Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans. The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6-months, 3-months, 1-month, and 1-week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.     

Implicit and explicit COVID-19-vaccine harmfulness/helpfulness associations predict vaccine beliefs,intentions, and behaviors

We investigated the role of implicit and explicit associations between harm and COVID-19 vaccines using a large sample (N = 4668) of online volunteers. The participants completed a brief implicit association test and explicit measures to evaluate the extent to which they associated COVID-19 vaccines with concepts of harmfulness or helpfulness. We examined the relationship between these harmfulness/helpfulness COVID-19 vaccine associations and vaccination status, intentions, beliefs, and behavior. We found that stronger implicit and explicit associations that COVID-19 vaccines are helpful relate to vaccination status and beliefs about the COVID-19 vaccine. That is, stronger pro-helpful COVID-19 vaccine associations, both implicitly and explicitly, related to greater intentions to be vaccinated, more positive beliefs about the vaccine, and greater vaccine uptake.     

Adaptation to uniocular image magnification: Is the underlying shift proprioceptive?

Ss wore a 4% overall size lens (OSL) before one eye while they engaged in 20 min of binocular exploration of a typical indoor environment. Tests before and after the exposure period were conducted to determine whether or not OSL exposure leads to shifts in depth judgments based on binocular disparity. No significant shifts were observed. These results were applied to an evaluation of two contrasting hypotheses that have been proposed to explain adaptation to meridional size lens (MSL).     

Magnitude production and magnitude estimation of taste intensity

Magnitude productions of sodium chloride (salty), quinine hydrochloride (bitter), and sucrose (sweet) yielded steeper psychophysical functions than those obtained with magnitude estimation. Hydrochloric acid (sour) produced the opposite effect. The results are discussed with respect to previous findings in taste intensity scaling and to general psychophysical considerations.     

Frequency response characteristics for sinusoidal movement in the fovea and periphery

Threshold sensitivity was measured for sinusoidal movement of bright 1-deg lines against a dark background as a function of oscillation frequency and retinal location. Sensitivity was greatest in the fovea and at a frequency of 1–2 Hz. Peripheral sensitivity was more narrowly tuned than foveal sensitivity. The presence of a stationary reference line affected mainly the foveal sensitivity. The results are interpreted as evidence for both position- and velocity-sensitive mechanisms in the movement detection system.     

The detection of visual intensity differences by pigeons

Pigeons were trained in a conditional discrimination procedure to discriminate between visual stimuli that varied in intensity. The magnitude of the intensity difference ranged from 0.80 to 0.05 logarithmic units. Psychometric functions were calculated from the data and the mean difference threshold for the 11 subjects was approximately 0.12 logarithmic units. A signal-detection analysis of the data suggested that stimuli that were below the calculated threshold were detectible to the subjects.     

Misuse,abuse, overuse,and unuse of on-line computer facilities by psychologists

This, then, is a very personal and informal view of some of the peculiar trends of computer application in experimental psychology. If there is any single point on which I would prefer to end, it would be a reiteration of my belief that, on the whole, the positive attributes and contributions to our science of on-line computers have far outweighed some of these nagging aggravations. Regardless of what has been done and in what way it has been done, it is certainly better to have done something than never to have done anything at all. Our science, like a computer program, is also contingent and self-adapting, and most minor strategic errors are quickly corrected. But no one can debug a computer program or a major technological movement without at least having pushed the startbutton.     

BASIC subroutines for on-line experiments using Hewlett-Packard computers

Modifications of the Hewlett-Packard version of the BASIC language to permit its use in data acquisition and control of on-line experiments are described. The resulting software system is an easy-to-use interpretative compiler.