There is ample evidence in the relevant literature to show that self‐identity threat affects consumers' behavior, psychological needs, purchasing behavior, and product choice. The present research takes self‐identity threat to another level with a focus on the moderating role of power distance belief (PDB) in the relation to self‐identity threat and status consumption. The research involves two studies. Study 1 shows that threatened participants with a high PDB prefer status goods to nonstatus goods. By contrast, the low‐PDB group is indifferent to the status of goods. Study 2 reexamines the results of Study 2 with different participants and goods and tests the moderated mediation of symbolic compensatory need in the status consumption of high‐PDB participants. The results and implications of our findings are presented in the Discussion section. 相似文献
Prolonged quiet eye (QE) duration is associated with greater performance in various types of targeting and interceptive tasks. However, the mechanism by which QE affects performance remains debatable. This study aimed to test the validity of the pre-programming and online control hypotheses using electromyography (EMG), electrooculography (EOG) and electroencephalography (EEG) during a golf putting task. Twenty-one college students were recruited for this study. Each participant performed 100 golf putting trials during which the putting performance, EMG, EOG, and EEG signals were recorded. The QE duration including the pre- and post-movement initiation components, and movement-related cortical potentials (MRCPs) were analyzed off-line. We found that successful putts were associated with longer QEtotal (the total QE duration from QE onset to QE offset), QEpre (QE occurring before movement initiation), and QEpost (QE occurring after movement initiation) durations than failed putts. Greater cortical activation in the MRCPs was observed within the prefrontal, premotor, and parietal cortices during successful putts compared with failed putts. These findings suggest that QE serves both pre-programming and online control roles in supporting golf putting performance.