Gender and internet consumers' decision-making.

The purpose of this research is to provide managers of shopping websites information regarding consumer purchasing decisions based on the Consumer Styles Inventory (CSI). According to the CSI, one can capture what decision-making styles online shoppers use. Furthermore, this research also discusses the gender differences among online shoppers. Exploratory factor analysis (EFA) was used to understand the decision-making styles and discriminant analysis was used to distinguish the differences between female and male shoppers. The result shows that there are differences in purchasing decisions between online female and male Internet users.     

Internet café addiction of Taiwanese adolescents.

With the recent vigorous development, the Internet has become a part of life. And the Internet café has become an emerging industry under this new wave of Internet heat. However, the Internet café has also brought about many unexpected social problems and negative effects on society in Taiwan. For example, Internet café addiction (or pathological use) is a particular phenomenon derived from Internet café in Taiwan. But currently there are just a few scholars who attend to this problem. This study focuses mainly on the phenomenon of Internet café addiction among adolescents in Taiwan, the Internet café patronage behavior, and the cause of this phenomenon. Result of a questionnaire survey indicate that a significant difference exists between male and female adolescent in the following two aspects: "the stay hours for each visit in Internet café" and "Internet café addiction scores." Males' stay hours in Internet café are longer than females', and males also get higher Internet café addiction scores than females. The results also indicate that participants' degree of self-esteem and support from their social network can account for 30% of variance of Internet café addiction. Further, the results also suggest that social support is positively related to Internet café addiction score, whereas a negative relationship between self-esteem and Internet café addiction score is observed.     

Price as a quality or sacrifice cue: Role of goal orientation

Prior research seems to have neglected the factors that influence consumers to use price information as an indicator of quality or sacrifice. Based on the concept of 'goal looms larger', Study 1 in the present research demonstrated that the extent to which consumers use price information as an indicator of quality or sacrifice is a function of consumer goal (promotion focus vs prevention focus). Study 2 demonstrated that extremeness aversion is a function of consumer goal. The extent of extremeness aversion is significantly greater for prevention-focused consumers than for promotion-focused consumers.     

病理性互联网使用与情绪、认知需要的模型构建

通过对1030名大学生进行问卷调查.对大学生的情绪、认知需要与网络成瘾的关系进行了探讨.结果发现:消极情绪对网络成瘾有显著而直接的正向作用.消极情绪对网络成瘾具有最强的预测力;认知需要对网络成瘾有显著而直接的负向作用;消极情绪和积极情绪均可通过认知需要间接地影响网络成瘾;男女生的情绪、认知需要对网络成瘾的影响存在差异.     

教学计划过程中教学专长的专家一新手比较研究

教学专长的研究多出现在教学实施阶段,且很少描绘教师知识及其组织.本研究运用出声思维法对4组专家与新手教师进行了教学计划过程中知识提取量与质的比较研究,研究发现,与新教师相比,专家教师的教学计划过程更周密、审慎,表现出更精致、联系性更强的教学专长.     

企业家资源——社会资本理论综述

本文回顾了国内外社会资本研究的相关文献,对社会资本的定义、层次和分析维度等进行了综合评述,指出了仅基于某一层次研究该理论的利弊,提出了社会资本的系统论观点.     

Age of acquisition affects early orthographic processing during Chinese character recognition

Three experiments investigated age of acquisition (AoA) effects on early orthographic processing during Chinese character recognition. In Experiment 1, we measured the accuracy of identification of brief masked characters, accuracy was higher for early compared to late acquired characters. In Experiment 2, the visual duration threshold (VDT) was measured for both early and late acquired Chinese characters. The results showed that early acquired characters were successfully identified at shorter display durations than late acquired characters. Significant AoA effects were also found in Experiment 3, using a lexical decision task requiring mainly orthographic processing (discriminating real Chinese characters from orthographically illegal and unpronounceable characters). In summary, three experiments provide converging empirical evidence, for AoA effects on the early orthographic processing stages of Chinese character recognition. These results suggest that AoA effects during word identification go beyond the phonological or semantic processing stages. These results aslo provide cross-linguistic evidence for an AoA effect on early perceptual processing during identification.     

Complete Extensions in Argumentation Coincide with 3-Valued Stable Models in Logic Programming

In this paper, we prove the correspondence between complete extensions in abstract argumentation and 3-valued stable models in logic programming. This result is in line with earlier work of [6] that identified the correspondence between the grounded extension in abstract argumentation and the well-founded model in logic programming, as well as between the stable extensions in abstract argumentation and the stable models in logic programming.     

Individual attitudes and perceived social norms: Reports on HIV/AIDS‐related stigma among service providers in China

This study examined HIV/AIDS‐related stigma among Chinese service providers by comparing their personal attitudes toward people living with HIV/AIDS with their perception of social norms related to people living with HIV/AIDS. We randomly selected three provincial hospitals, four city/prefecture hospitals, 10 county hospitals, 18 township health clinics, and 54 village clinics from Yunnan, China. Doctors and nurses were randomly sampled proportionally to the doctor–nurse ratio of each hospital or clinic. Lab technicians were over‐sampled in order to include an adequate representation in the analysis. A total of 1,101 service providers participated in a voluntary, anonymous survey where demographic characteristics, individual attitude and perceived social norms toward people living with HIV/AIDS, discrimination intent at work, general prejudicial attitude and knowledge on HIV/AIDS were measured. A majority of the sample demonstrated a similarity between their personal views and what they thought most people in society believe. Multiple logistic regressions revealed that participants who were younger or reported personal contact with people living with HIV/AIDS were significantly more likely to report personal attitudes toward the population that were more liberal than their perceived social norms. Holding a more liberal personal attitude toward people living with HIV/AIDS than perceived social norms was significantly and negatively related to the level of discrimination intent at work, perceived discrimination at interpersonal level and the level of general prejudicial attitude toward people living with HIV/AIDS. Results underscored the importance of understanding social norms and personal attitudes in studying HIV‐related stigma and called for the incorporation of existing human capital into future HIV stigma reduction programs.