Using Public Service Announcements to Change Behavior: No More Money and Oil Down the Drain1

Radio and television offer promising media for addressing large‐scale social problems. Unfortunately, very few mass‐media messages have utilized social psychological theories of persuasion and influence. This article summarizes 2 studies that evaluated the effectiveness of a state‐sponsored public service announcement aimed at reducing improper disposal of used motor oil among do‐it‐yourself oil changers. Study 1 was a field experiment with 120 oil changers in San Diego County. Inertial resistance and low perceived behavioral control were identified as obstacles to proper disposal. In Study 2 , we used the disrupt‐then‐reframe technique to successfully overcome these obstacles and promote proper disposal of used oil. The results underscore the usefulness of empirically validated persuasion techniques in changing behavior via mass media.     

Behind, Between, and Beyond Anthropomorphic Models of Ultimate Reality

The plurality of models of ultimate reality is a central problem for religious philosophy. This essay sketches what is involved in mounting comparative inquiries across the plurality of models. In order to illustrate what advance would look like in such a comparative inquiry, an argument is presented to show that highly anthropomorphic models of ultimate reality are inferior to a number of competitors. This paper was delivered as a keynote address during the APA Pacific 2007 Mini-Conference on Models of God.     

Adaptation to auditory motion in the horizontal plane: Effect of prior exposure to motion on motion detectability

Thresholds for auditory motion detectability were measured in a darkened anechoic chamber while subjects were adapted to horizontally moving sound saurces of various-velocities. All stimuli were 500-Hz lowpass noises presented at a level of 55 dBA. The threshold measure employed was the minimum audible movement angle(MAMA)—that is, the minimum angle a horizontally moving sound must traverse to be just discriminable from a stationary sound. In an adaptive, two-interval forced-choice procedure, trials occurred every 2-5 sec (Experiment 1) or every 10–12 sec (Experiment 2). Intertrial time was “filled” with exposure to the adaptor—a stimulus that repeatedly traversed the subject’s front hemifield at ear level (distance: 1.7 m) at a constant velocity (?150°/secto + 150°/sec)during a run. Average MAMAs in the control condition, in which the adaptor was stationary (0°/sec), were 2.4° (Experiment 1) and 3.0° (Experiment 2). Three out of 4 subjects in each experiment showed significantly elevated MAMAs (by up to 60%), with some adaptors relative to the control condition. However, there were large intersubject differences in the shape of the MAMA versus adaptor velocity functions. This loss of sensitivity to motion that most subjects show after exposure to moving signals is probably one component underlying the auditory motion aftereffect (Grantham, 1989), in which judgmentsof the direction-afmoving sounds are biased in the direction opposite to that of a previously presented adaptor.