A conditional approach to dispositional constructs: the local predictability of social behavior

A conditional approach to dispositions is developed in which dispositional constructs are viewed as clusters of if-then propositions. These propositions summarize contingencies between categories of conditions and categories of behavior rather than generalized response tendencies. A fundamental unit for investigating dispositions is therefore the conditional frequency of acts that are central to a given behavior category in circumscribed situations, not the overall frequency of behaviors. In an empirical application of the model, we examine how people's dispositional judgments are linked to extensive observations of targets' behavior in a range of natural social situations. We identify categories of these social situations in which targets' behavior may be best predicted from observers' dispositional judgements, focusing on the domains of aggression and withdrawal. One such category consists of subjectively demanding or stressful situations that tax people's performance competencies. As expected, children judged to be aggressive or withdrawn were variable across situations in dispositionally relevant behaviors, but they diverged into relatively predictable aggressive and withdrawn actions in situations that required the social, self-regulatory, and cognitive competencies they lacked. Implications of the conditional approach for personality assessment and person perception research are considered.     

Amiga 1000 hardware timing and reaction-time key interfacing

A method of hardware reaction timing with millisecond accuracy, using one of the Amiga’s CIA 8520 chips, is described. The registers of this chip can be set to enable cascaded timing that functions independently of the CPU and, thereby, avoids the problems of software timing in a multitasking environment. In addition, the interfacing of a pair of reaction-time keys to one of the Amiga’s game controller connectors and a program for polling this port for keypresses are described.     

When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.     

Physiological and psychological effects of acute intentional hyperventilation

Research is reviewed which suggests that hyperventilation syndrome is an underdiagnosed disorder for the presentation of many patients experiencing apparent anxiety states. In a test of this hypothesis, 21 normal individuals (9 female) underwent a 2 min period of intentional hyperventilation following a 10 min baseline phase. Hyperventilation was accompanied by increased subjective anxiety and tachycardia, and indications of peripheral vasoconstriction. Following hyperventilation, Ss experienced increased levels of state anxiety and perceived autonomic arousal, as indexed by self-report instruments. These results support the hypothesis that undiagnosed hyperventilatory phenomena may be etiologically implicated in states of pathologic anxiety.