Exploring Gender Effects in a Mobile Advertising Context:On the Evaluation of Trust, Attitudes, and Recall

This study examines how gender affects mobile advertising acceptance in Japan. Drawing upon cultural, socioeconomic, and industry-specific factors, five hypotheses and two research questions are formulated for four dependent variables (trust, attitude toward the ad, attitude toward the brand, and ad recall) and two independent variables (gender and ad type). User frequency was considered a covariate. An empirical survey was conducted in Japan: Forty thousand respondents were randomly selected, and 3,254 responses were received. Two mobile campaigns (one durable and one nondurable good) were used as stimuli. Multivariate data analysis found significant multivariate effects as well as univariate effects. There was a significant interaction effect of gender and ad type on ad recall. In closing, the study’s implications are discussed.     

Colonialism and Psychology of Culture

There has long been a criticism that scholarship devoted to the study of cultural variation in psychology has too easily ascribed the observed differences between different societies to essentialized notions of ‘culture’ while paying less attention to historical forces that shape these differences. In this paper, we argue that the conceptual frameworks of cross‐cultural and cultural psychology should allow for analysis of how major geopolitical events and historical processes bear on people's lives. Specifically, we point to colonialism, a discussion that has been less attended to in psychology, and argue that colonialism and its legacies exert a powerful influence on many worldwide populations. Analysis of colonialism and its legacies necessarily calls for attention to its prominent ideological cornerstones: race and ‘culture’, which are also central concepts in psychology as a global discipline. In psychology, colonialism has primarily been engaged in two ways: the study of the colonial impact on individuals; and the consideration of the colonial impact on the discipline and practice of psychology in formerly colonized nation states. We review this engagement and introduce examples of scholarship from each. This paper challenges the field to pay greater attention to sociopolitical discourses and historical contexts and, in turn, to theorize culture in ways that are responsive to the fluidity and complexity of social lives.     

Assimilation Effects of Eye Shadow on Facial Colors

Makeup can change facial complexion, making it of interest both practically and for empirical research on perception. We examined the assimilation effect of eye shadow on complexion using two series of eye shadows: typical colors that are not evenly saturated and colors with saturation as even as possible. Twenty participants assessed the degree of redness in reddish faces, yellowness in yellowish faces, and lightness in both faces via paired comparisons. The results indicated that: (a) the reddish face was perceived as redder when it had eye shadow of pinkish and purplish colors or reddish saturated colors instead of containing yellowish components; (b) the yellowish face became less yellow with colors without a greenish or yellowish component; and (c) except for the lighter yellowish shade, eye shadow made the face perceptually darker. We confirmed the assimilation effect of eye shadow on complexion and showed differences in perceptual hue change according to the original face colors.     

Methodological challenges in treatment outcome research with ethnic minorities

Treatment outcome research focused on ethnic minorities is critically needed to eliminate mental health disparities. Because the conduct of treatment outcome research with ethnic minorities is difficult and complex, we discuss key challenges and present some methodological options suited to provide answers to specific types of questions. We focus first on the randomized clinical trial (RCT) paradigm, reviewing specific challenges facing investigators conducting ethnically inclusive trials. We then highlight the promise of other methods of inquiry to expand the science on mental health treatment with ethnic minorities.     

The Quest for Multicultural Competence: Challenges and Lessons Learned from Clinical and Organizational Research

Multicultural competence refers to the ability to appreciate diversity and to work effectively in multicultural settings. In this increasingly diverse and globalized world, being culturally competent has become more important than ever. Integrating research in counseling and organizational studies, the authors examine the conceptualization of cultural competence across disciplinary boundaries. The authors review pertinent research to dissect the major challenges posted to the quest for cultural competence and conclude that training programs that overemphasize knowing the different ‘Others’ may promote a false sense of competence, and even fuel intergroup hostility and reactance. To enhance cultural competence, we recommend shifting the emphasis in competence trainings from knowing the different ‘Others’ to enhancing critical self‐awareness.     

Deliberate Self‐Harm in Adolescents Aged 12–18: A Cross‐Sectional Survey of 18,104 Students

Little is known about accurate prevalence and associated factors of deliberate self‐harm (DSH) among adolescents in Asian countries. In this study, the prevalence and associated factors of DSH among adolescents in Japan were examined. Data were derived from a cross‐sectional survey using an anonymous self‐report questionnaire and enrolling 8,620 adolescents aged 12–15 and 9,484 aged 15–18. DSH in the previous 12 months was reported by 3.3% (95% CI, 2.9–3.7) of junior and 4.3% (3.9%–4.7%) of senior high school respondents. The prevalence was more than four times as high among girls as among boys for both age groups. DSH was further strongly associated with having suicidal thoughts, having depression/anxiety symptoms, and having used recreational drugs. These associated factors were similar for both sexes and for both older and younger teenagers. A substantial minority of adolescents present with DSH, even among those aged 12–15. The prevalence of DSH in Japan was in the lower ranges of those reported for Western countries. The identified associated factors were not dissimilar from those reported in the West.