Intrusiveness and Persuasive Impact of Three Communication Media1

Two field experiments compared the persuasive impact of communications delivered face-to-face, by telephone, or by letter. In both studies, letters did not differ from faccto-face contacts but telephone calls were less effective. In the second experiment, personalness interacted with communication medium such that addressing subjects by name reduced the impact of face-to-face encounters, increased that of letters, and had no effect on phone calls. A third sample of subjects rated the appropriateness of name usage by salespeople, indicating a salesperson should give his own name but was inappropriately personal when calling the subject by name. The findings support the notion that varying media and name usage varies the psychological distance between communicator and recipient. At appropriate psychological distances, communicators and communications have optimum effectiveness; at too great or too little distance, they lose impact. Thus, not only is selection of proper medium important to communicators but how the medium is used can affect impact.     

Complex learning and information processing by pigeons: a critical analysis

Three models of conditional discrimination learning by pigeons are described: stimulus configuration learning, the multiple-rule model, and concept learning. A review of the literature reveals that true concept learning is not characteristic of the behavior of pigeons in matching-to-sample, oddity-from-sample, or symbolic matching studies. Instead, pigeons learn a set of sample-specific S^D rules. Transfer of the discrimination to novel stimuli, at least along the hue dimension, is predicted by a “coding hypothesis”, which holds that pigeons make a unique, but usually unobserved response, R₁, to each sample, and that the comparison stimulus chosen depends on which R₁ was emitted in the presence of the sample. Convincing evidence is found that pigeons do code sample hues, but there is little evidence that allows one to infer that the “coding event” must have behavioral properties. Parameters of the conditional discrimination paradigm are identified, and it is shown that by appropriate parametric manipulation, a variety of analogous tasks may be generated for both human and animal subjects. The tasks make possible the comparative study of complex learning, attention, memory, and information processing, with the added advantage that behavior processes may be compared systematically across tasks.     

Opponent chromatic response functions for an average observer

Average opponent chromatic response functions are presented for use in quantitative models of color perception. Theoretical transformations of photopigment input are related to opponent channel activity. Opponent chromatic activity is, in turn, used to describe a theoretical huenaming curve for an average observer.     

Evaluations of the Work of Men and Women as a Function of the Sex of the Judge and Type of Work

Forty-two male and 42 female subjects selected from a large city, a small town, or a university campus were asked to evaluate four pen and ink sketches and four quotations. Two sketches and two quotations were associated with fictitious women's names while the remainder were associated with fictitious men's names. A three-way interaction indicated that women tended to discriminate against the productions attributed to men, and men significantly discriminated against the productions of women. But all discriminations were limited to intellectual productions (quotations).     

Differential effects of visual-spatial attention on response latency and temporal-order judgment

Summary Theorists from both classical structuralism and modern attention research have claimed that attention to a sensory stimulus enhances processing speed. However, they have used different operations to measure this effect, viz., temporal-order judgment (TOJ) and reaction-time (RT) measurement. We report two experiments that compared the effect of a spatial cue on RT and TOJ. Experiment 1 demonstrated that a nonmasked, peripheral cue (the brief brightening of a box) affected both RT and TOJ. However, the former effect was significantly larger than the latter. A masked cue had a smaller, but reliable, effect on TOJ. In Experiment 2, the effects of a masked cue on RT and TOJ were compared under identical stimulus conditions. While the cue had a strong effect on RT, it left TOJ unaffected. These results suggest that a spatial cue may have dissociable effects on response processes and the processes that lead to a conscious percept. Implications for the concept of direct parameter specification and for theories of visual attention are discussed.     

Sources of auditory masking in infants: distraction effects.

Previous work has demonstrated that infants' thresholds for a pure tone are elevated by a masker more than would be predicted from their critical bandwidths. The present studies explored the nature of this additional masking. In Experiment 1, detection thresholds of 6-month-old infants and of adults for a 1-kHz tone were estimated under three conditions: in quiet, in the presence of a 4- to 10-kHz bandpass noise at 40 dB SPL, and in the presence of the same noise at 50 dB SPL. The noise was gated on at the beginning of each trial. Adult thresholds were the same in all three conditions, indicating that little or no sensory masking took place in the presence of the noise. Infant thresholds were about 10 dB higher in the presence of the noise. We term this effect distraction masking. In Experiment 2, the effect of gating the noise on at trial onset was examined. Thresholds for the same tone were estimated in quiet and in the presence of the band-pass noise at 40 dB SPL, but the noise was presented continuously during the session. Under these conditions, distraction masking was still observed for infants. These findings suggest that a masker can have nonsensory effects on infants' performance in a psychoacoustic task.     

Contextual effects on metaphor comprehension in reading

Subjects read target sentences preceded by either short or long context that induced either a metaphoric or a literal target reading. As had been found by Ortony, Schallert, Reynolds, and Antos (1978), metaphoric targets were comprehended about as quickly as literals when context was long, but more slowly than literals when context was short. The latter result may have been due to the failure of computing a conceptual relationship between short context and metaphoric target; targets unrelated to prior context took as long to comprehend as metaphoric targets. Another experiment showed that metaphorically expressed targets were read more quickly when they followed metaphorically expressed context than when they followed literal context, but literal targets were read quickest when they followed literal context. These results are discussed within a schema framework and within a “process priming” hypothesis.     

A multidimensional approach to skilled perception and performance in sport

Three experiments examined the relative importance of attributes determined largely by the efficiency of the visual/central nervous system versus cognitive domain‐specific skills, in the determination of expertise in soccer. In Experiment 1, expert and intermediate soccer players were assessed on various non‐specific abilities including: processing (simple reaction time, peripheral reaction time, visual correction time), optometric (static, dynamic and mesopic acuity), and perimetric parameters (horizontal and vertical peripheral range). In Experiment 2, domain‐specific variables were assessed including complex decision speed and accuracy, number of visual fixations, fixation duration, and fixation location in solving game problems. Stimuli were initially presented by slides (Experiment 2) and later by 16 mm film (Experiment 3). Eye movements were recorded and analysed. A stepwise discriminant analysis of both non‐specific abilities and soccer‐specific skills revealed an average squared canonical correlation=0.84, with the significant step variables all being domain‐specific skills. Copyright © 1999 John Wiley & Sons, Ltd.