the view that declining homophobia and its internalization has had significantly positive implications for male expression and intimacy. Conclusions are made about the bromance’s potential to improve men’s mental health and social well-being because participants indicate these relationships provide a space for emotional disclosure and the discussion of potentially traumatic and sensitive issues.     

Too Many Boxes,or Not Enough? Preferences for How We Ask About Gender in Cisgender,LGB, and Gender-Diverse Samples

As U.S. society has become more aware of gender identity issues, there has been a push for more inclusive demographic categories that go beyond the traditional gender binary of male/female. In three studies, we assessed the attitudes of U.S. cisgender men and women across sexual orientations (Study 1), heterosexual cisgender men and women (Study 2), cisgender LGB men and women (Study 3), and transgender and gender non-binary individuals across sexual orientations (Study 3) regarding different formats of gender questionnaires. Studies 2 and 3 showed a strong overall preference for the non-binary formats. Across all three studies, preferences for the binary format and objections to the non-binary formats were related to gender-binary beliefs, distinctiveness threat, cisgender and mostly heterosexual male participants, conservative political orientation, and religiosity. These findings suggest that general opposition to utilizing non-binary formats may be influenced by institutionalized binary gender norms and heteronormativity. Across both cisgender and gender-diverse samples, most participants preferred a non-binary gender question format, and gender-diverse individuals overwhelmingly preferred the expanded format. We suggest that those who collect gender data use the expanded format in order to be more inclusive and allow gender-diverse individuals to identify themselves if they choose to do so.     

Menstrual Knowledge and Taboo TV Commercials: Effects on Self-Objectification among Italian and Swedish Women

Despite menstruation being a physiological phenomenon in women’s life, social research has highlighted that there are still many taboos, also conveyed by advertising, which prevent an open discourse on the topic and can have negative impacts on women’s well-being. The present study examined the influence of the exposure to existing TV advertisements for sanitary napkins depicting menstruation as a taboo on self-objectification in women from Italy (n = 160) and Sweden (n = 159). To do so, we also investigated the moderating role of menstrual knowledge in this relationship. Our findings showed that in the Italian sample, exposure to the taboo TV commercial led to more self-objectification especially for participants with lower knowledge of menstruation. These effects did not occur for their Swedish counterparts, showing no differences in self-objectification when women were exposed to the taboo advertisement. The present results are discussed in light of cultural differences in sexual and menstrual education between the two countries. Theoretical and practical implications are drawn.     

The Importance of Knowing your History: Perceiving Past Women as less Agentic than Contemporary Women Predicts Impaired Quantitative Performance

Research on dynamic stereotypes of women has shown that women perceive large differences between contemporary women and women who lived in the past in terms of agentic (or masculine) traits. This temporal discrepancy in agentic attributes of women may suggest that agency is not a stable trait of women and may result in impaired performance in domains associated with agency, such as quantitative reasoning. We propose that women who think that agency has always characterized their gender group would perform better in quantitative tasks. Indeed, we found that as the difference between agency attributed to present and past women decreased, U.S. college women’s (n?=?80) accuracy in a quantitative test increased (Study 1). Further, reading a text about women’s achievements in the history of science reduced the discrepancy between agency attributed to past and present women and had an indirect positive effect on quantitative performance by 150 U.S. college women (Study 2). Findings suggest that women’s participation and performance in science could be improved by raising awareness of women’s historical achievements in male-dominated areas.     

Beliefs about Sexual Assault in India and Britain are Explained by Attitudes Toward Women and Hostile Sexism

As many as one in five women worldwide will be sexually assaulted over the course of her lifetime (United Nations 2008), yet myths that downplay the prevalence and severity of sexual assault are still widely accepted. Are myths about sexual assault (rape myths) more likely to be accepted in cultures that endorse more traditional gender roles and attitudes toward women? To explore the relationships among rape myth acceptance, attitudes toward women, and hostile and benevolent sexism, data were collected from 112 Indian and 117 British adults, samples from two cultures differing widely in their gender role traditionalism. Analyses confirmed a cultural difference in rape myth acceptance, with the more traditional culture, India, accepting myths to a greater extent than the more egalitarian culture, Britain. Indian participants’ greater rape myth acceptance was explained by their more traditional gender role attitudes and hostile sexism. We discuss ways in which promoting gender egalitarianism may help to break down negative beliefs and reduce the stigma surrounding sexual assault, especially in India, for example through interventions which increase exposure to women in less traditional roles (e.g., those in positions of power).     

