Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans. The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6-months, 3-months, 1-month, and 1-week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.     

跨期选择的变易程度正向预测中华文化圈国民的自评扛疫成效：亚非欧美大洋洲18国跨国研究

跨期选择是对不同时间点的得失的权衡与选择。伊索寓言《蚂蚁和蚱蜢》假借群居型昆虫的跨期选择偏爱暗喻投资未来的慢策略比只顾眼前的快策略更利于生存。用跨期选择领域通用的语言解读这一寓言便是：选择大而迟选项的蚂蚁比选择小而早选项的蚱蜢更可能扛过严冬而生存下来。为了探索何种跨期选择策略更有助于我们扛过疫情,本研究调查了亚非欧美大洋洲这5大洲18个国家共计26355名受测者对混合得失双结果的跨期选择偏爱,测量了人们平时和疫时跨期选择偏爱的变易程度(2类变易的程度指标),以及人们自评的扛疫成效。跨文化比较结果的主要发现是：不同通货的选择变易程度(指标1)和不同时期的选择变易程度(指标2)能联合预测中国/新加坡文化圈国民的自评扛疫成效;不同时期的选择变易程度(指标2)也可以单独预测印度/马来西亚/菲律宾/尼日利亚文化圈国民的自评扛疫成效;这2类选择偏爱变易的程度指标不能预测其他文化圈国民的自评扛疫成效(或者预测方向和假设相反)。基于易经“穷则变,变则通”的要旨和跨国比较的发现,我们认为：面临历史危机时善于变通的特长抑或成就了中华民族特有的竞争优势;在应对危机时,与中国文化距离越相近的国家或民族抑或也能...     

依恋对象回应方式对不同依恋类型幼儿支持提供预期修正的影响

依恋对象的敏感性回应是儿童安全依恋发展的重要前因。研究采用改编版依恋预期范式考察实时互动情境中依恋对象确定性和概率性回应对幼儿支持提供预期及预期修正的影响。结果发现：相对不安全型依恋幼儿,初始预期中安全型幼儿更多预期依恋对象会向依恋者提供支持;幼儿能够基于依恋对象的确定性和概率性回应一致地修正对该对象是否提供支持的预期。同时,低水平回应对幼儿预期修正的影响高于高水平回应。研究表明5岁左右幼儿能够基于实时互动中依恋对象的回应信息修正其对该依恋对象的预期,这对理解幼儿依恋表征的发展具有重要启示。     

Guidance in a New Ancient Land

The Republic of China is developing its guidance programs energetically and rapidly. The Chinese Guidance Association, a young but vigorous professional association, is devoted to research and development of China's student and industrial personnel programs. This APGA sister association has taken long strides ahead in the past eight years through organization of experimental school and college guidance programs, counselor education, development of tests, and distribution of vocational information materials. It has an ambitious and promising “five-year development plan” blocked out for the period 1966–71.     

不同智商儿童和唐氏综合症儿童的关联性负变(CNV)

比较不同智商正常儿童和唐氏综合症(Down’s Syndrome)儿童的关联性负变(Contingent Negative Variation CNV)。结果是:智力缺陷儿童的CNV幅度明显下降甚至缺失。智力较高儿童CNV较大,CNV的晚成分与智商,尤其是言语智商密切相关,智商和言语智商越高,晚成分幅度越大。似乎晚成分更能反映人的语言方面的能力。早成分则与语言、操作以及全量表智商都无明显关系。     

单眼视剥夺2小时对雏鸡记忆保持的影响

以2日龄雏鸡为研究对象,采用一次性被动回避学习模型,以不透明胶纸封贴一侧眼的方法,研究2日龄雏鸡单侧眼视剥夺2小时后对视觉学习记忆的影响,并与双眼学习条件下的记忆情况进行比较;试图探讨雏鸡在视觉信息加工过程中左、右半球的作用。实验结果表明：剥夺一侧眼（无论左或右）2小时后对雏鸡的短时记忆无影响,明显干扰雏鸡的中期和长时记忆,特别是剥夺左眼干扰更明显。     

四卡问题的内容促进效应的实验研究

本研究设计了２种抽象材料和４种具体材料的四卡问题,对４３６名大学生进行测试,以考察被试解决四卡问题时所采用的思维方式并检验命题内容对推理的影响。结果表明,四卡问题十分困难,具体内容的四卡问题并不能产生促进效应,大学生的推理表现出“匹配偏向”的特点。     

先秦时期管理心理思想研究

本文首次对我国先秦时期丰富的管理心理思想予以概论,涉及的方面有人性假设、管理策略、管理者的人格等。同时兼与西方现代有关管理心理思想进行比较。     

汉字内隐记忆的实验研究（Ⅱ）：任务分离和反应倾向

在实验Ｉ的基础上,操纵学习时的呈现时间（２５０ｍｓ,５００ｍｓ,７５０ｍｓ）和注意变量（目标和非目标字）,运用任务分离方法及间接证明逻辑,比较了再认测验和整字偏好测验在不同条件下的辨别力（Ａ′）和反应倾向（Ｂ″）。结果：（１）双向功能分离的出现表明再认测验和偏好测验存在本质差异。根据“过程纯净”假设,可以推证内隐记忆存在于偏好测验中。此时,匹配比较法的标准未满足。（２）偏好测验中,５００ｍｓ呈现目标字时,有显著正向启动效应：７５０ｍｓ呈现非目标字时,有显著负向启动效应。（３）内隐记忆和外显记忆发生时,都具有稳定的心理状态。但是前者的报告标准较松宽,而后者的较严格。     

年龄、作业难度和训练对成人记忆的影响

采用“联想学习”、“图象自由回忆”和“附加联想”三项目,对９０例成人（分为青年、老年和老老年组各３０例）进行记忆测查和训练,目的为探讨年龄,作业难度和训练对记忆的影响。结果表明：青年组记忆成绩明显高于老年和老老年组,后两组无显著差异;无关联想的年龄差异大于有关联想,作业难度扩大了年龄差异;各年龄组训练后记忆得到明显改善,并且训练扩大了年龄和作业易难的差异。由此可见,记忆受年龄、作业难度和训练三因素的相互作用,也再次证实了老年认知功能具有一定的可塑性。