Administrative Obedience: Carrying Out Orders to use Psychological-Administrative Violence

A paradigm named ‘administrative obedience’ was designed to study obedience in carrying out orders to use a kind of violence that is typical for our times, namely psychological-administrative violence resulting in definite harm. In this study, the victim was an applicant for a job, who came to the laboratory to take a test, This test would determine whether or not he would get the job. Subjects were ordered, in the context of a research project, to make the applicant nervous and to disturb him during the test; consequently, the applicant failed the test and remained unemployed. More than 90 per cent of the subjects carried out these orders, although they considered them unfair and did not enjoy doing the task, The level of administrative obedience found in our study is higher than the level of obedience found in the comparable experiment by Milgram. The experimental conditions ‘Experimental absent’ and ‘Two peers rebel’ produced a reduction of obedience in our paradigm comparable to that which occurred in Milgram's paradigm.     

A maximin model for IRT-based test design with practical constraints

A maximin model for IRT-based test design is proposed. In the model only the relative shape of the target test information function is specified. It serves as a constraint subject to which a linear programming algorithm maximizes the information in the test. In the practice of test construction, several demands as linear constraints in the model. A worked example of a text construction problem with practical constraints is presented. The paper concludes with a discussion of some alternative models of test construction.The authors are indebted to Jos J. Adea for suggesting Equation 17 as a Simplification of an earlier version of this constraint. This research was suuorted in part by a grant from the Dutch Organization for Research (NWO) through the Foundation for Psychological and Psychonomic Research in the Netherlands (Psychon).     

On perceiving morality and potency: Social values and the effects of person perception in a give-some dilemma

The present study examines a two-person give-some dilemma characterized by the conflict between the pursuit of own benefits (not giving) and collective benefits (giving). The major purpose was two-fold: (a) to examine the effects of person perceptions manipulated along the dimensions of morality (goodness) and potency (strength) on co-operation, and (b) to examine whether pre-existing differences between individuals in their preference for specific self-other outcome distributions (social values) would modify the effects of person perception. First, we predicted and found that across social values the degree of co-operative behaviour increased as a linear function of the extent to which the other was seen as moral. Concerning the perceptions in terms of potency, we found a significant quadratic trend; another seen as moderate on potency elicited more co-operative behaviour than another seen as either high or low on potency. These effects of person perception were not moderated by social value. More interesting was the finding that even though persons classified as pro-social (co-operators and altruists) and pro-self (individualists and competitors) held about the same expectation about the magnitude of another's co-operation, pro-socials behaved more co-operatively than pro-selfs. This suggests that under certain conditions behavioural differences between pro-socials and pro-selfs are not conditional upon expectational differences between those two social values.     

What to diffuse in a gender‐specific store? The effect of male and female perfumes on customer value and behaviour

Sensory marketing can be an efficient way to involve consumers in the store environment. Diffusing a pleasant ambient scent that matches with the store setting is often used to create pleasant shopping experiences. The aim of this study is to extend scent marketing research: (i) by examining the effect of pleasant ambient scent on the different dimensions of customer value; and (ii) by exploring whether product‐scent incongruity can have a positive effect on consumer evaluations. A field experiment with 182 participants showed that a pleasant gender‐incongruent ambient perfume positively influences different dimensions of customer value as compared to the absence of a perfume. Moreover, a gender‐incongruent perfume also leads to a more positive evaluation of the play, product excellence, and social dimension of customer value as compared to a gender‐congruent perfume. A pleasant gender‐congruent ambient perfume, on the other hand, only has a positive effect on the aesthetic dimension of customer value as compared to the absence of a perfume. The observed ambient scent effects do not differ between men and women. These results are in contrast with existing literature. However, an explanation for this undocumented effect can be found in the mate attraction theory. Copyright © 2015 John Wiley & Sons, Ltd.     

Beyond left and right: Automaticity and flexibility of number-space associations

Close links exist between the processing of numbers and the processing of space: relatively small numbers are preferentially associated with a left-sided response while relatively large numbers are associated with a right-sided response (the SNARC effect). Previous work demonstrated that the SNARC effect is triggered in an automatic manner and is highly flexible. Besides the left-right dimension, numbers associate with other spatial response mappings such as close/far responses, where small numbers are associated with a close response and large numbers with a far response. In two experiments we investigate the nature of this association. Associations between magnitude and close/far responses were observed using a magnitude-irrelevant task (Experiment 1: automaticity) and using a variable referent task (Experiment 2: flexibility). While drawing a strong parallel between both response mappings, the present results are also informative with regard to the question about what type of processing mechanism underlies both the SNARC effect and the association between numerical magnitude and close/far response locations.     

Assessing the Approximate Number System: no relation between numerical comparison and estimation tasks

Whether our general numerical skills and the mathematical knowledge that we acquire at school are entwined is a debated issue, which many researchers are still striving to investigate. The findings reported in the literature are actually inconsistent; some studies emphasized the existence of a relationship between the acuity of the Approximate Number System (ANS) and arithmetic competence, while some others did not observe any significant correlation. One potential explanation of the discrepancy might stem from the evaluation of the ANS itself. In the present study, we correlated two measures used to index ANS acuity with arithmetic performance. These measures were the Weber fraction (w), computed from a numerical comparison task and the coefficient of variation (CV), computed from a numerical estimation task. Arithmetic performance correlated with estimation CV but not with comparison w. We further investigated the meaning of this result by taking the relationship between w and CV into account. We expected a tight relation as both these measures are believed to assess ANS acuity. Crucially, however, w and CV did not correlate with each other. Moreover, the value of w was modulated by the congruity of the relation between numerical magnitude and non-numerical visual cues, potentially accounting for the lack of correlation between the measures. Our findings thus challenge the overuse of w to assess ANS acuity and more generally put into question the relevance of correlating this measure with arithmetic without any deeper understanding of what they are really indexing.     

Observation of Depictive Versus Tracing Gestures Selectively Aids Verbal Versus Visual–Spatial Learning in Primary School Children

Previous research has established that gesture observation aids learning in children. The current study examined whether observation of gestures (i.e. depictive and tracing gestures) differentially affected verbal and visual–spatial retention when learning a route and its street names. Specifically, we explored whether children (n = 97) with lower visual and verbal working‐memory capacity benefited more from observing gestures as compared with children who score higher on these traits. To this end, 11‐ to 13‐year‐old children were presented with an instructional video of a route containing no gestures, depictive gestures, tracing gestures or both depictive and tracing gestures. Results indicated that the type of observed gesture affected performance: Observing tracing gestures or both tracing and depictive gestures increased performance on route retention, while observing depictive gestures or both depictive and tracing gestures increased performance on street name retention. These effects were not differentially affected by working‐memory capacity. Copyright © 2016 John Wiley & Sons, Ltd.     

Using aptitude measurements for the optimal assignment of subjects to treatments with and without mastery scores

For assigning subjects to treatments the point of intersection of within-group regression lines is ordinarily used as the critical point. This decision rule is critized and, for several utility functions and any number of treatments, replaced by optimal monotone, nonrandomized (Bayes) rules. Both treatments with and without mastery scores are considered. Moreover, the effect of unreliable criterion scores on the optimal decision rule is examined, and it is illustrated how qualitative information can be combined with aptitude measurements to improve treatment assignment decisions. Although the models in this paper are presented with special reference to the aptitude-treatment interaction problem in education, it is indicated that they apply to a variety of situations in which subjects are assigned to treatments on the basis of some predictor score, as long as there are no allocation quota considerations.