The experience of self-awareness and its relation to level of self-consciousness: An experiential sampling study

The present research studied self-awareness by utilizing experiential sampling methodology, which allows for the random sampling of individuals' thoughts and feelings as they go about their normal daily activities. Neither Study 1 nor 2 found a relation between private or public self-awareness and negative affect. However, attention to private self-aspects was generally more positive and less ruminative for low as opposed to high private self-conscious subjects, and awareness of oneself as a social object was generally more positive but less important for low as opposed to high public self-conscious subjects. What may have accounted for the negative relation between private self-consciousness and average affect was that low private self-conscious subjects were more likely to attend to their private self-aspects if they were pleasant than if they were unpleasant, while high private self-conscious subjects' degree of private self-awareness was unrelated to whether the content of this state was pleasant or not. These findings are consistent with the hypothesis that low private self-conscious individuals engage in a more selective type of self-attention when in the private self-aware state than do high private self-conscious individuals. Regarding the relation between self-awareness and social context, both studies found that the presence of others results in a heightened public self-awareness. However, even though subjects were more attentive to public self-aspects when with others than when alone, in general, they were more attentive to their “private self” than to their “public self”. Results are discussed in terms of current self-awareness theory.     

The spacing effect in free recall emerges with development

Memory & Cognition - In two experiments, children were shown a series of pictures of common objects and were asked to free recall which pictured objects had been presented. Some pictures were...     

Factor structure of the Lorr and More assertiveness inventory

Previous research among university students has identified four classes of assertive behavior, namely, Directiveness, Social Assertiveness, Defense of One's Rights and Interests and Independence. Scores on the Lorr and More (1980) Assertiveness Inventory, obtained from a general population sample, were subjected to Varimax rotatio. Results revealed only three classes of assertiveness. It is argued that Directiveness may be inferred from various forms of assertiveness, rather than being a separate and distinct class of assertive behavior.     

Hair loss,personality and attitudes

Personality and attitude measurements were carried out on 204 adult males suffering from hair loss. Three groups were tested: those in the first group had had a hair weave fitted and were retaining the weave as a viable solution to their hair problem; the second had worn the weave for a trial period but had decided against its continued use; the third had had no form of treatment and seemed little concerned about their hair loss. Results showed that all three groups possessed N and P scores which were significantly higher than those shown by a normative group of males in the same age range, but that the weave-retaining group scored significantly lower on E than the normative group: other personality differences were non-significant. The group who had rejected the hair-weave treatment as a viable solution to their hair-loss problem was significantly more neurotic and possessed a significantly lower self-esteem than the group that retained the weave: this latter group had scores on these and all other variables tested which were very similar to those of the group that had had no treatment.     

When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.     

Intelligence and age as predictors of motor performance

The Yule-Oseretsky test of motor performance was administered to 10 ‘undifferentiated’ mentally-retarded adults, 10 normal children and 10 normal adults. In accordance with Denny's (1964) 3-group design, the children were matched on mental age with the retardates, the normal adults were matched on chronological age with the retardates, and the children and normal adults were matched on intelligence quotient. The results showed that mental age predicted performance on both fine and gross motor tasks, with the children and retarded adults both obtaining similar relatively-low scores.     

Odor recognition: familiarity, identifiability, and encoding consistency

The investigation examined the association between the perceived identity of odorous stimuli and the ability to recognize the previous occurrence of them. The stimuli comprised 20 relatively familiar odorous objects such as chocolate, leather, popcorn, and soy sauce. Participants rated the familiarity of the odors and sought to identify them. At various intervals up to 7 days after initial inspection, the participants sought to recognize the odors among sets of distractor odors that included such items as soap, cloves, pipe tobacco, and so on. The recognition response entailed a confidence rating as to whether or not an item had appeared in the original set. At the time of testing, the participants also sought to identify the stimuli again. The results upheld previous findings of excellent initial recognition memory for environmentally relevant odors and slow forgetting. The results also uncovered, for the first time, a strong association between recognition memory and identifiability, rated familiarity, and the ability to use an odor label consistently at inspection and subsequent testing. Encodability seems to enhance rather than to permit recognizability. Even items identified incorrectly or inconsistently were recognized at levels above chance.