When the “Charm of Three” Fades: Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion

Given the prevalence of imagery appeals in today’s marketplace, the current research studies the role of mental imagery in how consumers process and react to advertisements with different numbers of ad claims. Past research has proposed “three” as the magical number of ad claims that maximizes persuasion, with more than three ad claims increasing skepticism and reducing evaluation. In the current research, we replicate this so-called “charm of three” effect, but only when consumers do not engage in mental imagery; when they do, however, we find that the effect is moderated, in that more ad claims beyond three produces more favorable product evaluation. Additionally, we provide evidence that the moderating effect of mental imagery is driven by transportation and skepticism toward the ad claims, with mental imagery increasing transportation and decreasing skepticism when there are more than three ad claims. Our research contributes to a better understanding of the “charm of three” effect, its boundary conditions, and underlying mechanism.     

Children’s Life Satisfaction: Developmental Trajectories and Environmental and Personality Predictors

Life satisfaction is a key indicator of children’s healthy development. Although the developmental changes of life satisfaction during adolescence have been investigated, the developmental trajectories of life satisfaction and related predictors during childhood remain unclear. Thus, the current study aimed to identify the developmental trajectories of life satisfaction covering the period from middle to late childhood as well as to examine the predictive roles of environmental factors (i.e., family dysfunction and basic psychological needs satisfaction at school), personality factors (i.e., neuroticism and extraversion), and their interactions in these developmental trajectories. An accelerated longitudinal design was used with Chinese elementary school students (N?=?1069, 45.8% girls, M _age?=?9.43, SD?=?0.95) of 3 cohorts (grade 3, grade 4, and grade 5) on 4 occasions at 6-month intervals. Growth mixture modeling analyses revealed three distinct trajectories of life satisfaction: “High-Stable” (88.8%), “High-Decreasing” (6.8%), and “Low-Increasing” (4.4%). Multivariate logistic regression analyses revealed that family dysfunction and neuroticism served as risk factors for adverse developmental trajectories of life satisfaction; whereas basic psychological needs satisfaction at school served as a protective factor. Furthermore, the interaction between family dysfunction and extraversion suggested that higher levels of extraversion buffered children against the negative effect of family dysfunction on the development of life satisfaction. The identification of three heterogeneous trajectory groups of children’s life satisfaction and key personality and environmental predictors associated with the trajectories suggests that specific interventions need to be tailored to the unique characteristics of the relevant trajectory groups.

     

论西方环境伦理学对我国生态文明理论研究的影响

以"人类是否对自然承担直接道德义务"的问题为根据,可以将西方环境伦理学划分为非人类中心主义和人类中心主义两种类型。这两种类型的环境伦理学存在尖锐的分歧和激烈的争论背后却具有理论基础、价值立场的一致性。从理论基础的一致性看,它们都割裂自然观与历史观的辩证统一关系,这使得它们不去探讨一定的社会制度和生产方式下人类和自然之间的实际的物质与能量交换关系是如何断裂的,进而把生态危机的本质归结为生态价值观的危机,秉承的都是一种抽象的文化价值决定论;从价值立场的一致性看,它们不仅都是为资本主义制度和生产方式辩护的伦理学,而且漠视人民群众和发展中国家为了消除贫困追求生存的发展权与环境权,是一种以追求"生活质量为导向"的"西方中心主义"的环境伦理学。我国的生态文明理论研究开始于对西方环境伦理学的引进、评介,由此形成借鉴或认同人类中心主义或非人类中心主义两种类型的生态文明理论。随着学术界对西方环境伦理学在理论基础和价值立场上的缺陷的认识更加深入,学术界提出了环境伦理学本土化的理论主张,这也使得学术界开始运用马克思主义关于人与自然关系的理论,在吸收西方环境伦理学积极成果的基础上,建构中国形态的生态文明理论,...     

