消费行为领域中的调节定向

调节定向理论(Higgins,1997)超越传统享乐主义动机,区分出“促进”和“预防”两种调节性动机系统,近年已成为消费行为领域的研究热点之一.调节定向影响着消费者购物决策整个过程,受被试因素(文化背景、自我建构)、刺激因素(信息框架、解释水平、非言语线索、商品属性)和情境因素(决策时间距离、任务操纵)的影响,通过直接作用、调节关联效应和调节匹配效应三种途径决定信息的说服效果,并且受到精细加工可能性的调节.管理者应特别注意具体营销情境中的调节定向,合理利用调节匹配效应.未来研究应关注调节投入理论、调节定向的前因变量以及同网络购物情境相结合,并探索如何削弱预防定向对营销的不利影响.     

The cognitive advantage for one’s own name is not simply familiarity: An eye-tracking study

Eye-tracking technique and visual search task were employed to examine the cognitive advantage for one’s own name and the possible effect of familiarity on this advantage. The results showed that fewer saccades and an earlier start time of first fixations on the target were associated with trials in which participants were asked to search for their own name, as compared to search for personally familiar or famous names. In addition, the results also demonstrated faster response times and higher accuracy in the former kind of trials. Taken together, these findings provide important evidence that one’s own name has the potential to capture attention and that familiarity cannot account for this advantage.     

The importance of social and ideal social dimensions in self‐congruity research

Chronic or situational self‐construal moderates the effects of four self‐congruity (SC) dimensions (i.e., actual, ideal, social, and ideal social) on brand evaluations. Past research has mainly focused on the actual and ideal SC effects; these effects have been found to be stronger than the social and ideal social SC effects. However, the findings of past research are based on samples from individualistic cultures. Individualists have a dominant independent self‐construal. We conduct two experiments to show that the social and ideal social SC effects are stronger than the actual and ideal SC effects for individuals with a dominant interdependent self‐construal. In Study 1, using samples from collectivistic cultures, four SC effects are compared. In Study 2, we examine how primed self‐construal, whether independent or interdependent, impacts the four SC effects. This research documents the importance of the social and ideal social dimensions in SC research.     

I can’t stop looking at them: Interactive effects of body mass index and weight dissatisfaction on attention towards body shape photographs

Although attentional biases toward body-related information contribute to the etiology and maintenance of body dissatisfaction (BD) and eating disorders (EDs), attentional disengagement in women with BD and EDs is not clear. The present study investigated the association between weight dissatisfaction and attentional disengagement from body-related pictures and the possible moderating effect of body mass index (BMI) on this relation. Two hundred and four undergraduate women engaged in an experiment using a pictorial spatial cueing paradigm including fat/thin bodies and neutral household photos. Partial correlations and simple slopes regression analyses were conducted with attentional disengagement index scores of each category of cues. Findings suggested that independent of BMI, weight dissatisfaction was directly associated with attentional disengagement from both fat and thin pictures. In addition, among women with low and medium BMIs, the more they were dissatisfied with their bodyweight, the more difficulty they had disengaging their attention from fat body pictures.     

一支突起的异军——再议宗教社会学及其在中国的进展

本文从宗教的社会性及其特性来强调宗教社会学是一门独立的社会科学,并再次论述了这门学科的研究方法。宗教社会学近两年来在中国的发展,可谓"异军突起",本文从四个方面评述了这种"异",并提出随着学科的发展,学科界线的走向问题。     

主体的复归与现象学的先验转向

现象学的先验转向是由意义自在转向先验主体,由完全悬置自我到复归主体,这一方面是由于观念自在论的种种困难所促成,另一方面主体主义哲学惟有通过先验转向才能克服其主观性悖论,先验观念论是主体主义哲学最后和最高的形式,而这种最高形式中也隐藏着先验主体的一些理论困难。     

中学生职业兴趣的结构及其特点

参考国内外有关资料,设计适合我国中学生的职业兴趣测验。对309名在校中学生测查结果的因素分析表明,共存在六个因素,可以解释为现实型（R)、研究型 (I)、艺术型 (A)、社会型 (S)、经营型 (E)和常规型(C),这与霍兰德的六种职业类型一致。但六种兴趣之间的关系与霍兰德的职业六边形不完全一致。进一步的分析表明,初三以上的中学生的职业兴趣已出现明显分化。年级和性别因素对职业兴趣均有显著影响,年级与性别的交互作用不显著。     

儿童绘画表现性发展的研究进展

自Goodman提出美的3个性质(表现性、充实性、结构性)以来,发展心理学家们兴起了根据儿童绘画的表现性来探讨儿童认知发展的热潮。该回顾了儿童绘画表现性的发展研究进展,以及对儿童绘画认知的模型探讨。     

IAT效应在不同目标概念水平上的差异研究

采用IAT实验设计,考察大学生对不同概念词的内隐态度之间的差别。结果发现,八组实验材料都产生了显著的IAT效应;不同性别的测验材料的IAT效应间不存在显著差异,不同喜好程度的测验材料的IAT效应间存在显著差异,且两个因素存在显著的交互作用。研究表明,IAT效应既可在上位概念水平上产生,亦可在下位概念水平上产生。     

中学生学业成就归因与学习动力的相关研究

用自编问卷对913名中学生学业成就归因和学习动力状况进行了调查,发现: (1)整体上看中学生较多使用内在原因和可控原因解释自己的学习成绩; (2)不同性别和不同年级学生有不同的归因倾向; (3)归因倾向与学习动力有明显联系,使用因子分析法得到“自挫因子”对学习动力有很大的消极影响。本文还就如何进行归因训练进行了讨论。