Interrogating and redefining the concept of consumer inertia

Through a historical analysis of the concept of inertia about its origination, definitions, and interpretations in the marketing context, this article presents the disagreements and debates on consumer inertia. In response, the authors redefine it by proposing clear definitions for two types of consumer inertia (CI1 and CI2). The reconceptualization clarifies the scope of consumer inertia and the role it plays in repeat purchase behavior. The conceptual models indicate the determinant and moderating factors of CI1 and CI2. The sequential development conceptual model of CI2 based on four dimensions (Cognitive Inertia, Affective Inertia, Conative Inertia, Action Inertia) deconstructs its mechanism. As for its relationship with loyalty, while type one inertia (CI1) leads to Spurious Loyalty, type two consumer inertia (CI2) can lead to either Loyalty, Latent Loyalty, Spurious Loyalty or No Loyalty. This study contributes to a better understanding of how consumer inertia works in repeat purchase behavior and provides some implications for future research and marketing practice.     

冲突视阈下类别信息与个体信息知觉负载的认知控制效应

个体根据知觉选择、反应偏向以及实时更新的情境信息调节自身状态,以适应性地促进对当前知觉信息的灵活编码,这一过程即为印象形成的认知控制。采用词语判断任务与侧抑制任务的变式将他人信息(类别信息vs.个体信息)分成高、低知觉负载两种水平,考察了冲突视阈下认知控制策略对他人印象形成的调控作用及知觉负载的效应。结果发现:(1)知觉负载影响他人印象形成的认知控制策略。(2)当类别信息与个体信息存在知觉冲突且个体的知觉负载较高时,受到反应性控制的作用,他人印象形成易出现冲突适应偏向; 当个体的知觉负载较低时,他人印象形成易受主动性控制的作用,从而产生冲突抑制偏向。这些结果表明,当个体形成他人印象时,其认知控制策略因受知觉负载影响而呈现分阶段加工特征。     

Suffering a Loss Is Good Fortune: Myth or Reality?

We sometimes decide to take an offered option that results in apparent loss (e.g., unpaid overtime). Mainstream decision theory does not predict or explain this as a choice we want to make, whereas such a choice has long been described and highly regarded by the traditional Chinese dogma “吃亏是福” (suffering a loss is good fortune). To explore what makes the dogma work, we developed a celebrity anecdote‐based scale to measure “Chikui” (suffering a loss) likelihood and found that:(i) people with higher scores on the Chikui Likelihood Scale (CLS) were more likely to report higher scores on subjective well‐being and the Socioeconomic Index for the present and (ii) the current Socioeconomic Index could be positively predicted not only by current CLS scores but also by retrospective CLS scores recalled for the past, and the predictive effect was enhanced with increasing time intervals. Our findings suggest that “suffering a loss is good fortune” is not a myth but a certain reality. © 2017 The Authors Journal of Behavioral Decision Making Published by John Wiley & Sons Ltd.     

Attitudes toward intimate partner violence in dating relationships

Prevention of intimate partner violence on college campuses includes programs designed to change attitudes, and hence, a scale that assesses such attitudes is needed. Study 1 (N = 859) cross validates the factor structure of the Intimate Partner Violence Attitude Scale-Revised using exploratory factor analysis and presents initial validity data on the scale. In Study 2 (N = 687), the obtained three-factor structure (Abuse, Control, Violence) is tested using confirmatory factor analysis, and it is shown to be concurrently related to assault in romantic relationships and to predict psychological aggression 14 weeks later. The findings are discussed in the context of how understanding and modifying attitudes assessed by the Intimate Partner Violence Attitude Scale-Revised may improve interventions aimed at reducing intimate partner violence.     

群体认同对极端群体行为的影响：中介及调节效应的检验

采用问卷调查法,以上海三所高校的467名大学生为被试,检验群体认同对极端群体行为（为群体牺牲意愿）的影响及其内在心理机制。结果表明：（1）群体认同对为群体牺牲意愿有显著的预测作用;（2）积极情感和否认态度完全中介群体认同对为群体牺牲意愿的影响,且积极情感在群体认同和否认态度之间担当部分中介角色;（3）抗伤害信念在积极情感和为群体牺牲意愿之间起调节作用。     

指代者对其先行词可提取性的影响

三个实验,考察了在理解含有指代法表述的句子过程中,指代者对其先行词(即所指者)的可提取性的影响及其与先述参与者可提取性上的优势之间的关系。结果表明：(1)指代者对所指者的激活有促进作用,对非所指者有一定的抑制作用,从而提高了所指者的可提取性;(2)指代者对所指者和非所指者的这种作用有一定的时间进程;(3)指代者对所指者产生作用的时间进程随指代法表述的特性而变化;(4)句子先述参与者在可提取性上的优势是一种较普遍的认知现象。它与指代法表述中所指者的易提取性现象是一种动态的关系,指代法表述或者增强先述参与者可提取性的优势,或者会消除这种优势。     

深入批判李洪志及其“法轮功”的反动思想

李洪志的“法轮功”是一种邪教,或者说是一种附佛外道。所谓附佛外道,就是歪曲篡改佛教的一些概念、观点、思想、理论的异端邪说。现就对李洪志《转法轮》书中的“末世论”、“天象说”、“业力说”、“特异功能”等反动思想,予以分析批判。     

汉语综合理解能力的测试及其初步分析

采用两个测试,多媒语言理解测试和文章的阅读理解测试,分别测量了大学生的汉语综合理解能力和阅读理解能力.多媒语言理解测试根据Gernsbacher的多媒理解量表编制而成.文章的阅读理解测试是莫雷编制的<语文阅读水平测量>中的一个分测验.测斌结果表明(1)两个测试之间有显著相关和较高的一致性,说明阅读是汉语综合理解的一个重要方面;(2)汉语综合理解能力有两个成分外部语言和内部语言理解能力;(3)书面语言的阅读理解与口头语言的听力理解显著相关,说明外部语言的理解受信息传递方式的影响较小.     

凝聚“共有价值理念”的特殊方法论原则

凝聚"共有价值理念",既是建设社会主义核心价值体系的重要任务,也是建设中华民族共有精神家园的内在要求,同时又是实现二者统一的中介和桥梁.方法论原则的探讨和建构,是形成"价值共识"的基本前提和根本基础.凝聚中华民族共有价值理念的特殊方法论原则,主要包括:"现实困境"与"理想超越"的否定统一原则;"民族使命"和"成员责任"的彼此关照原则;"传统"、"现代"、"未来"之间的相互协调原则.     

人生终极的理性自觉——儒家"命"的观念

The Confucian idea of “ming 命 (destiny)” holds that in the course and culmination of human life, there exists some objective certainty that is both transcendent and beyond human control. This is a concept of ultimate concern at the transcendental theoretical level in Confucianism. During its historical development, Confucianism has constantly offered humanist interpretations of the idea of “destiny”, thinking that the transcendence of “destiny” lies inherently within the qi endowment and virtues of human beings, that the certainty of “destiny” is in essence contingency at the beginning of life and linear irreversibility towards its end, and that to live in light of ethics and physical rules — having a “commitment to human affairs” — means putting “destiny” into practice. As all these facts show, the Confucian ultimate concern regarding human life is full of rational awareness. __________ Translated by Huang Deyuan from Kongzi yanjiu 孔子研究 (Study on Confucius), 2008, (2): 4–11