Construal level and temporal judgments of the past: the moderating role of knowledge

The vast majority of work in construal level theory has found a robust relationship between construal level and temporal judgments for future events: Distance is associated with the abstract, and nearness is associated with the concrete. Our work looks at the past and proposes a critical moderator that reverses this relationship: knowledge. Through experiments involving real news events, we demonstrate that people with less knowledge about events felt nearer to them when recalling them in a concrete mindset versus an abstract one. However, this relationship reverses for those with greater knowledge: They feel closer to past events when recalling them in an abstract mindset versus a concrete one. We provide evidence that this reversal stems from feelings of metacognitive ease that inform temporal judgments when knowledge (which drives what information is held available and accessible in memory) and construal mindset (which drives what information is sought from memory) coincide. Our findings suggest that in memory, there are instances where the abstract seems near and the concrete seems distant.     

Reconstruction of things past: Why do some memories feel so close and others so far away?

The vast majority of work in construal level theory focuses prospectively on the future. Through a series of studies controlling for knowledge about an event, we look retrospectively at the past and demonstrate that construal mindsets can materially influence how a past event is reconstructed in memory. Specifically, an event recalled in a more concrete mindset feels subjectively closer than when recalled in an abstract mindset (Studies 1-3). We present evidence suggesting this is because a concrete mindset actually makes people feel as though they know more, even if they were initially exposed to the same set of information—perceived information accessibility mediates the effect of construal level on temporal distance (Study 2). The effect of construal level on memory reconstruction extends to judgments of blame, where judgments of greater temporal distance drive a greater propensity to blame parties for negative events and temporal distance mediates these judgments (Study 3). Together, these studies are the first to demonstrate that the mindset employed when recalling an event shapes its remembrance.     

Influencing attitudes toward near and distant objects

It is argued that the temporal distance of attitude objects systematically changes how the object is mentally represented, and thus influences the strength of particular persuasive appeals. Three experiments tested the hypothesis that people preferentially attend to arguments that highlight primary, abstract (high-level) vs. incidental, concrete (low-level) features when attitude objects are temporally distant vs. near. Results suggested that when attitude objects are temporally distant vs. near, arguments emphasizing primary vs. secondary features (Study 1), desirability vs. feasibility features (Study 2), and general classes vs. specific cases are more persuasive (Study 3). The relation of construal theory to dual process theories of persuasion and persuasion phenomena, such as personal relevance effects and functional matching effects, are discussed.     

Judging near and distant virtue and vice

We propose that people judge immoral acts as more offensive and moral acts as more virtuous when the acts are psychologically distant than near. This is because people construe more distant situations in terms of moral principles, rather than attenuating situation-specific considerations. Results of four studies support these predictions. Study 1 shows that more temporally distant transgressions (e.g., eating one’s dead dog) are construed in terms of moral principles rather than contextual information. Studies 2 and 3 further show that morally offensive actions are judged more severely when imagined from a more distant temporal (Study 2) or social (Study 3) perspective. Finally, Study 4 shows that moral acts (e.g., adopting a disabled child) are judged more positively from temporal distance. The findings suggest that people more readily apply their moral principles to distant rather than proximal behaviors.     

Searching for certainty in an uncertain world: the difficulty of giving up the experiential for the rational mode of thinking

Our research explores predictions that people make in a simple environment consisting of sequences of a binary signal followed by two possible outcomes. In order to optimize their prediction success, respondents should use a very simple decision rule, called maximization, whereby they consistently predict according to the signal. In line with past research, our findings show that even respondents who realized after the experiment that maximization is optimal failed to use it during the experiment itself. We discuss conditions that weaken or reinforce behaving according to the optimal rule in a repeated choice situation. Experiment 1 shows that individuals who are forced to plan their strategy and justify their actions are more likely to discover and use the optimal rule than those not forced to do so. Thinking about the appropriateness of one's performance can be done in two different orientations: focusing on the past (justifying past actions) or on the future (planning future action). Experiment 2 shows that planning induces rule‐base thinking, while justifying fails to do so. These findings are discussed within a theoretical framework which suggest an interplay between the experiential and the rational modes of processing. Copyright © 2003 John Wiley & Sons, Ltd.     

The role of perceived control in overcoming defensive self-evaluation

Two experiments investigated how perceived control over one’s abilities and one’s perceived standing on these abilities affect feedback seeking. Two aspects of perceived control were studied: Experiment 1 focused on perceived control over the expression of one’s ability in performance, whereas Experiment 2 focused on perceived changeability of the ability itself. The results of the two experiments showed that to the extent that participants’ perceived ability was low, both aspects of perceived control increased interest in negative feedback—feedback that diagnoses weaknesses—and decreased interest in positive feedback—feedback that diagnoses strengths. Mediation analyses showed that the effects of perceived ability and perceived control on feedback seeking were mediated by the subjective informational value of the feedback as well as its esteem-related affective value. These results were interpreted as evidence for pragmatic feedback seeking—a process that flexibly integrates immediate emotional value and long-term usefulness of self-relevant information.     

Correct acceptance weighs more than correct rejection: a decision bias induced by question framing

We propose that in attempting to detect whether an effect exists or not, people set their decision criterion so as to increase the number of hits and decrease the number of misses, at the cost of increasing false alarms and decreasing correct rejections. As a result, we argue, if one of two complementary events is framed as the positive response to a question and the other as the negative response, people will tend to predict the former more often than the latter. Performance in a prediction task with symmetric payoffs and equal base rates supported our proposal. Positive responses were indeed more prevalent than negative responses, irrespective of the phrasing of the question. The bias, slight but consistent and significant, was evident from early in a session and then remained unchanged to the end. A regression analysis revealed that, in addition, individuals' decision criteria reflected their learning experiences, with the weight of hits being greater than that of correct rejections.     

Temporal construal

Construal level theory proposes that temporal distance changes people's responses to future events by changing the way people mentally represent those events. The greater the temporal distance, the more likely are events to be represented in terms of a few abstract features that convey the perceived essence of the events (high-level construals) rather than in terms of more concrete and incidental details of the events (low-level construals). The informational and evaluative implications of high-level construals, compared with those of low-level construals, should therefore have more impact on responses to distant-future events than near-future events. This article explores the implications of construal level theory for temporal changes in evaluation, prediction, and choice. The authors suggest that construal level underlies a broad range of evaluative and behavioral consequences of psychological distance from events.