Assertive Ads for Want or Should? It Depends on Consumers’ Power

Advertisements using assertive language are commonly seen in marketing communications, yet assertive language has often been shown to be ineffective in communication and even decrease compliance. Recent research began to examine factors that influence the effectiveness of assertive advertising messages, but little research has studied the potential moderating role of consumer‐related factors. The current research fills this gap by investigating the moderating role of consumers’ power. Across five studies, the authors find that for high‐power consumers, assertive ads are effective in promoting want products but ineffective in promoting should products. For low‐power consumers, however, assertive ads are effective in promoting should products but ineffective in promoting want products. Moreover, the authors show that this pattern of results is driven (mediated) by consumers’ perception of the fit between the advertising message and the advertised product. Theoretical and practical implications of the findings are discussed.     

Solutions to the problems of incremental validity testing in relationship science

Incremental validity testing (i.e., testing whether a focal predictor is associated with an outcome above and beyond a covariate) is common (e.g., 57% of Personal Relationships articles in 2017), yet it is fraught with conceptual and statistical problems. First, researchers often use it to overemphasize the novelty or counterintuitiveness of findings, which hinders cumulative understanding. Second, incremental validity testing requires that the focal predictor and the covariate represent separate constructs; researchers risk committing the “jangle fallacy” without such evidence. Third, the most common approach to incremental validity testing (i.e., standard multiple regression, 88% of articles) inflates Type I error and can produce invalid conclusions. This article also discusses the relevance of these issues to dyadic/longitudinal designs and offers concrete solutions.     

The role of epistemic and social characteristics in children’s selective trust: Three meta‐analyses

Over the last 15 years, researchers have been increasingly interested in understanding the nature and development of children’s selective trust. Three meta‐analyses were conducted on a total of 51 unique studies (88 experiments) to provide a quantitative overview of 3‐ to 6‐year‐old children’s selective trust in an informant based on the informant’s epistemic or social characteristics, and to examine the relation between age and children’s selective trust decisions. The first and second meta‐analyses found that children displayed medium‐to‐large pooled effects in favor of trusting the informant who was knowledgeable or the informant with positive social characteristics. Moderator analyses revealed that 4‐year‐olds were more likely to endorse knowledgeable informants than 3‐year‐olds. The third meta‐analysis examined cases where two informants simultaneously differed in their epistemic and social characteristics. The results revealed that 3‐year‐old children did not selectively endorse informants who were more knowledgeable but had negative social characteristics over informants who were less knowledgeable but had positive social characteristics. However, 4‐ to 6‐year‐olds consistently prioritized epistemic cues over social characteristics when deciding who to trust. Together, these meta‐analyses suggest that epistemic and social characteristics are both valuable to children when they evaluate the reliability of informants. Moreover, with age, children place greater value on epistemic characteristics when deciding whether to endorse an informant’s testimony. Implications for the development of epistemic trust and the design of studies of children’s selective trust are discussed.     

On Chinese receptions and translations of Heidegger’s Dasein

Continental Philosophy Review - The essay examines three major Chinese translations of Heidegger’s Dasein as cizai (此在), yuanzai (緣在) and qinzai...     

互联网企业玩兴氛围对创新行为的跨层次作用机制

互联网企业通过营造快乐愉悦的玩兴氛围, 推动员工持续创新, 以期组织目标的实现。然而, 现有玩兴氛围与员工创新行为关系的研究以理论分析为主, 缺乏实证研究, 进展相对缓慢。在回顾组织管理领域玩兴研究成果的基础上, 开展三个方面的研究：研究一基于组织氛围理论和玩兴活动特征, 开发中国情境下互联网企业的团队玩兴氛围量表。研究二立足于团队层次, 依据资源保存理论重点探讨了玩兴氛围对员工创新行为的跨层次作用机制。研究三从创造力成分模型出发, 引入个体思维方式和多重认同, 探讨激发员工创新行为的边界条件。研究结果发展了中国互联网企业团队玩兴氛围的概念, 促进了玩兴氛围理论的发展, 为互联网类企业营造玩兴氛围以激发创新行为提供理论支持和实践启示。     

内隐觉察的行为和神经活动特征

变化盲视是指在某些条件下人们往往觉察不到视觉场景中实质性的改变。最近研究表明,变化盲视发生时个体虽然不能有意识地报告变化,但却能无意识地对变化刺激进行加工和反应,也就是产生了内隐觉察。内隐觉察能够引导注意、影响反应速度。与觉察和无觉察相比,内隐觉察的眼动模式具有鲜明的特征。与无变化试次相比,盲视试次可以观察到显著的脑电活动变化以及不同的脑区激活。内隐觉察的研究虽然取得了丰富的成果,但也还存在着一些需要明确和解决的问题,如左侧前额叶在内隐觉察中的作用,以及如何将没有视觉干扰的范式应用到变化觉察的神经活动测量中等。     

