Long-range regressions to previously read words are guided by spatial and verbal memory

To examine the nature of the information that guides eye movements to previously read text during reading (regressions), we used a relatively novel technique to request a regression to a particular target word when the eyes reached a predefined location during sentence reading. A regression was to be directed to a close or a distant target when either the first or the second line of a complex two-line sentence was read. In addition, conditions were created that pitted effects of spatial and linguistic distance against each other. Initial regressions were more accurate when the target was spatially near, and effects of spatial distance dominated effects of verbal distance. Initial regressions rarely moved the eyes onto the target, however, and subsequent "corrective" regressions that homed in on the target were subject to general linguistic processing demands, being more accurate during first-line reading than during second-line reading. The results suggest that spatial and verbal memory guide regressions in reading. Initial regressions are primarily guided by fixation-centered spatial memory, and corrective regressions are primarily guided by linguistic knowledge.     

Attending to objects: Endogenous cues can produce inhibition of return

Inhibition of Return (IOR) is effective in a wide range of experimental settings but has proven elusive under conditions of volitional (endogenous) attentional control. This result may be due to a continuing attentional bias towards the cued location. Here we ask whether IOR can be unmasked under endogenous cueing conditions when a predictive cue prevents such a bias. In Experiment 1, a central arrow directed attention endogenously to one end of a rectangular object. Attention initially radiated to an unpredicted location in the object but IOR later impaired target detection at that location. In Experiment 2, attention was directed endogenously to a dynamic object. While target detection was facilitated at a subsequent (and predicted) location of the rotating object, detection-latencies at its original location were slowed. Together the results show that it is possible to produce IOR using endogenous cues.     

Does a customer by any other name tip the same?: The effect of forms of address and customers' age on gratuities given to food servers in the United States

This study examined whether different forms of address used by food servers were related to customers' tipping behavior. Food servers addressed diners who paid with credit cards by their first names, titles plus last names, sir/ma'am, or no address. Results indicated that when food servers personalized their service by addressing their customers by name, they earned significantly higher tips than when they used less immediate forms of address, although customers' estimated age mediated these results.     

The function of regressions in reading: Backward eye movements allow rereading

Standard text reading involves frequent eye movements that go against normal reading order. The function of these “regressions” is still largely unknown. The most obvious explanation is that regressions allow for the rereading of previously fixated words. Alternatively, physically returning the eyes to a word’s location could cue the reader’s memory for that word, effectively aiding the comprehension process via location priming (the “deictic pointer hypothesis”). In Experiment 1, regression frequency was reduced when readers knew that information was no longer available for rereading. In Experiment 2, readers listened to auditorily presented text while moving their eyes across visual placeholders on the screen. Here, rereading was impossible, but deictic pointers remained available, yet the readers did not make targeted regressions in this experiment. In Experiment 3, target words in normal sentences were changed after reading. Where the eyes later regressed to these words, participants generally remained unaware of the change, and their answers to comprehension questions indicated that the new meaning of the changed word was what determined their sentence representations. These results suggest that readers use regressions to reread words and not to cue their memory for previously read words.     

Testing whether gaze cues and arrow cues produce reflexive or volitional shifts of attention

It has been suggested that two types of uninformative central cues produce reflexive orienting: gaze and arrow cues. Using the criterion that voluntary shifts of attention facilitate both response speed and perceptual accuracy, whereas reflexive shifts of attention facilitate only response speed (Prinzmetal, McCool, & Park, 2005), we tested whether these cues produce reflexive or volitional shifts of attention. A cued letter discrimination task was used with both gaze (Experiments 1A and 1B) and arrow (Experiments 2A and 2B) cues, in which participants responded to the identity of the target letter. In the response time (respond speed) tasks, participants were asked to respond as quickly as possible to the target; in the accuracy (perceptual quality) tasks, participants were asked to respond as accurately as possible. For both cue types, compatible cues were found to facilitate response speed but not perceptual accuracy, indicating that both gaze and arrow cues generate reflexive shifts in attention.     

The impact of letter detection on eye movement patterns during reading: Reconsidering lexical analysis in connected text as a function of task

A comparison was made between reading tasks performed with and without the additional requirement of detecting target letters. At issue was whether eye movement measures are affected by the additional requirement of detection. Global comparisons showed robust effects of task type with longer fixations and fewer word skippings when letter detection was required. Detailed analyses of target words, however, further showed that reading with and without letter detection yielded virtually identical effects of word class and text predictability for word-skipping rate and similar effects for different word viewing duration measures. The overall oculomotor pattern suggested that detection does not substantially shift normal reading movements in response to lexical cues and thereby indicated that detection tasks are informative about word and specifically word class processing in normal reading.     

Memory for word location during reading: Eye movements to previously read words are spatially selective but not precise

In two experiments, readers' use of spatial memory was examined by asking them to determine whether an individually shown probe word had appeared in a previously read sentence (Experiment 1) or had occupied a right or left sentence location (Experiment 2). Under these conditions, eye movements during the classification task were generally directed toward the right, irrespective of the location of the relevant target in the previously read sentence. In two additional experiments, readers' knowledge of prior sentence content was examined either without (Experiment 3) or with (Experiment 4) an explicit instruction to move the eyes to a target word in that sentence. Although regressions into the prior sentence were generally directed toward the target, they rarely reached it. In the absence of accurate spatial memories, readers reached previously read target words in two distinct steps--one that moved the eyes in the general vicinity of the target, and one that homed in on it.