Do ad metaphors enhance or dilute the consumers' brand preferences? Exploring the moderating role of goal orientation

This research aims to explore the impacts of ad metaphors and goal orientation on the relationship between brand commitment and attitudes toward the competitor brands. Results show that prevention‐focused consumers with high brand commitment do not exhibit differentially favorable attitudes toward the competitor brands, regardless of ad metaphors. In contrast, prevention‐focused consumers with low brand commitment exhibit more favorable attitudes toward competitor brands advocated by highly metaphorical ads than those advocated by low metaphorical ads. Moreover, promotion‐focused consumers exhibit more favorable attitudes toward competitor brands advocated by highly metaphorical ads than those advocated by low metaphorical ads, regardless of brand commitment.     

Scanpath estimation based on foveated image saliency

The estimation of gaze shift has been an important research area in saliency modeling. Gaze movement is a dynamic progress, yet existing estimation methods are limited to estimating scanpaths within only one saliency map, providing results with unsatisfactory accuracy. A bio-inspired method for gaze shift prediction is thus proposed. We take the effect of foveation into account in the proposed model, which plays an important role in the search for dynamic salient regions. The saccadic bias of gaze shifts and the mechanism of inhibition of return in short-term memory are also considered. Based on the probability map derived from these factors, candidates for the next fixation can be randomly generated, and the final scanpath can be acquired point by point. By the evaluation of objective measures, experimental results show that this method possesses better performance in several datasets than many existing models do.     

儿童网络行为与学业成绩的关系:自我控制的调节效应

以547名4-6年级学生为研究对象,采用网络行为调查问卷、家庭富裕量表和青少年自我控制双系统量表,探讨儿童网络行为与学业成绩之间的关系,以及自我控制在二者之间的调节作用。结果发现:(1)儿童网络信息获取行为能够正向预测语文成绩;(2)自我控制调节网络信息获取行为与语文成绩之间的关系,同时也在儿童网络社交行为与语文成绩之间起调节作用。具体而言,自我控制中延迟满足的能力能够增强网络信息获取对语文成绩的促进作用,并且减缓网络社交行为对儿童的语文成绩的消极影响。     

Flexible spatial mapping of different notations of numbers in Chinese readers

The spatial component of numerical and ordinal information has been explored in previous research. However, how such mapping emerges and how it is affected by the learning experience are issues still under debate. In the current study, we examined the orientation of the mental number line for different numerical notations (e.g., “1”, “—-”, “”) in Chinese readers. Our data demonstrated that Arabic numbers are mentally aligned horizontally with a left-to-right directionality, while Chinese number words are aligned vertically with a top-to-bottom directionality. These findings indicate that different notations of the same concept have flexible mappings within space, which is plausibly shaped by the dominant context in which the numerical notations appear.     

Methodological issues in meta-analyzing standard deviations: Comment on Bond and DePaulo (2008)

In this comment on C. F. Bond and B. M. DePaulo, the authors raise methodological concerns about the approach used to analyze the data. The authors suggest further refinement of the procedures used, and they compare the approach taken by Bond and DePaulo with standard methods for meta-analysis.     

Static balance in children with developmental coordination disorder

The purpose of this study was to compare the postural sway profiles of 9/10-year-old children with developmental coordination disorder and balance problems (DCD-BP, n=64) with those of non-DCD children (n=71). We measured center of pressure excursions in conditions with and without vision for 30s while standing still on the dominant leg, the non-dominant leg, or both legs. Sway area, total path length, and Romberg's quotient were analyzed. Most measures differed significantly between groups, except sway area when the children stood with vision on either the dominant leg or both legs. When standing on the dominant leg or both legs, DCD-BP children demonstrated greater total path length in all conditions and a greater sway area in without-vision conditions. DCD-BP children showed more difficulty standing on the non-dominant leg with eyes both open and closed. While boys showed results similar to the total group, the girls with DCD-BP only exhibited significant differences in three conditions with eyes closed, but not with eyes open. Analysis of Romberg's coefficient also indicated that children with DCD-BP did not over-rely on visual information.     

The neural basis of insight problem solving: an event-related potential study

The electrophysiological correlates of successful insight problem solving (Chinese logogriphs) were studied in 18 healthy subjects using high-density event-related potentials (ERPs). A new experimental paradigm (learning-testing model) was adopted in order to make subjects find a solution on their own initiative rather than receive an answer passively. Results showed that Successful guessed logogriphs elicited a more positive ERP deflection (P200-600) than did Unsuccessful guessed logogriphs in the time window from 200 to 600 ms after onset of the stimuli. Subsequently Successful logogriphs elicited a more negative ERP deflection than did Unsuccessful logogriphs in the time windows of 1500-2000 ms (N1500-2000) and 2000-2500 ms (N2000-2500). Maps of the P200-600 showed strong activity in the midline parieto-occipital scalp regions. Dipole analysis localized the generator of P200-600 in the left superior temporal gyrus and parietotemporo-occipital cortex areas. The N1500-2000 and N2000-2500 had a distinct activation over left frontal scalp regions. Dipole analysis localized the generator of the N1500-2000 in the anterior cingulate cortex (ACC) and the N2000-2500 in the posterior cingulate cortex (PCC). This result indicates that the parietotemporo-occipital cortex areas might be involved in forming rich associations in the early stage of successful logogriph solving. Then, the ACC might play an important role in the breaking mental set and the forming of novel associations. At last, "Aha" feeling might activate the PCC.     

国外学者眼中的当代马克思主义哲学问题——访凯文·B.安德森教授

凯文·B.安德森(Kevin B.Anderson),哲学博士,美国普渡大学政治系教授,当代著名的列宁哲学研究专家、西方马克思主义哲学和罗莎·卢森堡思想研究专家.长期以来从事马克思主义哲学研究工作,是国际马克思恩格斯著作MEGA2版考证版研究人员,主要承担<资本论>第1卷法文版、马克思晚年著作的考证工作.编有<罗莎·卢森堡读本> (2004年)、<否定的力量:黑格尔与马克思辩证法作品选>(2002年)、<埃里希·弗洛姆与批判的犯罪学>(2000年),著有<福柯与伊朗革命>(2005年)、<列宁、黑格尔与西方马克思主义>(1995年).     

Discussion of posthumous organ donation in Chinese families

Since family permission is necessary for organ procurement to occur in China, family discussions about posthumous organ donation are crucial for increasing the actual organ donation and transplant rate. However, this study found that among 298 Chinese young adults, most of them (88%) were reluctant to talk about organ donation with their families. Based on the Theory of Reasoned Action, this study investigated communication within families about organ donation. Psychological factors included intention, attitude, subjective norm, death anxiety, and knowledge. As expected, the subjective norm was more powerful than attitude in explaining family discussions among Chinese people. Death anxiety, but not misconception, also significantly lowered the likelihood of family discussion. It is concluded that future campaigns for lessening death anxiety and promoting the social norm for organ donation must be conducted in Chinese societies, in order to encourage family discussions and improve the donation rate.