论霍耐特对卢卡奇物化理论的批判性重建

从卢卡奇对物化概念的分析开始,关于物化理论的研究在现代哲学界就从未停止。霍耐特立足于社会批判与社会发展之间落差的思考,以其独特的理论视角,将物化生发的判准向内翻转,以“原初承认”作为理论支点,拓展了卢卡奇的物化批判视域。霍耐特试图在社会生活层面及生存结构中寻求社会病态的可能成因,提供一种在当代社会推进物化批判的独特路径,在发展社会批判理论以及建立社会批判范畴新形式上作出独特贡献。     

Effect of Acute Psychological Stress on Motion-in-Depth Perception: An Event-Related Potential Study

The present study explored the intrinsic event-related potential (ERP) features of the effects of acute psychological stress on the processing of motion-in-depth perception using a dual-task paradigm. After a mental arithmetic task was used to induce acute psychological stress, a collision task was used to evaluate motion-in-depth perception. The error value and average amplitude of late slow waves (SW) were significantly larger for the earlier colliding spheres’ than for the later colliding spheres. The P1 peak latency in the left occipital region was significantly shorter than that of the right occipital region in the motion-in-depth perception task. Compared to the control condition, the estimated value of residual time-to-collision and error value were significantly reduced, and the N1 peak amplitude and the SW averaged amplitude were significantly increased in the stress condition. Longer motion-in-depth time improved discrimination accuracy and decreased the investment of cognitive resources. Acute psychological stress increased behavioral performance and enhanced attention resources on the motion-in-depth perception task together with greater investment of cognitive resources.     

Flexible parafoveal encoding of character order supports word predictability effects in Chinese reading: Evidence from eye movements

Several eye-movement studies have revealed flexibility in the parafoveal processing of character-order information in Chinese reading. In particular, studies show that processing a two-character word in a sentence benefits more from parafoveal preview of a nonword created by transposing rather than replacing its two characters. One issue that has not been investigated is whether the contextual predictability of the target word influences this processing of character order information. However, such a finding would provide novel evidence for an early influence of context on lexical processing in Chinese reading. Accordingly, we investigated this issue in an eye-movement experiment using the boundary paradigm and sentences containing two-character target words with high or low contextual predictability. Prior to the reader’s gaze crossing an invisible boundary, each target word was shown normally (i.e. a valid preview) or with its two characters either transposed or replaced by unrelated characters to create invalid nonword previews. These invalid previews reverted to the target word once the reader’s gaze crossed the invisible boundary. The results showed larger preview benefits (i.e. a decrease in fixation times) for target words following transposed-character than substituted-character previews, revealing a transposed-character effect similar to that in previous research. In addition, a word predictability effect (shorter fixation times for words with high than low predictability) was observed following both valid and transposed-character previews, but not substituted-character previews. The findings therefore reveal that context can influence an early stage of lexical processing in Chinese reading during which character order is processed flexibly.

     

Delayed-onset sensitization emerges after dishabituation in developing Aplysia.

A recent study of the development of nonassociative learning in the siphon withdrawal reflex of Aplysia showed that dishabituation (facilitation of an habituated response) and sensitization (facilitation of a nonhabituated response) emerge according to different developmental timetables: dishabituation precedes sensitization by approximately 60 days (Rankin & Carew, 1988). Both forms of facilitation of the reflex were observed within 90 s of an electrical shock to the tail. However, more recent work by Marcus and colleagues (1988) in adult animals revealed that sensitization can have a delayed onset of 20-30 min after a strong tail shock. Since the developmental study of Rankin and Carew (1988) only tested the reflex for 10 min after tail shock, it is possible that sensitization was in fact present at earlier developmental stages, but was undetected. To examine this question, in the present study we utilized a longer (40-50 min) post-shock observation period to determine whether delayed-onset sensitization is exhibited in juvenile Aplysia, and if so, when it is expressed during development. In our first experiment, we found that Early Stage 12 juveniles (80-95 days after metamorphosis) showed significant delayed-onset sensitization 30-50 min after a strong tail shock. In a second experiment, we found that delayed-onset sensitization was absent in Stage 11 animals (20-70 days after metamorphosis). Thus delayed-onset sensitization emerges in Early Stage 12. The fact that the birthdate of delayed-onset sensitization is at least 30 days after that of dishabituation (Rankin & Carew, 1987, 1988) supports the hypothesis that these two forms of nonassociative learning may have at least partly different underlying mechanisms.