Implicit memory and consumer choice: the mediating role of brand familiarity

Two experiments investigated the influence of implicit memory on consumer choice for brands with varying levels of familiarity. Priming was measured using a consideration‐choice task, developed by Coates, Butler and Berry ( 2004 ). Experiment 1 employed a coupon‐rating task at encoding that required participants to meaningfully process individual brand names, to assess whether priming could affect participants' final (preferred) choices for familiar brands. Experiment 2 used this same method to assess the impact of implicit memory on consideration and choice for unknown and leader brands, presented in conjunction with familiar competitors. Significant priming was obtained in both experiments, and was shown to directly influence final choice in the case of familiar and highly familiar leader brands. Moreover, it was shown that a single prior exposure could lead participants to consider buying an unknown, and indeed fictitious, brand. Copyright © 2006 John Wiley & Sons, Ltd.     

Correlates of Academic Procrastination and Students’ Grade Goals

This study examined correlates of academic procrastination and students’ grade goals in a sample of 226 undergraduates from Singapore. Findings indicated that self-efficacy for self-regulated learning was significantly and negatively related to procrastination. High self-efficacy for self-regulated learning also predicted students’ expectations of doing well and low self-efficacy for self-regulated learning predicted students’ expectations of not doing well academically. Additionally, help-seeking predicted students’ expectations of doing well academically while academic stress predicted students’ expectations of not doing well academically. Implications for education and educational practice were discussed. This project was partially supported by the Undergraduate Research Experience on Campus (URECA) program from Nanyang Technological University, Singapore.     

Weight‐Based Discrimination in Occupational Hiring and Helping Behavior1

This study explored weight‐based discrimination using a range of weight categories, as represented by images of real women with known body mass index (BMI). In the first study, 30 men rated each image according to likelihood of occupational hiring for a managerial post. In the second study, 28 men rated the same images for likelihood of helping behavior following a minor accident. Study results showed that individuals with a slender body weight (BMI = 19–20) were most likely to be hired and helped, while obese (BMI > 30) participants were least likely to be hired and helped. However, results also showed that emaciated (BMI < 15) individuals were likely to be discriminated against. Implications for real‐life settings are discussed.     

Implicit memory: a prime example for brand consideration and choice

Three experiments investigated the influence of implicit memory for familiar brand names on consumer choice. Priming was measured using modified preference judgment tasks that comprised both brand consideration and choice components. Experiment 1 used a ‘complex choice task’ where consideration and choice stages were characterized as acting in sequence. Experiment 2 explored a different formulation whereby consideration and choice were assumed to act in parallel. Both experiments demonstrated that priming had an influence on brand consideration but not on final or preferred choice. Finally, Experiment 3 replicated and extended these findings under more realistic conditions where participants actually received some of the products that they selected. Overall, the experiments suggested that for many decisions involving the consideration of familiar brands prior to choice, previous exposure to brand names can increase the likelihood that they will enter the consumers' consideration set. However, the advantage does not appear to extend to choice itself. Copyright © 2004 John Wiley & Sons, Ltd.     

A profile of counsellors working in non-statutory alcohol services

There are 39 voluntary sector alcohol agencies in the UK who meet minimum standards of counselling set out by the national organization Alcohol Concern through their Volunteer Alcohol Counsellors Training Scheme (VACTS). This paper reports on a study to create a profile of volunteer counsellors who work in VACTS-recognized agencies. Fifeen agencies agreed to take part in the study, and 141 counsellors completed and returned a mailed survey questionnaire, to elicit information about demographic characteristics, current and previous counselling training, reasons for undertaking the VACTS training and level of experience within agencies. The results suggest that this cohort of counsellors tend to conform to the volunteer stereotype of the middle-aged middle-class woman. Many counsellors utilize their experience within agencies to develop counselling skills, often in connection with further counselling courses, or to consider a change in career direction. Some counsellors wish to use personal experience of alcohol problems to help others undergoing similar difficulties. In contrast to those in the generic volunteer field, counsellors appear to retain long-term involvement with their agencies. The study concludes that alcohol services in the UK rely greatly upon a group of committed and competent volunteers to deliver individual counselling to problem users of alcohol.     

Use of rhythm in acquisition of a computer-generated tracking task.

This research assessed whether rhythm aids acquisition of motor skills by providing cues for the timing of those skills. Rhythms were presented to participants visually or visually with auditory cues. It was hypothesized that the auditory cues would facilitate recognition and learning of the rhythms. The three timing principles of rhythms were also explored. It was hypothesized that rhythms that satisfied all three timing principles would be more beneficial in learning a skill than rhythms that did not satisfy the principles. Three groups learned three different rhythms by practicing a tracking task. After training, participants attempted to reproduce the tracks from memory. Results suggest that rhythms do help in learning motor skills but different sets of timing principles explain perception of rhythm in different modalities.     

The role of subvocalisation in reading

A series of experiments explored the role of subvocalisation in fluent reading. Experiment I showed that when subjects were required to suppress articulation while reading, their ability to detect anomalous words or errors of word order in prose was markedly impaired although speed of reading was unaffected. Experiment II showed that this decrement was not a general effect due to performing a secondary task, since a concurrent tapping task did not impair detection accuracy. A third study explored the role of acoustic interference in reading by requiring subjects to detect errors in prose while attempting to ignore irrelevant speech, with or without articulatory suppression. Once again articulatory suppression led to a clear decrement in the subject's ability to detect errors, while unattended speech had no effect on performance. None of the manipulations influenced the speed with which the subjects performed the reading task. It is concluded that subvocalisation allows the creation of a supplementary articulatory code which is produced and utilised in parallel with other aspects of reading. Such a code seems particularly suitable for monitoring order information.     

The teacher-pupil interaction scale: An empirical method for analyzing the interactive effects of teacher and pupil behavior

The Teacher-Pupil Interaction Scale was developed for use by educational consultants to provide teachers with systematic data for analyzing and improving the learning of pupils. The scoring protocol provides for the simultaneous rating of sequential teacher-pupil interactions; a single mark is used to designate both teacher and pupil behavior at each five-second interval. Observations of a target pupil are alternated with other pupils in the classroom to serve as a point of comparison with the target pupil and to provide a general assessment of the classroom climate. Using the sequential record of their verbal and nonverbal interactions with students, teachers can pinpoint conditions serving both as antecedents and consequents of current student behavior. Armed with this information, teachers can effect changes in their instructional program to increase the rate of desired behaviors and eliminate or reduce unwanted responses.     

Effects of parental styles on anxiety and type A behavior pattern

The present study examined the effect of reported parental styles on 35 undergraduates' anxiety and the Type A behavior pattern. The modified version of Kelly and Goodwin's Parental Control-style Questionnaire, the State-Trait Anxiety Inventory, and the student version of the Jenkins Activity Survey were administered. Analysis showed that the subjects who had autocratic parents exhibited more Type A behavior pattern as well as having higher scores on the anxiety scales than those who had either permissive or democratic parents.