Lean consumption and its influence on brand

• The continuing growth of the knowledge‐based economy is driving the quest for better understanding of the intangible drivers of wealth creation. American and European models for linking customer satisfaction to corporate and national performance have been established and will continue to be tested and developed. One of the challenges of modelling consumer behaviour is the effect of changing lifestyles. This paper describes a study of UK shoppers which explores the influence of lean consumption, the degree to which the shopping and post‐purchase experience is hassle free and timely, on the warmth of consumers' feelings towards the brand. The study operationalises the construct of lean consumption and finds that it is indeed a significant driver of brand warmth. This leads to clear implications for manufacturers and retailers and the ways in which they innovate and develop their products and services.

Copyright © 2006 John Wiley & Sons, Ltd.     

Seeing red primes tomato: evidence for comparable priming from colour and colour name primes to semantically related word targets

There is ample evidence that an independent processing stream exists that subserves the perception and appreciation of colour. Neurophysiological research has identified separate brain mechanisms for the processing of wavelength and colour, and neuropsychological studies have revealed selective colour disorders, such as achromatopsia, colour agnosia, and colour anomia. The aim of the present study is to investigate whether the perception of colour may, despite its independent processing, influence other cognitive functions. Specifically, we investigate the possibility that the perception of a colour influences higher order processes such as the activation of semantically related concepts. We designed an associative priming task involving a colour prime (e.g. a red patch or the word RED) and a lexical decision response to a semantically related (‘tomato’ vs. ‘timato’) or unrelated (‘grass’ vs. ‘griss’) word target. The results of this experiment indicate that there is comparable facilitation of accessing colour-related semantics through the perception of a colour or the reading of a colour name. This suggests that colour has a direct effect on higher order level, cognitive processing. These results are discussed in terms of current models of colour processing.     

Prediction of treatment outcome among patients with irritable bowel syndrome treated with group cognitive therapy

Using a sample of over 125 patients with irritable bowel syndrome (IBS) who were treated with cognitive therapy administered in small groups, we sought to predict end of treatment and 3-month follow-up improvement in two changes indices of gastrointestinal (GI) symptoms (Pain/Discomfort Index which assessed change in abdominal pain, abdominal tenderness and bloating and Bowel Regularity Index which assessed change in diarrhea and constipation). We also sought to predict scores on IBS specific quality of life (QOL) and overall level of psychological distress using the Global Severity Index (GSI) of the Brief Symptom Inventory (BSI). Significant, but modest, levels of prediction were found for prediction of improvement in GI symptoms (4-15% of variance). Stronger significant prediction was obtained for the QOL and global psychological distress measure with R(2)'s ranging from 0.36 to 0.50. A wide variety of demographic, GI symptom, psychological status and psychiatric status variables entered the final prediction equations.     

Racial discrimination-induced anger and alcohol use among black adolescents

This study explored whether a relationship exists between anger among Black adolescents that has been provoked by racial discrimination, and alcohol consumption. Participants consisted of 134 Black adolescents from 14 to 18 years of age, residing in northeast Texas. All participants were administered a questionnaire measuring whether and the extent to which they might be dependent upon alcohol, a background information questionnaire which included questions about their drinking pattern, and a measure designed to assess the extent to which they feel angry either because they had been discriminated against or observed other Blacks being discriminated against or observed other Blacks being discriminated against in various situations. Only gender was found to be predictive of scores on the dependency scale. However gender, age, and racial discrimination anger scores were found to be predictive of the amount of alcohol consumed by the participants. Some implications for theory, research, and intervention are suggested.     

Figure-ground assignment in pigeons: evidence for a figural benefit

Four pigeons discriminated whether a target spot appeared on a colored figural shape or on a differently colored background by first pecking the target and then reporting its location: on the figure or the background. We recorded three dependent variables: target detection time, choice response time, and choice accuracy. The birds were faster to detect the target, to report its location, and to learn the correct response on figure trials than on background trials. Later tests suggested that the pigeons might have attended to the figural region as a whole rather than using local properties in performing the figure-background discrimination. The location of the figural region did not affect figure-ground assignment. Finally, when 4 other pigeons had to detect and peck the target without making a choice report, no figural advantage emerged in target detection time, suggesting that the birds' attention may not have been automatically summoned to the figural region.     

Does the order of head noun and modifier explain response times in conceptual combination?

We describe a speeded sensibility judgment experiment in which noun-noun combinations in the Indonesian language were used that parallels Gagné and Shoben's (1997) study of combinations in the English language. Like English, Indonesian is read from left to right and contains noun-noun combinations that are formed by juxtaposing the nouns. However, unlike in English, the order of the modifier and the head noun is reversed. This difference between English and Indonesian combinations allowed us to assess whether sensibility judgments of combinations are affected primarily by the left-right order of the nouns or by different functional roles of the nouns (i.e., modifier vs. head noun). As in Gagné and Shoben's study, the modifier's relation frequency contributed significantly to predicting sensibility judgment times in a regression analysis, but the head noun's relation frequency did not. We discuss the implications of this finding for models of conceptual combination.     

Childhood stuttering and dissociations across linguistic domains

The purpose of this investigation was to evaluate the possible presence of dissociations in the speech and language skills of young children who do (CWS) and do not stutter (CWNS) using a correlation-based statistical procedure [Bates, E., Appelbaum, M., Salcedo, J., Saygin, A. P., & Pizzamiglio, L. (2003). Quantifying dissociations in neuropsychological research. Journal of Clinical and Experimental Neuropsychology, 25, 1128-1153]. Participants were 45 preschool CWS and 45 CWNS between the ages of 3;0 and 5;11 (years;months), with the two groups matched by age, gender, race, and parental socioeconomic status. Children participated in a parent-child interaction for the purpose of disfluency analysis and responded to four standardized speech-language tests for subsequent analyses as main dependent variables. Findings indicated that CWS were over three times more likely than CWNS to exhibit dissociations across speech-language domains, with 44 cases of dissociation for CWS and 14 for CWNS across 10 possible comparisons. Results suggest that there may be a subgroup of CWS who exhibit dissociations across speech-language domains, which may result in a greater susceptibility to breakdowns in speech fluency. EDUCATIONAL OBJECTIVES: The reader will be able to: (1) summarize findings from previous studies examining differences in speech and language performance between children who do and do not stutter; (2) describe what is meant by "dissociations" in the speech and language skills of young children who do and do not stutter; and (3) discuss three hypotheses that could account for the present findings that suggest CWS, more often than CWNS, exhibit dissociations in their speech-language system.     

Contextual Competence: Multiple Manifestations Among Urban Adolescents

The authors develop and validate multidimensional and contextual profiles of competence among low-income, urban, middle adolescents (N = 560). The assessment of contextual competence was based on youth self-reports of involvement, performance, and relationship quality in the peer, school, athletic, employment, religious, and cultural contexts. A principal components analysis of these engagement indices revealed the six expected components with the addition of a component labeled self-in-context. To identify holistic, multidimensional profiles of contextual competence, scores along the seven domains were cluster analyzed. Nine clusters emerged, each representing a distinct constellation of youth experience. Profiles were associated with demographic variables and youth adjustment. Profiles reflecting high engagement in two or more contexts predicted higher self-esteem and lower depression. In contrast, profiles marked by high engagement in the contexts of athletics or employment predicted more serious delinquency. The authors discuss the implications of these findings for future research and intervention.