The mood effect: How mood,disclosure language and ad skepticism influence the effectiveness of native advertising

This research investigated the interplay between mood, disclosure language, and ad skepticism on consumers' recognition and evaluation of native advertising. During two online experiments, participants first received a mood manipulation and then read an article-style native advertisement. Results from both studies indicated that participants were more likely to recognize a native ad with an explicit rather than an implicit disclosure label, and a negative mood was more likely than a positive mood to drive participants to recognize the native ad. More importantly, participants in a positive mood evaluated a native ad with an implicit disclosure more favorably than an ad with an explicit disclosure. By contrast, participants in a negative mood responded more positively to a native ad with explicit disclosure compared to an ad with implicit disclosure. Study 2 demonstrated that the interaction between mood and disclosure language was further moderated by individuals' levels of ad skepticism. These results are believed to provide meaningful theoretical and practical implications to the field of native advertising and consumer behavior.     

Divergent reactions to COVID-19 exhibited in grandiose and vulnerable narcissism

Grandiosity and vulnerability are distinct dimensions of narcissism that may exhibit differences regarding compliance with COVID-19 regulations and policies. Although both dimensions reflect entitlement and self-importance, motivational tendencies diverge. Narcissistic grandiosity reflects bold expressions consistent with approach motivation, whereas vulnerable narcissism reflects reactive expressions consistent with avoidance motivation. Therefore, the present cross-sectional investigation explored these relations between November 2020 and April 2021. Undergraduates (N = 487, M_age = 19.79, 87.1% women) completed online surveys that assessed grandiose and vulnerable narcissism, perceived severity of and susceptibility to COVID, attitudes and reactions toward COVID policies, as well as self-reported behavioral data including number of daily hours out in public, indoor bar/restaurant attendance, and whether they had ever received a positive COVID diagnosis. Consistent with theoretical distinctions between the two narcissistic dimensions, grandiosity generally predicted reduced behavioral compliance and extraverted tendencies that put them at risk for COVID exposure; however, both grandiosity and vulnerability predicted worse reactions and attitudes toward COVID-19 policies.     

狗对图形的同时辨別条件反射

巴甫洛夫学派大都是运用經典的先后对比的方法在狗身上建立条件反射分化的,用同时辨別的方法为数极少。英美学者則都应用同时辨別的方法研究动物对形状、大小、明度的辨別,但解释生理机制时只局限于感受部份,很少提及中枢作用。 早在1911年耶克斯-华生(Yerkes-Watson)創制了辨別箱,研究动物对图形的同时辨     

自由回忆和线索回忆测验中的系列位置效应

本文以96个中国汉字为材料,使用自由回忆和线索回忆测验方法,对20名被试进行6组分测验和最后所有汉字的总测验。发现自由回忆分测验中存在明显的系列位置效应,总测验出现负近因现象;线索回忆分测验也表现出明显的系列位置效应,但最后的总测验没有出现负近因现象。上述结果验证了Bjork和Whitten（1974）提出的顺序或情景理论。     

与立体视觉相关的视诱发电位研究

在微机上编制能产生动态随机点立体图（ＤＲＤＳ）,亮暗类棋盘格和随机点背景三种图形刺激的软件．记录了３４例正常人在这三种刺激下的ＶＢＰ．其结果为：（１）ＤＲＤＳ刺激下的ＶＥＰＮ１波潜伏期为２６５±２５ｍｓ,基波能量占总交流能量的６３．２±１８．９％．（２）亮暗类棋盘格刺激下的ＶＥＰＮ１波的潜伏期为１９０±２２ｍｓ,基波能量占总交流能量的３９．２±１９．６％．（３）随机点背景刺激下的ＶＥＰ波则为一些杂乱的小波．结果提示：动态ＲＤＳ刺激下的ＶＥＰ除在潜伏期方面具有特异性外,并在谐波的能量分布上也具有特异性,且客观性更强．根据这些特征有助于对立体视觉功能进行客观性评价．     

杏仁复合体损毁对大鼠空间认知能力的影响

杏仁复合体损毁大鼠Ｍｏｒｒｉｓ迷宫作业学习成绩显著低于控制组,记忆成绩较显著低于控制组。其搜索目标时主要采用与控制组的图式策略相异的趋向式策略。策略差异提示：杏仁复合体参与大鼠空间认知的辅助加工。     

教师评分用语词义赋值特征的分析

本研究运用模糊统计试验方法对教师的六组定性的评分用语词 (符号 )进行了经验赋值。参加赋值的是 2 66名小学教师。结果表明 ,六组评分用语词 (符号 )都是模糊概念 ,其中每种评分方式中处于最高等级的词 (符号 )的模糊度最小 ,处于中间等级的词 (符号 )的模糊度居中 ,处于最低等级的词 (符号 )的模糊度最大。词 (符号 )义的模糊度与评价的把握度呈现负相关 ,即词 (符号 )义越具体 ,模糊度越小 ,赋值的把握度就越大 ;反之 ,词义越含混 ,模糊度越大 ,赋值的把握度就越小。教师对各种评分用语词 (符号 )的赋值受百分制的“及格—不及格”的划分的影响 ,受评分方式中等级数目的影响 ,即增加评分等级会减少评分用语词 (符号 )的模糊度 ,增加赋值的把握度 ,还受评分用语词 (符号 )本身数量特征的影响。在各种评分方式中 ,评语词 (符号 )在心理量表上的距离是不等的。本研究的结果对教育评价的实践具有一定的参考价值。     

年龄、作业难度和训练对成人记忆的影响

采用“联想学习”、“图象自由回忆”和“附加联想”三项目,对９０例成人（分为青年、老年和老老年组各３０例）进行记忆测查和训练,目的为探讨年龄,作业难度和训练对记忆的影响。结果表明：青年组记忆成绩明显高于老年和老老年组,后两组无显著差异;无关联想的年龄差异大于有关联想,作业难度扩大了年龄差异;各年龄组训练后记忆得到明显改善,并且训练扩大了年龄和作业易难的差异。由此可见,记忆受年龄、作业难度和训练三因素的相互作用,也再次证实了老年认知功能具有一定的可塑性。     

学业不良学生类型与特点的聚类分析

该研究运用Ｑ聚类分析对上海市区１４８０名初中预备班学生的能力和个性特征进行分类研究。结果发现１４８０名被试中存有心理发展水平不同的六个主要类别,这些类别与学生学业成绩的优劣关系密切。同时,３５３名差生可分为四个主要类型：即,暂时性困难学生、能力型困难学生、动力型困难学生和整体性困难学生,不同类型的差生具有不同的特点。这为针对不同类型学生的特点制定有效的教育措施提供了依据。     

欧洲大陆法律心理学述评

对欧洲大陆国家的法律心理学发展状况作了述评。全文包括３部分：对相关概念（犯罪心理学、审判心理学、法律心理学、司法心理学）的辨析;欧洲大陆国家法律心理学的现状;简要评价。