ROLE ENACTMENT AS A SOCIALLY RELEVANT EXPLANATION OF SELF-PERSUASION

This paper reports four tests of Berger's role enactment model of persuasion. The model is addressed to generalizing counter attitudinal communication to social situations when persons find themselves encoding belief-discrepant messages. This encoding takes the form of role enactments which lead to attitude change. Crucial to predicting from the model are variables identifying the communicator's self-perceived role enactment competence (SPREC), post performance evaluation (PPE), information, and role involvement. Studies 1 and 2 found no support for predictions concerning the predictive utility of information but did point to the importance of SPREC and PPE in assessing post enactment attitude. Study 3 tested a re-conceptualization of Berger's model and confirmed a multivariate relationship among SPREC, PPE, message intensity, and attitude change. In Study 4 ego involvement was conceptually linked to role involvement, and results confirmed the SPREC, PPE, involvement, message intensity, and attitude change relationship.     

Narrative models of action and interaction

This paper explores some issues which a humanlike story system ought to encompass, but which are usually not in the main focus of narrative models since Propp. We argue that knowledge about actions and interactions can account not only for how stories are constructed, but also for why some stories are more interesting and enduring than others. We analyze a traditional English folktale in these terms, and show how classes of surface expressions make recoverable the underlying structures and dependencies that schema-based understanders comprise.