Self-esteem modulates attentional responses to rejection: Evidence from event-related brain potentials

Individuals with low self-esteem have been shown to exhibit an attentional bias for social rejection cues. The present study investigated whether individuals with low self-esteem would demonstrate greater reactivity to rejection-related stimuli during an attention shifting task than was exhibited by those with high self-esteem. Individuals with low self-esteem showed higher amplitude event-related potentials (ERPs) in response to rejection cues than was observed for those with high self-esteem. These results suggest that individuals with low self-esteem allocate more attentional resources to rejection cues than those with high self-esteem. Discussion will focus on the implications of these findings for understanding the connection between low self-esteem and social rejection.     

Referential coding contributes to the horizontal SMARC effect

The present study tested whether coding of tone pitch relative to a referent contributes to the correspondence effect between the pitch height of an auditory stimulus and the location of a lateralized response. When left-right responses are mapped to high or low pitch tones, performance is better with the high-right/low-left mapping than with the opposite mapping, a phenomenon called the horizontal SMARC effect. However, when pitch height is task irrelevant, the horizontal SMARC effect occurs only for musicians. In Experiment 1, nonmusicians performed a pitch discrimination task, and the SMARC effect was evident regardless of whether a referent tone was presented. However, in Experiment 2, for a timbre-judgment task, nonmusicians showed a SMARC effect only when a referent tone was presented, whereas musicians showed a SMARC effect that did not interact with presence/absence of the referent. Dependence of the SMARC effect for nonmusicians on a reference tone was replicated in Experiment 3, in which judgments of the color of a visual stimulus were made in the presence of a concurrent high- or low-pitched pure tone. These results suggest that referential coding of pitch height is a key determinant for the horizontal SMARC effect when pitch height is irrelevant to the task.     

Gossip as an effective and low-cost form of punishment

The spreading of reputational information about group members through gossip represents a widespread, efficient, and low-cost form of punishment. Research shows that negative arousal states motivate individuals to gossip about the transgressions of group members. By sharing information in this way groups are better able to promote cooperation and maintain social control and order.     

Sports spectator behavior: a test of the theory of planned behavior

The theory of planned behavior has been applied to sports and exercise behaviors. According to this theory, human intention to take action in a specific context is guided by three antecedents: attitude, subjective norm, and perceived behavioral control. Behavioral intention mediates the relationships between these three considerations and its ultimate performance. However, this theory has seldom been applied to the behaviors of spectators of sporting events. A sample of 269 volleyball spectators in Taiwan was studied to examine whether people's intention mediated their attitudes, subjective norms, and perceived behavioral control toward a given behavior, watching the 2010 Fédération Internationale de Volleyball World Grand Prix in Taipei. Regression analyses did not support behavioral intention as a mediator. This result is discussed in the context of planned behavior.     

How consumers respond to the behavior of missing a free gift promotion: inaction inertia effect on products offered as free gifts

Inaction inertia describes the phenomenon that an individual is unlikely to act on an attractive opportunity after having bypassed an even more attractive one. The results of two experiments indicate that after missing an initial opportunity to obtain a product as a free gift during a promotional period, the inaction inertia effect reduces the likelihood of consumers buying the product at a discounted price (second, inferior opportunity), particularly if the free gift has a high regular price. Additionally, according to the results of Experiment 2, those consumers are less likely to buy a product that has been offered previously as a free gift when a greater total quantity of the free gift is offered during a promotional period. Moreover, the mediation analysis results indicate that anticipated regret and valuation significantly impact the mediating role of inaction inertia.     

Age differences in the automatic accessibility of emotional words from semantic memory

Using a speeded word fragment completion task, we assessed age differences in the automatic accessibility of emotional versus neutral words from semantic memory. Participants were instructed to complete a series of single-solution word fragments as quickly as possible. The results demonstrate that older adults are biased against accessing both positive and negative words relative to neutral words, whereas young adults are biased against accessing positive words only. These findings suggest an arousal-based accessibility bias favouring neutral stimuli in older adults coupled with a valence-based bias accessing negative and neutral stimuli for young adults.     

Mechanism of isoflavone aglycone's effect on cognitive performance of senescence-accelerated mice

This study investigated the effect of isoflavone aglycone (IA) on the learning and memory performance of senescence-accelerated mice, and explored its neural protective mechanism. Results showed that SAM-P/8 senescence-accelerated mice treated with IA performed significantly better in the Y-maze cognitive test than the no treatment control (P<0.05). The cortex AchE activity, serum SOD and GSH-Px activities were notably higher (P<0.05). MDA concentration and the β-secretase activity in the hippocampal tissue were both lower (P<0.05). Additionally, the number of hippocampal neurons was increased and cell morphology was significantly improved. Data suggested that IA could indirectly increase concentration of the cholinergic neural transmitter Ach through regulation of AchE, therefore improving the central cholinergic function and enhancing the learning and memory ability. By reducing the β-secretase activity, IA could decrease the formation and deposition of insoluble Adebris, relieve the resulted toxicity and damage to neurons, and thereby effectively protect the nervous system.