Do ad metaphors enhance or dilute the consumers' brand preferences? Exploring the moderating role of goal orientation

This research aims to explore the impacts of ad metaphors and goal orientation on the relationship between brand commitment and attitudes toward the competitor brands. Results show that prevention‐focused consumers with high brand commitment do not exhibit differentially favorable attitudes toward the competitor brands, regardless of ad metaphors. In contrast, prevention‐focused consumers with low brand commitment exhibit more favorable attitudes toward competitor brands advocated by highly metaphorical ads than those advocated by low metaphorical ads. Moreover, promotion‐focused consumers exhibit more favorable attitudes toward competitor brands advocated by highly metaphorical ads than those advocated by low metaphorical ads, regardless of brand commitment.     

The temporal dynamics of detached versus positive reappraisal: An ERP study

Detached reappraisal and positive reappraisal are regarded as two distinct types of cognitive reappraisal strategy, and the former is considered more disengaging than the latter. The conceptual framework of emotion regulation choice posits that strategies involving disengagement operate earlier and more efficiently than engagement strategies. Here, we compare for the first time the temporal dynamics of detached and positive reappraisal during the regulation and re-exposure phases thereof by measuring event-related potentials. During the regulation phase, pictures were viewed or regulated using detached or positive reappraisal. During the re-exposure phase, the same pictures were viewed again. Results showed that during regulation, central-parietal late positive potentials (LPPs) were greatly attenuated under both strategy types, with the regulation effect of detached reappraisal occurring earlier than that of positive reappraisal and resulting in a stronger attenuation of LPP amplitudes. Upon re-exposure, detached reappraisal exerted enduring effects on self-reported arousal and the central-parietal LPP, whereas positive reappraisal had an enduring effect only on pleasantness. These findings demonstrate the differential effects of detached and positive reappraisal on valence, arousal, and neural responses, and underline the striking differences in the temporal dynamics of these reappraisal strategies.     

“Noxious Weed”: Persecution in the Development of Korean Christianity

The experience of persecution during the late Joseon and Japanese colonial period was not unusual for Korean Christians, who endured living as a minority faith within a hostile context. Like the pre‐Constantinian Christian communities and many Christians today who live in the global South, suspicion and persecution defined their world as openly confessing Christians, and they embraced, as part of converting to Christianity, the stark reality that their faith could incur personal harm in the form of hostility, incarceration, and even death. This article explores how conversion and maintaining Christian faith in a society adverse to Christianity shaped believers’ self‐understanding of the breadth of faith and acceptance of its mortal implications. Focusing on the Catholic and Protestant experience in Korea, Christian believers rigorously tested the country's attitudes against Christianity. In so doing, their experience provokes a critical reflection on the profoundness of the missionary mandate and illuminates the complexity with which their faith is forged as they must confront the brutal reality that they may be, at the very least, arrested. For many Korean Christians during Joseon Dynasty and the Japanese colonial period (1910–1945), conversion to Christianity was part of the process that transformed for believers a religious identity that was understood to be potentially detrimental to their relationship with the state.     

Tests of Simple Slopes in Multiple Regression Models with an Interaction: Comparison of Four Approaches

In multiple regression researchers often follow up significant tests of the interaction between continuous predictors X and Z with tests of the simple slope of Y on X at different sample-estimated values of the moderator Z (e.g., ±1 SD from the mean of Z). We show analytically that when X and Z are randomly sampled from the population, the variance expression of the simple slope at sample-estimated values of Z differs from the traditional variance expression obtained when the values of X and Z are fixed. A simulation study using randomly sampled predictors compared four approaches: (a) the Aiken and West (1991 Aiken, L. S., &; West, S. G. (1991). Multiple regression: Testing and interpreting interactions. Newbury Park, CA: Sage.[Crossref] , [Google Scholar]) test of simple slopes at fixed population values of Z, (b) the Aiken and West test at sample-estimated values of Z, (c) a 95% percentile bootstrap confidence interval approach, and (d) a fully Bayesian approach with diffuse priors. The results showed that approach (b) led to inflated Type 1 error rates and 95% confidence intervals with inadequate coverage rates, whereas other approaches maintained acceptable Type 1 error rates and adequate coverage of confidence intervals. Approach (c) had asymmetric rejection rates at small sample sizes. We used an empirical data set to illustrate these approaches.     

