Is the Medium the Message? A Study of the Effects of Media,Communicator, and Message Characteristics on Attitude Change1

The present study examined the interactive effects of type of media, communicator, and position of message on persuasiveness of the communication. Subjects received a communication over television, radio (audio tape), or written medium, which either agreed with a position they held or strongly disagreed with it. The communicator was either a newscaster or a candidate for political office. The results indicated that subjects felt the newscaster to be more trustworthy than the candidate. In line with previous research, there was no main effect of media on persuasiveness. However, media interacted with the other variables so that when the communication disagreed with the audience, television was the most persuasive medium with the newscaster but the least persuasive with the untrusted candidate. There was no effect for media when the message agreed with the audience. Further, the candidate taking a position congruent with the audience's was rated as more attractive but less trustworthy than a candidate taking the opposite position. It was suggested that television may be the most involving medium and that either a counterargument theory or reactance theory could explain why it was not effective with the candidate.     

The stability of the factorial pattern of aircrew classification tests in four analyses

This study consists of four factor analyses of the Army Air Forces Aircrew Classification Batteries. The first was an analysis of the 1945 wartime battery, while the other three were analyses of the 1947 postwar battery, consisting of essentially the same variables, but using different samples. Eleven factors were found which had been identified and reported in previous analyses. An additional factor, possibly an artifact, was identified as an age-education doublet. The only factor which differed significantly in the analyses was pilot or flying interest. These factor analyses show that the factorial content of the tests remains quite similar in both wartime and postwar populations.The data reported in this study were collected as part of the United States Air Force Human Resources Research and Development Program and described in Research Bulletin 52-16. The opinions or conclusions contained in this report are those of the authors. They are not to be construed as reflecting the view or indorsement of the Department of the Air Force.     

Loneliness and mental health in a representative sample of community-dwelling Spanish older adults

Research seems to support loneliness as a risk factor for mental health problems in the elderly. Most studies analyzing the effects of loneliness on older adults' mental health have relied on convenience samples. In this study, the prevalence and predictors of feelings of loneliness were studied in a representative sample of 272 community-dwelling Spanish older adults. The potential of feelings of loneliness to significantly contribute to the explanation of mental health of the elderly was also explored. The percentage of people reporting feelings of loneliness was 23.1%. Being a woman, being older, living alone, having fewer economic resources, having lower perceived health, and being dissatisfied with the frequency of contact with relatives and friends were found to be significant predictors of feelings of loneliness. Loneliness contributed significantly to the explanation of mental health, even when other significant variables were statistically controlled. The results of this study suggest that loneliness is a relevant factor for the analysis and understanding of mental health in the elderly.     

Sublexical and Lexical Influences on Gender Assignment in French

Two experiments showed that French native speakers rely on sublexical and lexical cues to allocate gender during word recognition. Sublexical cues were based on whether the word ending was typical for a particular gender rather than neutral with regard to gender. Lexical cues were based on whether the associated definite article was informative (for words beginning with a consonant) or uninformative (for words beginning with a vowel). Classification of single nouns and verification of grammatical combinations of indefinite article and noun led to longer times when both sublexical and lexical cues were uninformative compared with when one or both cues were informative. Verification of ungrammatical combinations of indefinite article and noun yielded separate effects of both cues, though only when monitoring for both semantic and syntactic unacceptability in meaningful phrases did people attend to both cues independently. It was argued that people became more cautious in their gender assignments as task requirements became deeper. If strategic changes as a function of task demands are incorporated, the results are compatible with connectionist models proposing that gender decisions are computed from strength of past associations of the word and gender-specifying elements.     

Loss of Financial Capacity in Alzheimer's Disease: The Role of Working Memory

Recent research has demonstrated that loss of financial capacity is a common consequence of Alzheimer's disease (AD). While progressive cognitive decline is a defining feature of AD, the relationship between such decline and loss of financial capacity in AD remains unclear. Working memory may be strongly associated with financial abilities, as many financial tasks require temporary storage and manipulation of numerical and other data. The present study examined the relationship between financial capacity and working memory in AD patients. Participants included 20 AD patients and 23 cognitively intact older controls. Working memory was conceptualized using Baddeley and colleagues' model, which posits that the three components of the working memory system are the visuospatial sketchpad, phonological loop, and central executive system. The present study examined only the latter two components of working memory. Each participant was administered the Financial Capacity Instrument (FCI), an instrument that directly assesses eight domains of financial activity, and the WAIS-III Working Memory subtests (Digit Span, Arithmetic, Letter–Number Sequencing). AD patients as a group performed significantly below controls on the FCI Total Score and on each of the eight FCI domains and working memory subtests. Within the AD group, measures of the central executive component of working memory (WAIS-III Digits Backward, Arithmetic, and Letter-Number Sequencing tests) showed strong correlations with the FCI domains of basic monetary skills, checkbook management, bank statement management, and bill payment and FCI total score, while a measure of the phonological loop component of working memory (WAIS-III Digits Forward) was not significantly correlated with any FCI domains or with the FCI total score. The results suggest that the multiple domains of financial capacity are primarily correlated with the central executive component of working memory.     

Speech perception and memory coding in relation to reading ability

Previous work has demonstrated that children who are poor readers have short-term memory deficits in tasks in which the stimuli lend themselves to phonetic coding. The aim of the present study was to explore whether the poor readers' memory dificit may have its origin in perception with the encoding of the stimuli. Three experiments were conducted with third grade good and poor readers. As in earlier experiments, the poor readers were found to perform less well on recall of random word strings and to be less affected by the phonetic characteristics (rhyming or not rhyming) of the items (Experiment 1). In addition, the poor readers produced more errors of transposition (in the nonrhyming strings) than did the good readers, a further indication of the poor readers' problems with memory for order. The subjects were tested on two auditory perception tasks, one employing words (Experiment 2) and the other nonspeech environmental sounds (Experiment 3). Each was presented under two conditions: with a favorable signal-to-noise ratio and with masking. The poor readers made significantly more errors than the good readers when listening to speech in noise, but did not differ in perception of speech without noise or in perception of nonspeech environmental sounds, whether noise-masked or not. Together, the results of the perception studies suggest that poor readers have a perceptual difficulty that is specific to speech. It is suggested that the short-term memory deficits characteristic of poor readers may stem from material-specific problems of perceptual processing.     

Distribution of the feature [+animate] in the lexicon of the child

Piaget suggests that animistic thinking is a pervasive feature of children's cognition. To test this notion, 4- to 8-year-old children were shown several inanimate objects and asked to pick those which perform activities characteristic of living organisms. These activities were typified by six verbs: eat, sleep, breathe, grow, die,, and be alive. Fifty percent of the younger children responded animistically, by misattributing life processes to inanimate objects, but only 18% of their total responses were animistic. Twenty percent of the older children responded animistically, but only 20% of their responses were animistic. In Experiment II, children were shown drawings singly and asked if the object could perform activities named by one of the six verbs. Results were similar to those of Experiment I but with somewhat less animism. Experiment III required children to spontaneously name things that are alive. There were no animistic responses. It was concluded that animistic thinking is not a genuine phenomenon but linguistic confusion elicited by novel objects and unfamiliar words.This work was supported by NSF Grant GB 23083.A portion of the data of Experiment I constituted a Bachelor Honors Thesis conducted by the first author under the direction of the second and submitted to Florida State University. These data were presented at the meeting of the Southeastern Psychological Association, New Orleans, April 1973.