B.F. SKINNER AND THE GRAND INQUISITOR

Abstract. B.F. Skinner allures us with the possibilities of turning the stones of materialistic rewards into the bread of human values. He tempts us by assuring success in achieving our goals through behavioral science, if only we give up our autonomy. He offers the power of complete control over our behaviors, on condition that we relinquish responsibility for our lives to a technological elite. Is B. F. Skinner a flesh-and-blood Grand Inquisitor? This essay tries to persuade the reader that Skinner's offers are worth considering.     

Life after Trauma: Personality and Daily Life Experiences of Traumatized People

In this study, we explored differences in personality and daily life experiences of traumatized (n= 26) versus nontraumatized (n= 30) college students. Study participants completed a variety of personality measures as well as a 28–day experience sampling study assessing daily activities, emotions, and physical health. Although not differing on general demographics, traumatized individuals reported more trait anxiety and lower self–esteem than nontraumatized individuals. They scored higher on Neuroticism, were more introverted, and were less emotionally stable than nontraumatized participants. Traumatized individuals also reported more cognitive disturbances, emotional blunting, and interpersonal withdrawal. They did not report being more depressed, but did endorse cognitive styles associated with heightened risk for depression. Earlier age of trauma was associated with more pathological outcomes: lower self–esteem and psychological well–being, more anxiety, more pessimism, and emotional constriction of positive mood. We compare this symptom profile to that of posttraumatic stress disorder.     

Ethnic and Gender Variations in the Sources of Information Used to Evaluate Performance in the Exercise Setting1

The purpose of this study was to identify ethnic and gender differences in the types of information Anglo and Hispanic exercisers use in self-evaluation. University students in exercise classes rated the importance of norm-referenced and self-referenced sources used in self-evaluation of performance. Results showed that males rated norm-referenced sources as more important to self-evaluation, while females rated self-referenced sources as most important. A gender by ethnicity interaction showed that Anglos, especially Anglo males, preferred norm-referenced sources, while Hispanics preferred self-referenced sources. Provided with this information, instructors could more effectively motivate exercise participants.     

Organizational factors in the effect of irrelevant speech: The role of spatial location and timing

Typically, hearing a repeated syllable produces minimal disruption of serial recall of visual lists, but a sequence of different syllables impairs performance markedly. Two conditions for presenting anidentical sequence of three syllables are compared: one, in which, by means of stereophony, each syllable is assigned to the left, center, or right auditory locus (three streamsnot changing in state), and another, in which the same syllable sequence occurs in one location only (one streamwith changing state). Disruption was significantly less in the stereophonic than in the monophonic condition. There was a joint effect of changing state and location, not an effect of the number of locations alone. In Experiment 2, temporal predictability was used to manipulate changing state. The disruptive effect ofregular presentation of a repeated syllable was markedly increased when it was presentedirregularly. The results are discussed in the context of organizational factors in short-term memory.     

Me,us and them: Political identification and the third-person effect in the 1993 Australian federal election

Three days prior to the 1993 Australian federal election 54 Australian university students who identified with one of the two major political parties were surveyed regarding their perceptions of media campaign impact on self and others. Results provided evidence of a third-person effect (Davison, 1983) wherein respondents judged others us more influenced by the election campaign than themselves. Consistent with predictions derived from social identity theory and self-categorization theory (e.g. Turner, Hogg, Oakes, Reicher and Wetherell, 1987), political ingroup members were also judged as less injuenced by campaign content than political outgroup members. Respondents who identified strongly with their preferred party judged self and ingroup members as less influenced by campaign content than did other respondents, and showed more evidence of positive intergroup differentiation. At the same time, however, these respondents exaggerated self–ingroup differences, challenging the theoretical assumption that intergroup diferentiation is associated with ingroup assimilation. Judgements of media impact on self and other also depended on the direction of the campaign message. Respondents believed ‘voters in general’ were persuaded in line with the intent of campaign content, while outgroup members were seen to be persuaded by material favouring their own side but to be uninfluenced by counter-attitudinal content. Election propaganda, irrespective of direction, was seen to amplify existing party preferences in self and ingroup members. Hence the relative invulnerability of self to media impact was pronounced when respondents judged the impact of pro-outgroup messages. Results suggest that perceptions of self–other differences in media vulnerability are influenced by the subjectively salient social relationship between self and other, and are governed by motivational needs, such as self-esteem, social-identity, and differentiation from others (cf. Brewer, 1991; Hogs and Abrams, 1993).     

Individual differences and cheating behavior: Guilt and cheating in competitive situations

To examine whether guilt would inhibit immoral behavior, subjects were differentiated on their feelings of anticipatory (AG) and posttransgressional (PTG) guilt and subsequently placed in an anagram task shown to induce a high level of cheating. Results indicated that neither pre- nor post-test AG was related to cheating behavior, and test-retest administration indicated that the AG scale was unreliable. The PTG scale, however, was found to be a temporally reliable measure of guilt. In order to assess the relative contributions of pre-test posttransgressional guilt, the ability to persist, and gender to cheating behavior, a saturated multiple regression model of centered predictor effects and interaction terms was constructed. Results revealed a significant gender × persistence interaction. The cheating behavior of males was not significantly influenced by the ability to persist. On the other hand, females who exhibited a strong ability to persist rarely cheated, while those who were unable to persist cheated a great deal. Finally, subjects who felt the most posttransgressional guilt cheated more frequently. These findings provide additional evidence that guilt may be positively related to cheating behavior.     

Construction and validation of the Gender Attitude Inventory,a structured inventory to assess multiple dimensions of gender attitudes

Three studies describe the development and initial validation of the Gender Attitude Inventory (GAI), a structured inventory that assesses attitudes toward the multiple objects that organize college students' thoughts and feelings about sex and gender. An intergroup relations perspective was used to specify the universe of gender-related targets and to construct a preliminary instrument. Factor analyses of the results of two sequential studies yielded a 109-item inventory with 14 content-specific attitude areas and three second-order factors. In Study 3 GAI scales were shown to have acceptable internal consistency and temporal stability, as well as convergent and discriminant validity. In terms of race/ethnicity, most respondents were white (ranging from 69% to 82% across the three studies).     

Traditional vs. nontraditional women and men's perceptions of the personalities and physiques of ideal women and men

Traditional and nontraditional women and men's perceptions of ideal people, in terms of both traits and physiques, were assessed using 80 male and 80 female Caucasian undergraduates as study participants. The data indicated that traditional women and men perceived the ideal male as mesomorphic and as having more instrumental than expressive traits. Nontraditional women and men also favored a mesomorphic physique for the ideal male, but they differed from traditionals in that they saw this mesomorphic male as being androgynous in regard to traits. Concerning the ideal female, traditional and nontraditional women and men preferred an androgynous physique, but they differed in their perceptions of the ideal personality for a woman. Traditional women and men perceived their ideal women as having more expressive than instrumental traits, whereas nontraditional women and men saw their ideal women as being androgynous in regard to traits. The results are discussed within the framework of Bem's gender schema and enculturated lens theories.