Complaint or recommendation? The impact of customers' state and trait goal orientations on customer engagement behaviors

The importance of customer engagement behaviors (CEBs) has been widely acknowledged in marketing. CEB encompasses an interactive relationship with the engaged object. A customer's personality characteristics play an important role in the interactive process. So it is necessary to examine how customer's personality characteristics influence customer engagement behaviors. However, there has been relatively less empirical research examining the impact of a customer's personality characteristics on CEBs. Customer goal orientation (promotion orientation vs. prevention orientation) is one such important personality characteristic. This research examined how customer goal orientation influenced CEBs. We used a priming technique to examine the relationships between the customer's state goal orientation and the customer's recommendations and complaints in study 1. The results showed that customers with state promotion‐focused goal orientations initiated more recommendations than the customers with state prevention‐focused goal orientations. For complaints, the difference between these two groups was not significant. Study 2 investigated the impact of trait goal orientation on the customer's recommendations and complaints. The results showed that the trait promotion‐focused goal orientation customers were more likely to initiate both recommendations and complaints behaviors than the trait prevention‐focused goal orientation customers. The findings of the research demonstrate that customer goal orientation is an important influence on positive and negative CEBs, and state and trait goal orientations have different impacts on CEBs. This research helps companies aiming to improve their customers' CEBs by suggesting which type of customers (in terms of goal orientation) are more likely to engage. Copyright © 2016 John Wiley & Sons, Ltd.     

五因素取向人格测验的发展与比较

五因素取向人格测验是目前评价个体人格特质时被广泛应用的一大类重要人格测验工具。该类测验数量众多, 长度各异, 形式多样。根据其题目呈现的特点, 可将现有的30余种五因素取向人格测验分为自陈式、核检表式、非言语式三类。在不同研究和实践情境下, 各个五因素取向人格测验具有各自独特的优劣势, 信效度的变化都不同。在实际应用中, 应根据不同研究需求区别使用, 并注意测量目的、施测次数、测验长度、被试特点、文化差异性等对测验结果的影响。当前, 五因素取向人格测验的开发正向着简明、全面、跨文化方向发展。     

初中生友谊特征与攻击行为的关系研究

本研究运用社会测量提名法、友谊质量问卷、社会行为同伴提名法考察了586名初一至初三儿童的友谊特征与攻击行为的关系。研究表明,在男女初中生中,不论外部攻击还是关系攻击,一对友伴表现出的攻击行为越多,其同伴接纳程度越低。结果表明,同伴群体可能支持符合性别规范的攻击行为,反对不符合性别规范的攻击行为。友谊受欢迎程度这一外部指标比友谊质量等内部指标对攻击行为的预测更为稳定和可靠。     

汉字结构对汉字识别加工的影响

考察了在不同字烦、笔画条件下个体对不同结构汉字汉字识别时其基本加工单元是否具有差别。结果发现,(1)在各种汉字结构的条件下,均出现了显著的笔画数效应,可能说明汉字结构对汉字识别的基本加工单元没有影响。(2)当汉字为包围结构时没有出现字频效应(3)汉字结构对低频字的识别有影响,对高频字的识别没有影响;对少笔画字的识别有影响,对多笔画字的识别没有影响(4)在实验出现了结构方式效应。     

公司形象和产品属性超越的协同效应：基于刻板印象内容模型

由于消费者和品牌之间的关系与人际关系存在许多相似之处, 反映人际感知的刻板印象内容模型为品牌感知研究提供了全新的视角。然而, 以往研究多关注品牌感知两大维度--“感知能力”和“感知温情”二者之间的作用关系, 鲜有研究同时基于公司层面和产品层面考察品牌感知不同维度的前因变量及其交互作用机理。鉴于此, 本文实验1考察了公司形象/产品属性超越的不同维度与“感知能力”和“感知温情”的对应关系, 在此基础上进一步发现公司形象和产品属性超越对购买意愿的协同效应。具体而言, 当公司形象为能力型时, 产品享乐性(相对于功能性)属性超越下消费者的购买意愿更高; 当公司形象为诚信型时, 产品功能性(相对于享乐性)属性超越下消费者的购买意愿更高。而且, 品牌赞赏感在上述协同效应中发挥中介作用。实验2探究感知风险调节公司形象和产品属性超越对购买意愿的协同影响。文章最后讨论了本文的理论贡献, 对企业如何实现公司形象策略和产品属性策略的协同促进等方面的营销启示, 以及未来研究方向。     