关于西田哲学中的“东洋文化”——以《善的研究》为中心

日本近代哲学家西田几多郎认为西方哲学是一种对象化的逻辑,然而实在并非独立于意识之外的认识对象,而是知情意合一的意识的统一状态,这种主客合一的直觉主义就是东洋文化的本质。西田在《善的研究》中提出了纯粹经验的概念,试图给贯穿于老庄思想、儒学以及大乘佛教根底里的东方式直觉体悟加以哲学化的阐释,并以此与以逻辑学为基础的西方文化相抗衡。同时西田从一即多这一关于实在的分化发展逻辑出发,将作为有形文化的西方哲学与作为无形文化的东方哲学理解为一个普遍逻辑的两种形态,二者的融合可以形成一个更大的世界性文化。     

上级反馈对员工行为的影响

采用2×2(反馈方式、反馈对象)两因素组间实验设计,选取303名被试考察了上级反馈对员工积极整合行为倾向、冲突行为倾向和中立行为倾向的影响,以及个人主义-集体主义倾向对这种影响的调节作用。结果表明,Singelis、Triandis等人有关个人主义、集体主义的理论框架基本适合中国被试,个体的个人主义、集体主义倾向对反馈的效果起到一定的调节作用。领导的反馈方式、反馈针对的对象对员工的行为主效应都显著,上级的表扬会增加员工的中立行为倾向,针对个人的反馈会引起较强的冲突行为倾向。     

目标拾取运动特性研究

对人体的目标拾取运动特性进行了研究,提出截止目标疋度的概念,推导目标拾取运动的时间计算方程,重新定义了难度指数,试验数据表明该计算方程对目标拾取运动能够给予较好的描述。     

Stopping rules for multi-category computerized classification testing

Computerized classification testing (CCT) aims to classify persons into one of two or more possible categories to make decisions such as mastery/non-mastery or meet most/meet all/exceed. A defining feature of CCT is its stopping criterion: the test terminates when there is enough confidence to make a decision. There is abundant research on CCT with a single cut-off, and two common stopping criteria are the sequential probability ratio test (SPRT) statistic and the generalized likelihood ratio statistic (GLR). However, there is a relative scarcity of research extending the SPRT to the multi-hypothesis case for when there is more than one cut-off. In this paper, we propose a new multi-category GLR (mGLR) statistic as well as a stochastically curtailed version of the CCT with three or more categories. A simulation study was conducted to show that the mGLR statistic outperformed the existing stopping rules by generating shorter average test length without sacrificing classification accuracy. Results also revealed that the stochastically curtailed mGLR successfully increased test efficiency in certain testing conditions.     

Using EM Algorithm for Finite Mixtures and Reformed Supplemented EM for MIRT Calibration

Psychometrika - This study revisits the parameter estimation issues in multidimensional item response theory more thoroughly and investigates some computation details that have seldom been...     

Close‐knit ties through thick and thin: Sharing social exclusion and acceptance enhances social bond

Three experiments investigated whether and why sharing experiences of social exclusion or social acceptance with others strengthens social bonds. Participants experienced either social exclusion or social acceptance alongside another co‐participant who either also experienced the same outcome, or experienced a different outcome, as them. Multilevel modeling results showed that participant dyads who shared the experience of social exclusion or social acceptance felt closer to each other than those who experienced different outcomes, and that perceived similarity mediated the effect of shared experiences on social bonds. Interestingly, participants felt closer to one another after having shared social acceptance, more so than when they have shared social exclusion. Implications of the present findings are interpreted in light of theories of social exclusion, shared experiences, and social bonding.     

Achieving Effective Remote Working During the COVID-19 Pandemic: A Work Design Perspective

Existing knowledge on remote working can be questioned in an extraordinary pandemic context. We conducted a mixed-methods investigation to explore the challenges experienced by remote workers at this time, as well as what virtual work characteristics and individual differences affect these challenges. In Study 1, from semi-structured interviews with Chinese employees working from home in the early days of the pandemic, we identified four key remote work challenges (work-home interference, ineffective communication, procrastination, and loneliness), as well as four virtual work characteristics that affected the experience of these challenges (social support, job autonomy, monitoring, and workload) and one key individual difference factor (workers’ self-discipline). In Study 2, using survey data from 522 employees working at home during the pandemic, we found that virtual work characteristics linked to worker's performance and well-being via the experienced challenges. Specifically, social support was positively correlated with lower levels of all remote working challenges; job autonomy negatively related to loneliness; workload and monitoring both linked to higher work-home interference; and workload additionally linked to lower procrastination. Self-discipline was a significant moderator of several of these relationships. We discuss the implications of our research for the pandemic and beyond.