CSR"品牌":以企业社会责任提升国家形象

消费者对别国的国家形象是通过食品、艺术、旅游等多种接触渠道形成的,其中一种体验会引发并上升为整个国家形象,即“光环效应”。申言之,消费者对其他国家的形象是通过消费者对该国产品的体验间接培育的,而消费者对其他国家某种产品的正、负面体验,将直接影响对该国其它产品的相应看法,即“连带效应”。据此,本文推论,民众可以通过企业社会责任的“光环效应”认知一个国家,进而依据“连带效应”形成对一国企业产品社会责任的总体印象。韩国在华中小型企业社会责任的不良纪录,很可能导致对韩国国家形象的负面看法。特有的集体行动逻辑阻碍了韩国在华中小型企业及时采取反应,其结果又反过来伤害其自身。     

浅谈恙虫病的几点认识

恙虫病是自然疫源性急性传染病.通过恙虫病医疗实践,谈几点个人认识:恙虫病流行与该疫源地区鼠类活动有关;恙虫病疫源地会因气候变化而变更;重视恙虫病准确而及时诊断,尽量减少病人疾苦;恙虫病立克次体对人单核-吞噬细胞系统有特别的亲嗜性与专性细胞内寄生,是其临床病理基础;用氯霉素联合双黄连治疗恙虫病可获满意效果.     

The attribution of attention: 9-month-olds' interpretation of gaze as goal-directed action

The current study distinguishes between attributions of goal-directed perception (i.e. attention) and non-goal-directed perception to examine 9-month-olds' interpretation of others' head and eye turns. In a looking time task, 9-month-olds encoded the relationship between an actor's head and eye turns and a target object if the head and eye turns were embedded in a sequence of multiple, variable actions with equifinal outcomes, but not otherwise. This evidence supports the claim that infants of this age may attribute perception, at least goal-directed perception, to others and undermines arguments that gaze-following at this age consists only of uninterpreted reflexes. The evidence also suggests alternative interpretations of the typical errors infants make in standard gaze-following procedures. Implications for infants' understanding of perception and attention in both human and non-human agents are discussed.     

关于克里普克模态性的一个自然主义解释

The Kripkean metaphysical modality (i.e. possibility and necessity) is one of the most important concepts in contemporary analytic philosophy and is the basis of many metaphysical speculations. These metaphysical speculations frequently commit to entities that do not belong to this physical universe, such as merely possible entities, abstract entities, mental entities or qualities not realizable by the physical, which seems to contradict naturalism or physicalism. This paper proposes a naturalistic interpretation of the Kripkean modality, as a naturalist’s response to these metaphysical speculations. It will show that naturalism can accommodate the Kripkean metaphysical modality. In particular, it will show that naturalism can help to resolve the puzzles surrounding Kripke’s a posteriori necessary propositions and a priori contingent propositions. __________ Translated from Zhexue yanjiu 哲学研究 (Philosophical Researches), 2008, (1): 18–26     

产业融合背景下流通业培育核心竞争能力的再思考

本文根据演化论思想,分析了新经济时代的本质特征及其对我国流通企业的影响,在此基础提出了我国流通企业的核心竞争能力的构成要素,并进一步指出了培育核心竞争能力的实现途径.     

在心理治疗中审视积极与消极情绪的关系及作用

心理治疗中长期存在两种倾向：力图减少消极情绪、认为这样可以自动增加积极情绪。该文分析并总结了有关积极与消极情绪的关系及作用的实证研究和综述,主要得出三个结论：1）积极与消极情绪有三种关系：负相关、相互独立、部分重合,具体表现出哪种关系要视实际情况而定。2）过多的积极情绪对认知、行为、健康有消极作用。3）适当的消极情绪对认知、行为、健康有积极作用。因此,在进行心理治疗或研究时,应根据实际情况．明确对象并选择正确方法。     

Speech errors reflect the phonotactic constraints in recently spoken syllables, but not in recently heard syllables

Adults rapidly learn phonotactic constraints from brief production or perception experience. Three experiments asked whether this learning is modality-specific, occurring separately in production and perception, or whether perception transfers to production. Participant pairs took turns repeating syllables in which particular consonants were restricted to particular syllable positions. Speakers’ errors reflected learning of the constraints present in the sequences they produced, regardless of whether their partner produced syllables with the same constraints, or opposing constraints. Although partial transfer could be induced (Experiment 3), simply hearing and encoding syllables produced by others did not affect speech production to the extent that error patterns were altered. Learning of new phonotactic constraints was predominantly restricted to the modality in which those constraints were experienced.     

Neural correlates of Traditional Chinese Medicine induced advantageous risk-taking decision making

This fMRI study examined the neural correlates of the observed improvement in advantageous risk-taking behavior, as measured by the number of adjusted pumps in the Balloon Analogue Risk Task (BART), following a 60-day course of a Traditional Chinese Medicine (TCM) recipe, specifically designed to regulate impulsiveness in order to modulate risk-taking behavior. The 14 participants recruited for this study were randomly assigned to the experimental and control groups and the TCM recipe (Panax, 520 mg; Astragalus membranaceous Bunge, 520 mg; Masnetitum, 840 mg; Ostrea gigas Thumb, 470 mg; Thinleaf Milkwort Root Radix Polygalae, 450 mg; and Os Draconis, 470 mg) was administered, as a diet supplement, to the seven participants in the experimental group. The neural activity of the two groups was monitored by a 3T MRI scanner, before and after the 60-day treatment. Associated with the improved advantageous risk-taking behavior seen in the experimental group, significantly stronger blood oxygenation level dependent (BOLD) responses were observed in the bilateral dorsolateral prefrontal cortex (DLPFC), left putamen, left thalamus, right insula, and right anterior cingulate cortex (ACC), regions which have previously been reported as being involved in risk-taking decision making. The effect of the TCM in improving advantageous risk-taking decision making appears to have been related to the enhanced efficiency of the cognitive affective system, the PFC–ACC–insula–striatum network, which functions to inhibit impulsiveness, to sensitize reward-related information, and to allow the opportunity, during risk estimation, to evaluate potential gains and losses. The findings of this study suggest that interventions acting on factors modulating risk-taking decision making could have a beneficial effect in terms of optimizing risk-taking behavior.     

视觉工作记忆中基于客体的存储机制：来自ERPs的证据

该研究以简单形状和颜色构成的客体为材料,采用延迟匹配范式,通过记录事件相关电位,以反映工作记忆表征与知觉输入间冲突的N270为指标,就视觉工作记忆中的客体存储机制进行了探讨。结果发现,无关维度特征变化与目标维度特征变化均可诱发N270。该结果表明,视觉工作记忆对客体目标特征进行存储时,无关特征亦自动得到选择加工,支持基于客体的存储说。