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Noboru Konno Ikujiro Nonaka Jay Ogilvy 《World Futures: Journal of General Evolution》2014,70(1):28-43
This article covers the basics of scenario planning: Why scenarios? What are scenarios? How do you develop scenarios? After covering the preliminaries—the constitution of the scenario team; interviews; research; the identification of a focal issue; set and setting for a scenario workshop; staffing; the trajectory of a scenario planning project—the article moves on to describe several methods for identifying a finite set of diverse scenario logics. After a set of scenarios has been developed, there are several different routes from scenarios to strategy. Early indicators can help identify which of several scenarios is in fact unfolding. 相似文献
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