品牌印象结构及其测量研究

品牌印象是消费者基于对品牌信息的感知和体验而在头脑中留下的品牌部分或整体信息。在文献研究和关键事件访谈的基础上,通过筛选条目、形成初步问卷、预测验和正式测验等程序,经探索性因素分析和验证性因素分析,重测信度、聚合效度、辨别效度、法则效度和效标关联效度等检验,发现全方位的品牌印象由品牌质量印象、品牌传播印象、品牌服务印象和品牌价格印象等四个维度构成。用于测量品牌印象的多维量表、各维单项目量表和单项目量表均具有较好的信度和效度。     

幼儿教师职业承诺与情绪耗竭:情绪劳动的中介作用

以218名幼儿教师为被试,采用问卷调查法,探讨了职业承诺对情绪耗竭的影响,以及情绪劳动在职业承诺对情绪耗竭影响中的中介效应。结果表明:(1)职业承诺与自然行为、深层行为呈显著正相关,而与表层行为、情绪耗竭呈显著负相关。(2)自然行为、深层行为与情绪耗竭均呈显著负相关,而表层行为与情绪耗竭呈显著正相关。(3)深层行为和表层行为在职业承诺与情绪耗竭关系中起部分中介作用,自然行为在职业承诺与情绪耗竭关系间中介效应不显著。     

授权风险考量与授权行为：领导－成员交换和集权度的作用

授权能够有效提升员工绩效和组织利益, 但中国企业管理者不授权现象比比皆是。本研究从授权风险的角度探讨管理者不愿授权的原因, 并检验领导－成员交换(LMX)和组织集权度的调节作用。通过17家企业收集到的157位管理者与471位下属的配对资料, HLM分析结果显示：任务绩效、组织利益风险考量与管理者授权行为负相关, 且这种负向关系还受到LMX的强化; 此外, 组织集权度在权力地位、组织利益风险考量与授权行为的负向关系中具有显著的调节作用。     

Attributing causality and remembering events in individual- and group-acting situations: A Beijing, Hong Kong, and Wellington comparison

Previous research has shown that collectivists prefer external whereas individualists prefer internal attributions. To test the findings' generality across social situations, we compared the two attributions in situations where either an individual was acting on a group (Individual-acting) or the reverse (Group-acting). As predicted, collectivists' (Beijing and Hong Kong Chinese) greater preference for externality, and individualists' (Wellington Europeans) greater preference for internality, occurred in individual- but not group-acting situations. Collectivists' (mainly Hong Kong) memory of events was better in group- than in individual-acting situations according to prediction, but the predicted reversal was not found among individualists. The collectivist/individualist categorizations of the samples were supported by measures of self-construal. Indigenous Chinese concepts of 'unity' ( tong tian ren ) and 'combination' ( he nei wai ) were discussed to throw light on attribution processes that are not readily accessible through the concepts of collectivism and individualism.     

关于学习环模式的研究综述

学习环模式是一种有效的科学学习与教学模式。西方科学教育工作者对此做了大量研究,取得了丰硕成果。本文综述了学习环模式的理论基础、基本结构与发展。这一模式对于我国当前中小学科学课程设计和探究性学习的开展有一定的借鉴意义。     

家校合作研究述评

近30年来．国内外研究者在家校合作的研究和实践上取得了一些卓有成效的研究成果。本文从家校合作分类、家校合作模式及实践、家校合作的理论基础三个方面介绍了家校合作研究的进展,并分析了我国家校合作研究存在的问题以及未来的研究走向。     

职业胜任心理素质测评指标体系研究

本研究采用文献总结法、工作分析法、专家评判法、问卷调查法、五级估量模糊集评判技术等,对公安民警职业胜任心理素质进行分析,从基本心理素质、特殊心理素质两级水平及一般能力、人格特质、社会能力三个维度,构建了八类警种的公安民警职业胜任心理素质评价体系,简称2级3维评价体系.本研究结果为制定更为科学实用的公安民警心理素质的测评工具提供依据.     

How does green advertising skepticism on social media affect consumer intention to purchase green products?

Underpinned by the stimulus–organism–response model, this study explores the underlying mechanism through which green advertising skepticism on social media affects consumer green purchase intention. It also investigates the boundary factors that moderate this indirect relationship. Performing structural equation modeling on data collected from an online survey on Sina Weibo, this study finds that green advertising skepticism on social media negatively affects green purchase intention through the mediation of perceived information utility. Moreover, interdependent self‐construal positively moderates, and independent self‐construal negatively moderates this indirect relationship. These findings suggest that truthful and consumer‐tailored green advertising is crucial to green product marketing.