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991.
品牌个性与消费者自我概念的一致性及其对品牌忠诚的影响 总被引:4,自引:0,他引:4
品牌个性与消费者自概念的一致性是指消费者在进行品牌选择时,倾向于选择那些品牌个性与其自我概念一致的品牌。品牌个性与自我概念的一致性对消费者的品牌忠诚具有积极的影响。许多研究都证实了这一点。本文主要对品牌个性与消费者自我概念的一致性对品牌偏好的影响做了简要的概述,对并对其未来研究方向进行了展望。 相似文献
992.
Chen Z 《Developmental psychology》2007,43(2):386-403
A series of microgenetic experiments was conducted to examine the role of experience on 2.5- to 5-year-old children's discovery of spatial mapping strategies. With experience, 3- to 4-year-olds discovered a strategy for mapping corresponding locations that shared both featural and spatial similarities. When featural and spatial correspondences were placed in conflict, requiring children to negotiate both object-centered and location-centered mapping possibilities, 4- to 5-year-olds proved capable of discovering a novel mapping strategy, abandoning an ineffective strategy, and generalizing the acquired strategy across analogous tasks. Upon examining the mechanisms underlying developmental differences in strategy discovery and strategy change, the author observed that 3 key components contributed to the children's spatial mapping skills: encoding locations within each space, noticing a potential analogy between spaces, and detecting precise mapping correspondences. 相似文献
993.
In this study, the authors examined differences between Chinese and American commercial arbitrators. They predicted and found that Chinese arbitrators make higher awards for interfirm contract violations than Americans. This difference is partially explained by differences in attributions. Prior theory suggests, and the authors found, that the Chinese tend to have more internal attributions for events when observing group actions. When evidence provided to arbitrators is mixed (evidence is provided for both internal and external attributions), Chinese-American differences in awards become even stronger. 相似文献
994.
995.
Maintenance of standing balance requires that sensory inputs be organized with the motor system. Current data regarding the influence of sensory inputs on standing balance in children with developmental coordination disorder (DCD) are limited. This study compared the influence of sensory organization and each sensory input on the standing stability between a group of 20 children, 4-6 years old, with DCD and an age- and gender-matched control group of 20 children. Three types of visual inputs (eyes open, eyes closed, or unreliable vision) and two types of somatosensory inputs (fixed or compliant foot support) were varied factorially to yield six sensory conditions. Standing stability was measured with a Kistler force plate for 30s and expressed as the center of pressure sway area. The results showed that the standing stability of the children with DCD was significantly poorer than that of the control children under all sensory conditions, especially when the somatosensory input was unreliable (compliant foot support) compared to when it was reliable (fixed foot support). The effectiveness of an individual sensory system, when it was the dominant source of sensory input, did not significantly differ between the groups. The results suggest that children with DCD experience more difficulty coping with altered sensory inputs, and that such difficulty is more likely due to a deficit in sensory organization rather than compromised effectiveness of individual sensory systems. 相似文献
996.
通过三个实验研究了属性的中心性程度对归纳推理的影响,结果表明,在归纳推理中存在属性中心性效应,中心属性比其他属性(次中心属性、再次中心属性)更能影响归纳推理。但属性中心性效应的出现受到了前提对象和结论对象相似性程度的制约,当前提对象和结论对象的相似程度高时,中心属性比其他属性更能影响归纳推理;随着相似性水平的降低,中心属性的归纳推理力度越来越弱,而次中心属性、再次中心属性的归纳推理力度则会依次表现出越来越强的趋势,到最后当前提对象和结论对象的属性完全不相似时,最次中心属性的归纳推理力度达到最高水平,而中心属性的归纳推理力度则降低到最低水平。由于再次中心属性的归纳推理力度的最高水平没有显著高于随机水平,而中心属性的归纳推理力度的最低水平却显著低于随机水平,因此,研究者认为,在前提对象和结论对象完全不相似的情况下,被试将确信不能采用中心属性来进行归纳推理的力度判断,而采用猜测的方式选择了肯定可以排除的项目之外的其他项目,这体现了具有不确定的归纳推理活动的过程的典型特征 相似文献
997.
青少年自尊与攻击的关系:中介变量和调节变量的作用 总被引:6,自引:0,他引:6
以705名初、高中生为被试,采用量表法和同伴提名法收集数据,探讨了自尊与攻击的关系以及对二者关系可能有影响的中介变量和调节变量的作用。结果表明:(1)自尊与攻击的相关系数为-0.21,这说明低自尊与高攻击有关;(2)回归方程纳入自控后,自尊对攻击的预测在统计意义上不明显,表明自尊通过自控对攻击产生影响,自控在自尊与攻击的关系中起着中介的作用;(3)社会地位对自尊与攻击之间的关系具有调节作用,它调节着两者关系的强度;(4)社会影响对自控的中介作用具有调节作用 相似文献
998.
999.
We investigate the joint effects of decision risk and the stage of project completion on escalation of commitment. In two experiments, we demonstrate that the effect of decision risk is moderated by project stage such that the decision risk has the strongest effect on escalation of commitment at the intermediate stage of project completion. This is due to the dynamic influences underlying escalation of commitment. Whereas the need for project information influences resource commitment at the initial stage of a project, the need for project completion affects resource allocation at the terminal stage. In contrast, motivation to commit resources is disproportionately low at the intermediate stage since both the need for project information and the need for project completion are relatively weak. As such, the decision to commit resources is most sensitive to the moderating effect of decision risk when the project is about half complete. 相似文献
1000.
阅读中文时信息整合的即时性 总被引:3,自引:1,他引:2
通过两个实验对中文语篇理解中相关背景信息的激活与整合到底是即时发生抑或延时进行这一问题进行了探讨。研究所用的阅读材料都包含一个目标句,它与局部语境一致,但与前文提供的背景信息冲突或无关。实验一采用自定步速逐行阅读技术,考察了一致性条件以及句子结束的标记(即句号)是否存在对目标句阅读时间的影响。结果发现,句子结束的标记是否存在并不影响目标句整合加工的进行。实验二运用眼动追踪技术着重探讨信息整合加工能否在目标句关键区中即时进行,实验条件仍为当前信息与背景信息的一致性,重点考察其对目标句中关键前区、关键区及关键后区的作用。结果表明,自变量的操纵导致关键区中反映初次加工的指标产生可靠的效应。这一结果表明中文语篇理解中整合加工的过程开始得非常迅速,是一个即时引发、而非延时进行的过程 相似文献