平面香水广告版面设计的眼动研究

本研究以EyeLinkⅡ型眼动仪探讨被试在观看香水广告时的眼动特征。实验设计为4(香水瓶位置:左上角、右上角、左下角、右下角)×3(背景图案:人物、广告词、风景)×2(兴趣区:香水、背景)的被试内设计。结果发现:(1)当香水瓶位于广告的下半部分时能够吸引消费者更多的注意;(2)当以人物为背景图案时,被试对位于广告左下角的香水瓶的注意更多;当以广告词为背景图案时,被试对位于广告的左上角的香水瓶的注意更多;(3)被试对香水广告版面设计时背景图案为风景的香水广告的喜爱甚于人物(名人或模特)和广告词。     

Buddhist Thought and Several Problems in the World Today

Buddhism has not only produced an influence upon the ancient world culture but is also playing an important role in world affairs today. This article analyzes several important problems in the world today: world peace, disarmament, economic justice, human rights, environmental protection, and universal cooperation in world problem solving. The writer holds that, to solve these problems, we should study Buddhist theory and get some helpful ideas from it. Translated from Beida Journal of Philosophy, Vol. 5, Special Issue, April 2004     

There are no Degrees in a Bodhisattva's Compassion

This paper is to argue that there are no degrees in a Bodhisattva's compassion and also to explore the Western account of compassion, which suggests that there are degrees in our compassion. After analyzing and comparing both positions, I affirm that they are opposite views.     

佛教与婆罗门教善恶观念比较

佛教与婆罗门教是古代印度的两个主要宗教派别。它们的善恶观念是各自理论体系中的重要组成部分。两教的此类观念虽然有明显不同,但都与古代印度圣典吠陀和奥义书有渊源关系。佛教和婆罗门教各自的善恶观念都有不同层次的划分。在后来的发展中,两教的善恶观念有很大的趋同性,它们相互影响,彼此吸收对方思想。两教中的一些基本层次的善恶观念的内容有大量是相同的,较高层次的善恶观念虽有不同,但同样强调智慧解脱。这方面的思想对古代印度系统宗教哲学的形成起了促进作用,在世界文化发展史上占有重要地位。     

印度古代宗教中的神的观念

本文对印度古代哲学中的神的观念进行了专门研究.作者对印度最早的宗教历史文献--吠陀中的神的观念的主要形态进行了描述,对印度社会中影响最大的婆罗门教(印度教)的神的观念进行了探讨,并对神在印度宗教哲学中的地位进行了分析.认为印度的宗教在东方文化中占有显要的地位,而古代印度人的神的观念又是其宗教理论中的基本内容.     

对表征方式与内容类别影响THOG问题判定的再考察

用独立组实验设计重新研究了“内容类别”与“表征方式”两个因素对被试判定THOG问题的作用。结果表明．主词一致的表征方式只对被试正确解决具体内容的THOG问题具有促进作用。主词是否一致对被试正确解决抽象内容的THOG问题并没有显著影响。     

The Undesirable & the Adesirable

The guise of the good thesis can be understood as an attempt to distinguish between human motivations that are intelligible as desires and those that are not. I propose, first, that we understand the intelligibility at stake here as the kind necessary for the experience of reactive attitudes, both negative and positive, to the behavior and motivations of an agent. Given this, I argue that the thesis must be understood as proposing substantive content restrictions on how human agents perceive objects of their desires; it cannot be a purely formal constraint. Moreover, while proponents of the guise of the good thesis who posit substantive content restrictions on human desire are right to do so, they are mistaken to claim that we always desire the apparently good. Instead, I propose a different limit: the naturally attractive. This alternative to the guise of the good thesis nonetheless captures the compelling idea that human desires are intelligent, quasi‐perceptual responses to the world.     

The cross-cultural generalizability of Axis-II constructs: an evaluation of two personality disorder assessment instruments in the People's Republic of China

We examined the reliability, cross-instrument validity, and factor structure of Chinese adaptations of the Personality Diagnostic Questionnaire (PDQ-4+; N = 1,926) and Personality Disorders Interview (PDI-IV; N = 525) in psychiatric patients. Comparisons with data from Western countries suggest that the psychometric properties of these two instruments are comparable across cultures. Low to modest agreement between the PDQ-4+ and PDI-IV was observed for both dimensional and categorical personality disorder evaluations. When the PDI-IV was used as the diagnostic standard, the PDQ-4+ showed higher sensitivity than specificity, and higher negative predictive power than positive predictive power. Factor analyses of both instruments replicated the four-factor structure O'Connor and Dyce (1998) found in Western samples. Results suggested that conceptions and measures of DSM-IV personality disorders are cross-culturally generalizable to Chinese psychiatric populations.     

脑复康、石杉碱甲、绞股蓝、豆腐果甙和樟柳碱对动物旷场行为的影响

脑复康、石杉碱甲、绞股蓝、豆腐果甙和樟柳碱都是近年来研制的新的中枢神经药物。除脑复康以外,它们都是由我国的植物化学家首次从中草药中提取的新的生物碱或有效成分。本文报道了脑复康、石杉碱甲、绞股蓝、豆腐果甙和樟柳碱对动物旷场行为的影响。结果表明,脑复康、石杉碱甲、绞股蓝和豆腐果甙对动物的旷场行为产生明显的抑制反应,而樟柳碱则使动物的旷场行为引起兴奋反应。     

运动视觉的奇次倍频现象

当刺激图形为高速运动的方波光栅时,可观测到一种新的奇次谐波现象。当被试光栅为某些临界时间频率时,奇次谐波光栅静止不动,稍微偏离这些临界值,谐波光栅开始运动,其表现运动方向,或者与被试光栅相同,或者相反,这取决于被试光栅的时间频率高于或低于临界频率。本文使用视觉时空采样假设和付氏分析,初步解释了这一现象。