Gender differences in German consumer decision‐making styles

Males and females want different products and they are likely to have different ways of thinking about obtaining these. This study furthers an understanding of how gender affects consumers' approaches to decision making. The research used Sproles and Kendall's (1986) consumer styles inventory (CSI) on a sample of 358 German males and females. Although all seven German decision‐making characteristics found in a previous German study could be confirmed for females, only four could be confirmed for males, raising the question of whether the CSI is equally valid for both genders. Tentative support was found for five new male factors, namely satisfying, enjoyment‐variety seeking, fashion‐sale seeking, time restricted and economy seeking. The results imply that the CSI has construct validity for females, but appears to be less valid for males. Copyright © 2004 Henry Stewart Publications.     

Induced Cross-Modal Synaesthetic Experience Without Abnormal Neuronal Connections

ABSTRACT— Are the kinds of abnormal cross-modal interactions seen in synaesthesia or following brain damage due to hyperconnectivity between or within brain areas, or are they a result of lack of inhibition? This question is highly contested. Here we show that posthypnotic suggestion induces abnormal cross-modal experience similar to that observed in congenital grapheme-color synaesthesia. Given the short time frame of the experiment, it is unlikely that new cortical connections were established, so we conclude that synaesthesia can result from disinhibition between brain areas.     

Changing your mind

When individuals detect an inconsistency in a set of propositions, they tend to change their minds about at least one proposition to resolve the inconsistency. The orthodox view from William James (1907) onward has been that a rational change should be minimal. We propose an alternative hypothesis according to which individuals seek to resolve inconsistencies by explaining their origins. We report four experiments corroborating the explanatory hypothesis. Experiment 1 showed that participants’ explanations revised general conditional claims rather than specific categorical propositions. Experiment 2 showed that, when explanations did revise the categorical proposition, participants also tended to deny the consequences of a second generalization. Experiment 3 showed that this tendency persists when participants previously affirmed these consequences explicitly. Experiment 4 showed that, when participants could easily explain an inconsistency by revising a generalization, they were more likely to accept the consequences of a second generalization. All four results contravene minimalism but support the explanatory hypothesis.     

Near space functioning of the human angular and supramarginal gyri

The posterior parietal cortex (PPC) has been associated with the encoding of events in peripersonal space, but little is known about the precise segregation of parietal areas involved specifically in ‘near‐space’ visuospatial processing. This study applied transcranial magnetic stimulation (TMS) to two parietal areas: the right angular gyrus (ANG) and the right supramarginal gyrus (SMG) in addition to a control site, cortical visual area V5, while subjects performed symmetry judgements on lines presented simultaneously in the left and right visual fields. Eight subjects performed the task with the stimuli presented either in peripersonal or extra personal space. As expected, TMS over the right ANG caused subjects to report lines as being longer ipsilateral to the stimulation site, but only in near space. TMS of the right SMG, however, induced a bias shift in both near and far space, but the change only reached significance in near space. Our findings suggest that, consistent with its role in somatosensory functions, the SMG, like the ANG, is specialised for near space.     

College Atmosphere and Eating Disorders

The authors investigated whether different campus environment factors were related to eating disorder symptomatology at two distinctly different colleges. The first campus was conservative, placing an emphasis on appearance and dress, whereas the second campus was liberal, placing an emphasis on political activism and intellectual talent. As hypothesized, the two schools did not differ in regard to overall levels of eating disorders, yet different factors were associated with eating disorder symptomatology at each school. Implications for eating disorder interventions on college campuses are discussed.     

A respectable job: Factors which influence young Asians' choice of career

To find out why some college or university courses are particularly attractive to ethnic-minority school-leavers, school pupils and first-year students of South Asian (n=158) and UK origin (n = 158) completed a questionnaire relating to occupational choice. The social position attainable from a 'respected' profession and the ability to work with others who share similar beliefs were found to be of greater importance to subjects from an Asian background than to those of UK origin, who placed greater emphasis on personal growth and autonomy. There was no evidence that the Asian young people were consciously choosing careers with the aim of avoiding discrimination.     

Handling from weaning to adulthood does not prevent hyperdefensiveness induced by septal, medial accumbens, or medial hypothalamic lesions

Weanling male hooded rats were handled or not handled for 10 min each day, 5 days/week, for 6 weeks. At the end of this time all animals received one of the following: a septal lesion, a medial accumbens lesion, a medial hypothalamic lesion, or a sham lesion. The animals were tested for defensiveness toward the experimenter on Days 3, 7, and 14 postoperatively. All behavioral testing was done blind. Each of the three lesions increased defensiveness toward the experimenter. However, with each lesion, there was no difference in the defensiveness scores of preoperatively handled and nonhandled animals at any of the postoperative test sessions while those of animals with medial hypothalamic lesions did not. These results are consistent with observations that hyperdefensiveness occurs in human subjects following tumors in each of these brain areas in spite of their familiarity with the situation in which they are observed. They contrast with observations that mouse killing induced by septal lesions is readily prevented by preoperative exposure to a mouse.