Characterizing Human Expertise Using Computational Metrics of Feature Diagnosticity in a Pattern Matching Task

Forensic evidence often involves an evaluation of whether two impressions were made by the same source, such as whether a fingerprint from a crime scene has detail in agreement with an impression taken from a suspect. Human experts currently outperform computer‐based comparison systems, but the strength of the evidence exemplified by the observed detail in agreement must be evaluated against the possibility that some other individual may have created the crime scene impression. Therefore, the strongest evidence comes from features in agreement that are also not shared with other impressions from other individuals. We characterize the nature of human expertise by applying two extant metrics to the images used in a fingerprint recognition task and use eye gaze data from experts to both tune and validate the models. The Attention via Information Maximization (AIM) model (Bruce & Tsotsos, 2009) quantifies the rarity of regions in the fingerprints to determine diagnosticity for purposes of excluding alternative sources. The CoVar model (Karklin & Lewicki, 2009) captures relationships between low‐level features, mimicking properties of the early visual system. Both models produced classification and generalization performance in the 75%–80% range when classifying where experts tend to look. A validation study using regions identified by the AIM model as diagnostic demonstrates that human experts perform better when given regions of high diagnosticity. The computational nature of the metrics may help guard against wrongful convictions, as well as provide a quantitative measure of the strength of evidence in casework.     

教师教学效能感：结构与影响因素的研究

为研究区分教师教学效果的一个重要变量──教学效能感,采用教师教学效能量表对３８２名中学教师及其相应的在校大学生进行了测查．因素分析结果表明,教师数学效能感可以分为一般教育效能感和个人教学效能感两个方面,这与班杜拉的自我效能理论和Ａｓｈｔｏｎ的教师教学效能感模型相一致．通过对可能影响教师数学效能感因素的考察发现,教龄因素对教师一般教育效能感和个人教学效能感有不同的影响,随教龄的增加,教师的一般教育效能感呈下降趋势,而个人教学效能感表现出上升的倾向．特别是,在校大学生与已从事教育工作的教师,在教学效能感的两个维度上存在着显著的差异;性别和学历因素对教师教学效能感不存在显著的影响．     

基于联结主义的连续记分IRT模型的项目参数和被试能力估计

运用联结主义中的级连相关模型对于小样本条件下的连续记分项目反应理论 (IRT)模型的项目参数和被试能力进行了估计。一组被试对于一组项目的反应矩阵作为级连相关模型的输入 ,这组被试的能力θ或该组项目的参数a、b和c作为该模型的输出 ,对神经网络进行训练使之具备了估计θ,a ,b或c的能力。计算机模拟的实验表明 ,如果测验中有少量项目取自于题库 ,就可以运用联结主义方法对IRT参数和被试能力进行较好的估计     

青少年亲社会倾向量表的修订

本研究以青少年群体为样本,对Carlo编制的亲社会倾向量表(PTM)进行修订。根据我国文化背景和青少年发展的具体状况建立了理论构想,并进行了四次测查,根据第一次测量结果在依从维度上增加了三个项目,增加了反向问题,对所有项目的表述做了必要的修改。又根据随后的测查结果删除了利他维度上的两个项目,修订后的PTM六个分量表——公开的、匿名的、利他的、依从的、情绪性的、紧急的内部一致性信度分别为0.708、0.778、0.755、0.738、0.726、0.561,各分量表与总量表的相关分别为0.494、0.758、0.801、0.800、0.789、0.803。量表的修订结果与Carlo在美国的修订结果较为接近,具有良好的心理学测量指标。     

中学生社会适应量表的编制

本研究编制的中学生社会适应性量表是针对预初(小学6年级)到高三7个年级的学生,有效样本3595名(男1728名,女1867名)。通过量表的编制、初测、修改和再测,确定了量表的4个维度:内容特质、预测控制、心理调节和动力支持,并获得了较高的信度和效度。内在一致性信度达到0.97,相容效度和效标效度也达到0.65和0.68左右,均比较理想。通过量表编制发现中学生的社会适应在总体上存在性别差异,即女生显著高于男生。中学生的社会适应会随着年级的提高而发生变化,但不同步增加。中学生的社会适应性是一个动态的发展过程,它也是中学生人格发展的一部分,并与个体的学习压力以及经历的生活事件有密切的关系。     

从诺贝尔生理与医学奖提名看亚洲的医学地位

诺贝尔生理与医学奖是生命科学领域声誉最高的一个奖项,获得者的多少常被作为衡量一个国家科技实力的一项指标.至今,亚洲的科学家仅有1人获得了该项荣誉,但是已经有多名科学家获得了提名,通过描述从1901年到1951年之间诺贝尔生理与医学奖的提名情况来评价亚洲的医学地位.