Peer Toy Play as a Gateway to Children’s Gender Flexibility: The Effect of (Counter)Stereotypic Portrayals of Peers in Children’s Magazines

Extensive evidence has documented the gender stereotypic content of children’s media, and media is recognized as an important socializing agent for young children. Yet, the precise impact of children’s media on the endorsement of gender-typed attitudes and behaviors has received less scholarly attention. We investigated the impact of stereotypic and counter-stereotypic peers pictured in children’s magazines on children’s gender flexibility around toy play and preferences, playmate choice, and social exclusion behavior (n?=?82, age 4–7 years-old). British children were randomly assigned to view a picture of a peer-age boy and girl in a magazine playing with either a gender stereotypic or counter-stereotypic toy. In the stereotypic condition, the pictured girl was shown with a toy pony and the pictured boy was shown with a toy car; these toys were reversed in the counter-stereotypic condition. Results revealed significantly greater gender flexibility around toy play and playmate choices among children in the counter-stereotypic condition compared to the stereotypic condition, and boys in the stereotypic condition were more accepting of gender-based exclusion than were girls. However, there was no difference in children’s own toy preferences between the stereotypic and counter-stereotypic condition, with children preferring more gender-typed toys overall. Implications of the findings for media, education, and parenting practices are discussed, and the potential for counter-stereotypic media portrayals of toy play to shape the gender socialization of young children is explored.     

Cross-Cultural Sexism and the Effectiveness of Gender (Non)Traditional Advertising: A Comparison of Purchase Intentions in Poland,South Africa,and the United Kingdom

Findings regarding the effectiveness of (non)traditionally gendered advertisements are mixed and largely emanate from the United States. We tested the stereotype content model and ambivalent sexism theory cross-nationally in an advertising context and predicted that paternalistic (vs. envious) female stereotypes will trigger higher purchase intent (PI) irrespective of country (Hypothesis 1), viewers’ benevolent sexism will positively predict PI for paternalistic housewife advertisements (Hypothesis 2a), viewers’ hostile sexism will negatively predict PI for envious businesswoman advertisements (Hypothesis 2b), and these relationships with sexism will be confined to less gender egalitarian countries (i.e., Poland and South Africa) (Hypothesis 3). Statistical analyses of data from 468 Polish, South African, and British university students supported Hypothesis 1 and partially supported Hypotheses 2 and 3. The predicted patterns held for South Africa, but in Poland, viewers’ benevolence positively predicted PI for both advertisement types, with the exception of highly hostile women. British viewers’ hostility positively predicted PI for the housewife advertisement. Our findings support the cross-cultural applicability of the stereotype content model to advertising and suggest that the predictive role of sexism changes depending on its type, advertisement type, country, and gender. We recommend that advertisers should adopt a nuanced approach in predicting the effectiveness of gendered advertisements.     

Reward Responsivity in Parenting: Development of a Novel Measure in Mothers of Young Children

The purpose of the current study was to develop and evaluate a measure of maternal reward responsivity in parenting. Deficits in reward responsivity, a common feature of depression, may contribute to maladaptive parenting behaviors. Reward responsivity is an individual difference in reactivity to pleasurable stimuli and represents a key motivational component that could contribute to the frequency and quality of mothers’ interactions with their infants. However, there is currently no measure of reward responsivity in parenting, which would be necessary to evaluate the link between mother reward responsivity, behaviors towards their infant, and infant behavior. Therefore, the current study reports on the development and initial evaluation of a self-report measure of reward responsivity in parenting, the Mother Inventory of Reward Experience (MIRE). We evaluated the MIRE among 200 mothers (M?=?28.45, SD?=?5.50) recruited from a pediatric primary care center. After item analysis, 22 items were retained and displayed high internal consistency reliability and test re-test reliability. Convergent validity was established via a significant correlation with global reward responsivity. Concurrent validity was established via significant correlations with depressive symptoms, parenting stress, and child behavior problems. Incremental validity of the MIRE over a measure of global reward responsivity was supported. These results support the reliability and validity of the MIRE as a measure of reward responsivity in parenting.