Modeling Customer Loyalty from an Integrative Perspective of Self-Determination Theory and Expectation–Confirmation Theory

Purpose  This research conceptualizes and tests an integrative model of customer loyalty by linking two important theories: expectation–confirmation theory and self-determination theory. Design/Methodology/Approach  The model is examined using data obtained from 207 part-time students who have encountered the service of a skincare and beauty salon in Taiwan. These students work as full-time professionals in a variety of industries during the daytime and are financially independent for their daily consumption. Findings  The empirical results of this study indicate that loyalty is positively influenced by both intrinsic regulation and identified regulation, while introjected regulation and external regulation are insignificantly related to loyalty. Affected positively by service expectation and service confirmation, satisfaction has positive influences on all four dimensions of self-determined motivation—namely, intrinsic regulation, identified regulation, introjected regulation, and external regulation. Implications  The findings of this study show that the proposed model helps to learn about loyalty formation and its mediating mechanism in service contexts. Intrinsic regulation and identified regulation may be applied as two potential checkpoints for management to learn the actual status of customer loyalty based on a constant service quality offered by the service provider. Originality/Value  This study is one of the earliest to integrate expectation–confirmation theory and self-determination theory to explore loyalty. Besides, this study transplants the traditional application of self-determination theory from educational service to commercial service in general so that efficient strategies can be made for boosting loyalty.     

利多卡因凝胶在手术室麻醉诱导后留置尿管中的应用

分析手术室麻醉诱导后留置尿管产生尿路疼痛等不良反应的原因,探讨利多卡因凝胶在克服上述反应方面的作用及其他预防措施。采用方便取样将70例留置尿管的患者分为试验组和对照组,麻醉诱导后试验组在尿管上涂抹利多卡因凝胶（0．5ml／cm）后再按常规操作插管;对照组以石蜡油为润滑剂按常规操作留置尿管。比较两组患者心率、血压情况及躁动、疼痛评分。结果提示麻醉诱导后留置尿管可以有效减轻患者清醒状态下置管引起的尿路疼痛等问题,但不能避免患者苏醒期出现上述反应;使用利多卡因凝胶可有效预防患者苏醒期出现的尿路疼痛及其它不良反应,增加患者的舒适度。     

冠心病理想治疗方式的选择

冠心病的治疗包括针对高危因素病因和临床并发症的综合治疗。其中,药物治疗主要包括：抗凝／抗血小板、控制血压和调脂等。血管重建术主要包括：介入、搭桥、“杂交”手术和分子生物学治疗。药物治疗是冠心病各种治疗方法的基础,而血管重建术是现代治疗冠心病的重要手段。如何合理地选择治疗方案是临床医师面临的重要课题。     

心房颤动的器械治疗评价

器械治疗虽然不能完全消除房颤,但起搏器在一定程度上能减少房颤的负荷、能够快速终止房颤发作,房室结消融+双心室起搏治疗既能缓解房颤快速心室率时的症状,也使得心室得以再同步化治疗.经皮左心耳堵闭术可以预防血栓栓塞并发症、并避免长期应用抗凝药物.在越来越多的房颤患者中,还是有一部分患者仍然有器械治疗的适应证的.     

《管子·内业》篇道之形象化探析

<管子·内业>蕴涵有重要的哲学思想,在继承前人成果的基础上,丰富和发展了道的思想和内涵,体现为使道的思想具有形象化的特征.具体为:首先,道之气化:生生不息、大化流行.其次,道之体悟:存于心、践于行.最后,道之秩序:和谐生福.     

Identifying Variables Responsible for Data not Missing at Random

When data are not missing at random (NMAR), maximum likelihood (ML) procedure will not generate consistent parameter estimates unless the missing data mechanism is correctly modeled. Understanding NMAR mechanism in a data set would allow one to better use the ML methodology. A survey or questionnaire may contain many items; certain items may be responsible for NMAR values in other items. The paper develops statistical procedures to identify the responsible items. By comparing ML estimates (MLE), statistics are developed to test whether the MLEs are changed when excluding items. The items that cause a significant change of the MLEs are responsible for the NMAR mechanism. Normal distribution is used for obtaining the MLEs; a sandwich-type covariance matrix is used to account for distribution violations. The class of nonnormal distributions within which the procedure is valid is provided. Both saturated and structural models are considered. Effect sizes are also defined and studied. The results indicate that more missing data in a sample does not necessarily imply more significant test statistics due to smaller effect sizes. Knowing the true population means and covariances or the parameter values in structural equation models may not make things easier either. The research was supported by NSF grant DMS04-37167, the James McKeen Cattell Fund.     

组织学习动力研究

本文以协调博弈原理为基础,系统分析了组织学习中微观个体层面和宏观组织层面的学习动力性质和相互关系,尝试提出了刻画宏观组织层面学习动力状态的理论和方法,并据此建立了协调组织学习动力的三维整合模型。     

我国中学生职业兴趣的特点与测验编制

随着当前就业压力的增加,社会竞争也愈演愈烈,职业生涯规划的问题逐渐受到人们的重视。本文基于当代高中毕业生选报大学专业时对自身兴趣特点深入了解的需要,在国内外职业兴趣研究的基础上,探讨了我国高中生职业兴趣的特点,并编制出一套适合当前中国高中生兴趣特点的职业兴趣测验。该测验将职业兴趣分为七种类型：艺术型、事务型、经营型、研究型、自然型、社会型和技术型。测验的信、效度测量指标均达到比较满意的水平。经过初步推广使用,获得了广大使用者的好评。     

动机的结构与效应：基于动机连续体的视角

动机连续体是对内部动机、外部动机进行整合的心理学概念,其对内部动机和外部动机的争论提出了不同的假设。从大理论(grand theory)视角出发,对涉及上述两个概念的理论进行梳理,将自我决定理论与其他相关理论进行整合。由此展开对内部动机、外部动机结构的讨论,总结了动机的单维结构、多维结构和复杂结构假设下的理论新进展,分别论述在拮抗效应、累加效应和其他复杂效应等假设下动机对结果变量的影响,并展开不同效应对实践应用的讨论。     

社会排斥对青少年自伤的影响:羞耻感的中介和认知重评的调节

通过3个行为实验考察了社会排斥对青少年自伤的影响。实验1发现,社会排斥和自伤经历能明显增加青少年的自伤时长(假设1);实验2进一步验证假设1,并验证了羞耻感的中介作用(假设2);实验3验证了认知重评对羞耻感中介效应的调节作用(假设3)。结果表明,社会排斥通过诱发羞耻感影响青少年自伤,但采用认知重评的情绪管理策略能够有效阻断羞耻感的中介作用。本研究为青少年自伤的认知干预提供了有力的实证支持。