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This experiment tested the hypothesis that the involvement, entertainment and enjoyment properties of radio programmes would be related to memory for the accompanying advertisements and attitudes towards them. Ninety-three subjects listened to one of three radio programmes (a phone-in, a chart show, or a nostalgia programme) in which were embedded a set of four unfamiliar advertisements. Subjects' ratings of the programmes as involving, entertaining, and enjoyable were positively correlated with subsequent ratings of the advertised brands and purchasing intentions. Analyses of variance indicated significant differences in memory for the advertisements and programme ratings: the phone-in programme context, which was rated significantly less interesting, enjoyable and entertaining, and more boring and humorous than the nostalgia radio programme context, produced significantly lower memory for the advertisements. These results provide substantial evidence for context effects operating in the radio medium. 相似文献
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The authors investigated the attitudes of 147 Licensed Professional Counselors (LPCs) in 2 southeastern states concerning spirituality in the therapeutic process. Results indicate that LPCs recognize the importance of being aware of their own spiritual beliefs. Spirituality is also viewed as a universal phenomenon that can act as a powerful psychological change agent. Respondents believe that spirituality is not experienced differently by women and men, although spirituality is believed to be expressed differently as a function of gender. Age of the client emerged as a salient variable. One's place in the aging process and one's perception of the aging process were perceived to affect the client's spiritual search. The results have implications for the training of counselors. 相似文献
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WARREN C. BONNEY WILLARD PARSONS JOSEPH J. SCALISE DUKE E. WAGNER HARRY E. ANDERSON 《Journal of Employment Counseling》1976,13(2):86-93
The purpose of the study was to examine the process and effectiveness of group counseling as a part of a training program conducted through a Labor Department grant. Trainees in a JOBS program at the Westinghouse plant in Athens, Georgia, who were certified by the Georgia State Training and Employment Service as disadvantaged, received a 90-minute counseling session each week. Members of the training group had better work attendance and less employee turnover than a comparable group not in the training program. The tapes of one counselor—three five-minute segments at the beginning, middle, and end of each tape—were used for analysis, which was done by an affect-topic method. The counselor of the group analyzed presents some personal observations of the counseling process. Some suggestions for improvements of group counseling in similar contexts are also presented. 相似文献
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DONALD J. COCHRAN MICHAEL H. VINITSKY PENELOPE M. WARREN 《Journal of counseling and development : JCD》1974,52(10):659-664
Behavior-oriented inventories need not be used in a static manner. This article presents a way of using John Holland's Self-Directed Search (SDS) as an illustration of how such an inventory can be employed dynamically within a developmental career counseling framework. Use of the SDS is discussed in terms of environmental exploration, self-exploration, and integration of information. The breadth of individual behavior styles and the flexibility of work environments are the key concepts in the approach to career counseling described here. 相似文献
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