Although considerable research has been conducted on consumer attitude towards foreign products, most of these studies focus on the attitude of products from Western developed countries. Our study intends to investigate the effects of consumers' national identification and culture sensitivity on their perceived risk of buying products from Eastern developing countries. Especially, this study advances the literature by identifying the mediation effect of consumer ethnocentrism and the moderating effect of consumer value consciousness. Taking China and India as focal emerging economies, the consumer survey (n = 308) in the United Kingdom produced the following results. First, U.K. consumers' national identification is positively related to their perceived risk of buying Eastern products through consumer ethnocentrism, whereas their cultural sensitivity has a negative relationship. Second, the effect of consumer ethnocentrism on the perceived risk of buying Eastern products is moderated by consumer value consciousness. Third, value consciousness also attenuates the indirect relationships between national identification or cultural sensitivity and perceived risk via consumer ethnocentrism. 相似文献
Although spelling skill progress has typically been studied within the context of students' responses to written story starters (Deno, Marsten, & Mirkin, 1982; Fuchs & Fuchs, 2011; Hosp, Hosp, & Howell, 2007; Shinn & Shinn, 2002), there has been little research conducted within a curriculum-based measurement framework that has studied spelling progress monitoring on a weekly basis throughout an entire school year. The authors evaluated spelling progress using word triads, defined as a group of 3 words (with the same number of letters) that have a similar phonetic or morphological structure. Successful spelling of word triads as the unit of analysis has the potential to be more useful diagnostically to teachers than successful spelling of single words as the unit of analysis. An alternating series of three 15-word spelling tests were administered weekly to 10 third- and fourth-grade classrooms in the same school district throughout the school year for 8 rounds (1 round = 3 weeks of different but phonetically and/or morphologically similar word lists). Results indicate steady progress throughout the school year in the correct spelling of word triads (despite teacher reporting of no explicit spelling instruction in classrooms using in the words employed in the study). Correlations between the number of correctly spelled word triads with standard scores from a group-administered communication arts test were significant and comparable to alternate spelling test scoring methods. The authors conclude with limitations of the study and implications for practitioners. 相似文献
The orienting of attention has been found to be influenced by the previous cueing status in a spatial-cueing paradigm. The explanation for this sequence effect remains uncertain. This study separated the involuntary and the voluntary components of arrow cueing by manipulating the predicted target locations. For example, a left arrow cue may have indicated that the target was more likely to appear at the up location. Therefore, three trial types were repeated or switched between trials: cued (targets appeared along the direction of the arrows), predicted (targets appeared at the locations predicted by the arrows), and unrelated (targets appeared at the other two locations, neither cued nor predicted). RTs of cued trials were found to be significantly facilitated after a previous cued trial; however, the same effect was not observed for predicted trials. The results suggest that significant sequence effects are induced only in the involuntary component of arrow cueing. The findings support the feature-integration hypothesis for the sequence effect of symbolic cueing.