什么是幸福

"幸福"是一种生活状态,一种人们对生活经验的主观感受,当然也是一种生活价值的评价.人们对幸福的感受与人们时幸福的追求和心理欲望是相辅相成的.从社会或人际的角度看,幸福是一种可以观察、可以评价的生活状态.创造幸福的过程是痛苦的,但同时享受创造过程本身就是一种幸福体验,要学会创造幸福,学会享受幸福,这种享受不是独享而需要分享.分享有两个好处,就个人来说,与人分享不仅更安全,也更有幸福感.就社会的角度来说,幸福的分享程度越广泛,说明这个社会越公平,秩序越好.国家和社会的发展目标要与公民的幸福目的一致.     

High psychopathic trait females exhibit reduced startle potentiation and increased p3 amplitude

While there has been steady progress in identifying psychophysiological traits associated with psychopathy, most of the existing research has been carried out using incarcerated male participants, and data that include females are particularly rare. This study examined both affective startle blink modulation and P3 amplitude in a sample of female undergraduates grouped by scores on the Psychopathic Personality Inventory-Revised (PPI-R). Those scoring high for psychopathic traits lacked startle blink potentiation and demonstrated larger P3 amplitudes during auditory and visual oddball tasks. These data support the generalizability of deficient startle potentiation to non-incarcerated females with psychopathic traits, and add to a growing body of literature suggesting that psychopathic traits are associated with distinctive information-processing characteristics as indexed by P3 amplitude.     

互动式心理训练提高大学生心理素质水平的实验研究

采用互动式心理训练方法对学生进行心理素质训练,实验结果显示:实验组在多个心理指标上都有显著的变化。因此,得出结论:互动式心理训练的方法对提高大学生心理素质水平有效。不仅可以促进大学生的人格向积极方向发展,而且可以缓解和改善其消极情绪。     

汉语形声字声旁家族大小对整字发音的影响

拼音文字阅读中的“家族效应”是语音通达研究的一个重要角度,然而,汉字语音通达的家族效应研究却未见报道。本文运用快速命名的实验范式,对汉字形声字声旁家族大小对整字语音通达的影响进行了研究。结果发现汉字阅读中也存在家族效应,但是与拼音文字正好相反,声旁家族越大,反应时越长,在不规则汉字阅读中表现更为明显,显示了汉语语音通达有别于拼音文字的特殊性。另外,作者在研究基础上提出了一个汉字形声字阅读的模型,以期更深入地揭示汉字形声字阅读的认知机制     

Examining Racial Identity and Masculinity as Correlates of Self‐Esteem and Psychological Distress in Black Men

Data presented for 124 young adult Black men indicate that self‐esteem was positively related to participants' Internalization racial identity attitudes, and negatively related to conformity to traditional masculine norms in the dominant culture in the United States. Psychological distress was positively related to Pre‐Encounter and Immersion‐Emersion racial identity attitudes (J. E. Helms, 1995) and to conformity to masculine norms. Los datos se presentan para 124 jovenes adultos Negros, que indican que el autoestima fue relacionado positivamente a la Interiorización actitudes de la identidad racial, y negativamente relacionado a la conformidad a normas masculinas tradicionales en la cultura dominante en los Estados Unidos. La angustia psicológica fue relacionada positivamente al Pre‐Encounter y el Immersion‐Emersion actitudes de la identidad racial (J. E. Helms, 1995), y a la conformidad a las normas masculinas.