Asserting your mind: Interruptions extremize consumer choices

Interruptions prevail in the retail environment, especially during consumer decision-making. However, scant research has examined whether and how interruptions that suspend decisions affect consumer choices. We posit that interruptions heighten the consumers' preference certainty, which leads to a choice extremity effect—consumers choose their preferred products even more and their unpreferred products even less. Six experiments provide convergent evidence for the choice extremity effect and the underlying process. Study 1a shows that interruptions lead to choice extremity with a vice product (i.e., chips). Study 1b confirms the effect in the context of incentive-compatible choices. Study 2 replicates the choice extremity effect with a virtue product (i.e., yogurts). Study 3 further tests the robustness of the effect with a decision-related interruption. Study 4 shows that preference certainty mediates the effect of interruptions on choice extremity and rules out the level of arousal and task involvement as alternative accounts. Using a moderation approach, Study 5 shows that the choice extremity effect disappears when consumers have high self-concept clarity. The present study contributes to research on interruptions, preference certainty, and consumer choices and provides implications for marketers.     

The mere possession effect of shareable digital coupons: The mediating role of anticipated self-enhancement

Shareable digital coupons have emerged as a new marketing strategy. Prior literature on shareable coupons assumes that shareable coupons can play a role only after they have been shared with others. Surprisingly, we theorize that shareable coupons can come into play as early as when consumers merely possess them, even before consumers share them with others, an effect that precedes the effect of the actual coupon sharing. In this research, we show that the mere possession of shareable digital coupons (not necessarily the actual sharing) is able to induce anticipated self-enhancement among consumers. Hence shareable digital coupons are more effective than non-shareable digital coupons, and the effect is most pronounced among consumers with high image concerns. The higher coupon effectiveness of shareable digital coupons is reflected in consumers' greater urge/intention to acquire the coupon, intention to revisit, willingness to spend, as well as in firm's sales increase when products are promoted with shareable instead of non-shareable digital coupons. Our work contributes to the literature on shareable coupons, the mere possession effects, anticipated self-enhancement, and other-rewarding promotions, and is of important managerial value given the ease with which the shareability feature can be added to coupons.     

Insights into computational thinking from think-aloud interviews: A systematic review

This systematic review examines 35 empirical studies featuring the use of think-aloud interviews in computational thinking (CT) research. Findings show that think-aloud interviews (1) are typically conducted in Computer Science classrooms and with K-12 students; (2) are usually combined with other exploratory CT assessment tools; (3) have the potential to benefit learners with special needs and identify the competency gaps through involving diverse participants; (4) are conducted in the absence of cognitive models and standard procedures; and (5) display insufficient definitional and methodological rigor. Theoretically, this review presents a systematic assessment about the application of think-aloud interviews in CT studies and identifies the limitations in existing CT-related think-aloud studies. Practically, this review serves as a reference for studying the cognitive processes during CT problem-solving and provides suggestions for CT researchers who intend to incorporate think-aloud interviews in their studies.     

Rice-farming areas report more anxiety across two years of the COVID-19 pandemic in China

Cultures responded to the COVID-19 pandemic differently. We investigated cultural differences in mental health during the pandemic. We found regional differences in people's reports of anxiety in China over two years from 2020 to 2021 (N = 1186). People in areas with a history of rice farming reported more anxiety than people in wheat-farming areas. Next, we explored more proximal mechanisms that could help link the distal, historical factor of rice farming to people's modern experience of anxiety. Rice areas scored higher on collectivism and tight social norms than wheat areas, and collectivism, rather than norm tightness, mediated the rice-anxiety relationship. These findings advance our understanding of the distal sources of cultural differences, the proximal mechanisms, and mental health problems during the pandemics.     

汉字词特征语义提取的实验研究

本研究运用语义判断的方法,对汉字词特征语义的提取做了初步的探讨,被试是28名大学生。实验结果表明,汉字形声字的义符在汉字词定义特征语义提取中有重要作用,在义符与词义一致时,能加速词的定义特征语义的提取。义符对词的特有特征的语义提取无作用,而特有特征的强度能很好地预测提取时间。本研究还发现,词的熟悉性和该词距其上属的语义距离对词的定义特征的语义提取亦有重要影响。     

四组中国被试的归因在维度上相对位置的评定

本文研究了中国被试对十项归因(心境、技巧、知识、机会、努力、帮助、能力、任务、偏好和运气)在五个维度(基源性、稳定性、控制性、预见性和普遍性)上相对位置的评定。并与钱德拉等人(Cbandler & Spies,1984),用美国被试所得的结果进行了比较。实验结果表明中国被试与美国被试评定的一致性达62%。此外,没有一项归因的评定是在维度的极端等极(1.0-2.0或6.0-7.0)。     

特殊青少年感觉寻求特质的研究

本文对优秀少年、少年犯和普通少年进行了感觉寻求特质、认知复杂性、棒框测验和心率的研究。旨在检验和证实F.Farley的有关理论:高感觉寻求者由于寻求刺激方式的不同而具有两种不同的行为倾向;并深入探讨不同少年的认知和生理特点。实验结果表明,少年犯和优秀少年比普通少年具有更高的感觉寻求倾向。优秀少年和少年犯寻求刺激的方面是不同的。优秀少年的认知复杂性分数较高,并倾向于场独立性特征,对新异刺激倾向于朝向反射特点;少年犯则具有较低的认知复杂性和场依存性特征。     

韦氏儿童智力量表中国修订本(WISC-CR)的因素分析

本研究用主成分分析和α因素分析两种方法对韦氏儿童智力量表中国修订本(WISC-CR)以及原量表WISC-R常模进行因素分析,并采用斜交旋转对初始因子矩阵进行转轴处理。结果表明:三因子模型比较符合WISC-CR的结构。常识、类同、词汇和理解四个分测验主要负荷言语理解因子;填图、图片排列、积木、拼图和迷津五个分测验主负荷知觉组织因子;而算术、背数和译码三个分测验主要负荷记忆/不分心因子。WISC-CR与WISC-R各分测验所负荷的各种因子一致性。83-.971,说明WISC-CR保持了原量表的功能,具有较好的结构效度。