Neural correlates of sensory‐enabling presentation: An fMRI study of image zooming and rotation video effects on online apparel shopping

For experience products, such as apparel, sensory‐enabling presentations that provide a sense of tactile experience have been suggested as an effective strategy to reduce perceived risk and increase the likelihood of a pleasurable shopping experience. Using functional Magnetic Resonance Imaging (fMRI), we investigated whether sensory‐enabling presentations, specifically, image zooming and rotation videos, would evoke different cognitive and affective brain functions during product evaluation and purchase decision processes. The results suggested that whereas image zooming may evoke more visual perception in the product evaluation process, the rotation view evokes more mental imagery, pleasure, and reward anticipation during the purchase decision process. Copyright © 2014 John Wiley & Sons, Ltd.     

马克思的社会形态思想再探——基于《政治经济学批判〈序言〉》中社会经济形态演进论述的分析

作为历史唯物主义的重要内容,社会形态思想是对社会历史的形成、发展及其运动的内在规律的深刻揭示和整体阐发,正确把握社会形态思想中的社会历史分期和演进的规律具有十分重要的意义。本文通过对学界关于《政治经济学批判〈序言〉》中社会经济形态演进论述的理解所形成的“三形态说”和“五形态说”争论的梳理和辨析,进一步探讨马克思的社会形态思想,认为马克思在《政治经济学批判〈序言〉》中的相关论述既指出了社会形态演进的基础和发展方向,又隐含着一定社会历史中人的发展状态的内容,同时内蕴分析社会形态的基本原则。     

When the “Charm of Three” Fades: Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion

Given the prevalence of imagery appeals in today’s marketplace, the current research studies the role of mental imagery in how consumers process and react to advertisements with different numbers of ad claims. Past research has proposed “three” as the magical number of ad claims that maximizes persuasion, with more than three ad claims increasing skepticism and reducing evaluation. In the current research, we replicate this so-called “charm of three” effect, but only when consumers do not engage in mental imagery; when they do, however, we find that the effect is moderated, in that more ad claims beyond three produces more favorable product evaluation. Additionally, we provide evidence that the moderating effect of mental imagery is driven by transportation and skepticism toward the ad claims, with mental imagery increasing transportation and decreasing skepticism when there are more than three ad claims. Our research contributes to a better understanding of the “charm of three” effect, its boundary conditions, and underlying mechanism.     

Parental Psychological Control and Adolescents’ Problematic Mobile Phone Use: The Serial Mediation of Basic Psychological Need Experiences and Negative Affect

Journal of Child and Family Studies - Drawing on self-determination theory and problem-behavior theory, we tested the relation between parental psychological control and adolescents’...     

基于作答时间数据的改变点分析在检测加速作答中的探索——已知和未知项目参数

相对于传统的离散作答数据, 作答时间作为连续数据, 可以提供更多信息。改变点分析(change point analysis)技术在心理和教育领域是一个比较新的技术。本文一方面对改变点分析在心理测量领域的应用进行了一个综合的总结和分析; 另一方面, 将基于作答数据的两种改变点分析统计量推广到作答时间数据, 将改变点分析技术应用到测验异常作答模式：加速作答speededness的检测上。采用两种检验方法：似然比检验和Wald检验, 分别在已知和未知项目参数的条件下, 实现异常作答模式的检测。结果表明, 所采用的方法对于加速作答行为的检测具有很高的检验力, 同时能够很好的控制I类错误率。实证数据分析进一步表明本文中所使用的方法具有应用价值。     

The Development and Validation of a Family Wellbeing Index for Hong Kong Chinese Families

Journal of Child and Family Studies - Family wellbeing is studied worldwide. However, there is a dearth of studies on the wellbeing of families in Chinese societies such as Hong Kong, nor is there...     

首词素位置概率信息未参与汉语阅读的词切分：基于副中央凹加工的证据

本研究采用边界范式,考察汉语阅读中读者是否在副中央凹处利用首词素的位置概率信息进行词切分和词识别。采用2（首词素位置概率：高、低）×２（预视类型：相同预视、假字预视）的被试内实验设计,以双字词为目标词,记录大学生阅读句子时的眼动轨迹。结果发现,在跳读率和第一遍阅读的眼动指标中,被试在高、低首词素位置概率条件中获得的预视效益量无显著差异。该结果表明,读者并未在副中央凹处加工首词素的位置概率信息。结合前期研究推断,首词素位置概率信息没有作用于汉语阅读的词切分和词识别。     

Examining Family Living Arrangements,Economic Development,Education Expenditure and Children’s Weight from the Welfare Mix in China

Applied Research in Quality of Life - There is increased social concern regarding children’s weight in China, but there is a relative lack of research concerning its social determinants....     

父母差别对待与青少年问题行为的关系：一个有调节的中介模型

通过问卷调查的方式,采用同胞不同经历问卷、关系网络问卷和问题行为量表对开封市1179名初高中学生进行研究。研究结果显示：（1）父母差别对待与外/内化问题行为呈显著正相关;同胞关系与外/内化问题行为呈显著负相关;父母差别对待和同胞关系呈显著负相关。（2）同胞关系在父母差别对待与外/内化问题行为之间起部分中介作用。（3）“父母差别对待→同胞关系→外/内化问题行为”这一中介路径的前半段受出生顺序调节;与年幼个体相比,父母差别对待对年长个体的同胞关系影响更大。出生顺序会调节父母差别对待对同胞关系的影响,提示二胎家庭要更关注年长个体的变化。