Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans. The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6-months, 3-months, 1-month, and 1-week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.     

The mood effect: How mood,disclosure language and ad skepticism influence the effectiveness of native advertising

This research investigated the interplay between mood, disclosure language, and ad skepticism on consumers' recognition and evaluation of native advertising. During two online experiments, participants first received a mood manipulation and then read an article-style native advertisement. Results from both studies indicated that participants were more likely to recognize a native ad with an explicit rather than an implicit disclosure label, and a negative mood was more likely than a positive mood to drive participants to recognize the native ad. More importantly, participants in a positive mood evaluated a native ad with an implicit disclosure more favorably than an ad with an explicit disclosure. By contrast, participants in a negative mood responded more positively to a native ad with explicit disclosure compared to an ad with implicit disclosure. Study 2 demonstrated that the interaction between mood and disclosure language was further moderated by individuals' levels of ad skepticism. These results are believed to provide meaningful theoretical and practical implications to the field of native advertising and consumer behavior.     

跨期选择的变易程度正向预测中华文化圈国民的自评扛疫成效：亚非欧美大洋洲18国跨国研究

跨期选择是对不同时间点的得失的权衡与选择。伊索寓言《蚂蚁和蚱蜢》假借群居型昆虫的跨期选择偏爱暗喻投资未来的慢策略比只顾眼前的快策略更利于生存。用跨期选择领域通用的语言解读这一寓言便是：选择大而迟选项的蚂蚁比选择小而早选项的蚱蜢更可能扛过严冬而生存下来。为了探索何种跨期选择策略更有助于我们扛过疫情,本研究调查了亚非欧美大洋洲这5大洲18个国家共计26355名受测者对混合得失双结果的跨期选择偏爱,测量了人们平时和疫时跨期选择偏爱的变易程度(2类变易的程度指标),以及人们自评的扛疫成效。跨文化比较结果的主要发现是：不同通货的选择变易程度(指标1)和不同时期的选择变易程度(指标2)能联合预测中国/新加坡文化圈国民的自评扛疫成效;不同时期的选择变易程度(指标2)也可以单独预测印度/马来西亚/菲律宾/尼日利亚文化圈国民的自评扛疫成效;这2类选择偏爱变易的程度指标不能预测其他文化圈国民的自评扛疫成效(或者预测方向和假设相反)。基于易经“穷则变,变则通”的要旨和跨国比较的发现,我们认为：面临历史危机时善于变通的特长抑或成就了中华民族特有的竞争优势;在应对危机时,与中国文化距离越相近的国家或民族抑或也能...     

Guidance in a New Ancient Land

The Republic of China is developing its guidance programs energetically and rapidly. The Chinese Guidance Association, a young but vigorous professional association, is devoted to research and development of China's student and industrial personnel programs. This APGA sister association has taken long strides ahead in the past eight years through organization of experimental school and college guidance programs, counselor education, development of tests, and distribution of vocational information materials. It has an ambitious and promising “five-year development plan” blocked out for the period 1966–71.     

不同智商儿童和唐氏综合症儿童的关联性负变(CNV)

比较不同智商正常儿童和唐氏综合症(Down’s Syndrome)儿童的关联性负变(Contingent Negative Variation CNV)。结果是:智力缺陷儿童的CNV幅度明显下降甚至缺失。智力较高儿童CNV较大,CNV的晚成分与智商,尤其是言语智商密切相关,智商和言语智商越高,晚成分幅度越大。似乎晚成分更能反映人的语言方面的能力。早成分则与语言、操作以及全量表智商都无明显关系。     

Expectancy of Chinese Parents and Children's Cognitive Abilities

A total of 142 first grade and 188 fifth grade schoolchildren from Beijing were tested on 11 cognitive tasks. The parents of these children were surveyed with questionnaires to obtain family background materials, and were asked about their expectancies of their children's future careers and future educational achievements. It was found that fifth grade children from high career (professional) expectancy fathers tend to have better developed cognitive abilities, however there is no career expectancy effect on first grade children. Children from high school achievement expectancy fathers tend to have better developed cognitive skills, this educational expectancy effect is stronger for fifth grade children than first grade children. There is a general trend that the higher the educational level of the fathers, the higher expectancy they have for their children.     

对交迭任务记忆的实验研究(Ⅱ)

对交迭记忆任务的实验室模拟实验结果表明:(1)任务交迭类型、交迭任务数和任务呈现间隔时间都是影响交迭记忆业绩的因素。交迭记忆业绩随任务交迭类型的复杂程度提高而降低,随呈现间隔时间的延长而提高;在复式交迭类型中,随交迭任务数的增多而降低。从而说明了时间繁忙和信息加工强度是心理负荷的两个因素。(2)据实验结果求出了在本实验情境下的交迭记忆曲线公式。     

对交替呈现的立体图对的双眼立体视觉的探讨

本实验用APPLE Ⅱ微机控制的同视机,选用医用三级检查图片中的彩色和黑白两种立体图对,对30名被试进行实验。结果表明:(1)在同视机条件下,当双眼图象交替闪烁相位的交替频率平均在7Hz以上时,双眼立体视觉形成。(2)双眼刺激交替呈现时,彩色图对的立体感闪烁融合阈值约为33Hz,黑白图对的立体感闪烁融合阈值约为25Hz,两者差异十分显著(P<0.0001)。     

单眼视剥夺2小时对雏鸡记忆保持的影响

以2日龄雏鸡为研究对象,采用一次性被动回避学习模型,以不透明胶纸封贴一侧眼的方法,研究2日龄雏鸡单侧眼视剥夺2小时后对视觉学习记忆的影响,并与双眼学习条件下的记忆情况进行比较;试图探讨雏鸡在视觉信息加工过程中左、右半球的作用。实验结果表明：剥夺一侧眼（无论左或右）2小时后对雏鸡的短时记忆无影响,明显干扰雏鸡的中期和长时记忆,特别是剥夺左眼干扰更明显。