Some men like it black,some women like it pink: consumer implications of differences in male and female website design

• The World Wide Web doubles in size roughly every 2–3 months and dramatic claims are made about the effectiveness of Web‐based commercial efforts. The centrality of non‐price mechanisms of differentiation to the perception, enjoyment and ease of use felt using websites is acknowledged but the only statistically rigorous studies of factors such as form and content have been conducted within a universalist paradigm of aesthetics. This paper reports on an interactionist approach to web aesthetics involving an analysis of 60 male‐ and female‐produced websites. The analysis reveals statistically significant differences between the male‐ and female‐produced websites on 13 out of the 23 factors analysed. These differences span issues of navigation as well as linguistic and visual content. The paper argues that the appeal of websites can be maximised if they mirror the needs and interests of their target populations and that websites targeted at male or female dominated markets need to reflect the aesthetic diversity found in the male‐ and female‐produced websites analysed here. It also presents information on the demographics of the IT profession, showing that there is a potential imbalance between the percentage of women involved online and those involved in the IT profession. This suggests that the male domination of the IT profession could be a barrier to the effective mirroring of female Website preferences.

Copyright © 2006 John Wiley & Sons, Ltd.     

The role of functionality in the mental representations of engineering students: some differences in the early stages of expertise

As engineers gain experience and become experts in their domain, the structure and content of their knowledge changes. Two studies are presented that examine differences in knowledge representation among freshman and senior engineering students. The first study examines recall of mechanical devices and chunking of components, and the second examines whether seniors represent devices in a more abstract functional manner than do freshmen. The most prominent differences between these 2 groups involve their representation of the functioning of groups of electromechanical components and how these groups of components interact to produce device behavior. Seniors are better able to construct coherent representations of devices by focusing on the function of sets of components in the device. The findings from these studies highlight some ways in which the structure and content of mental representations of design knowledge differ during the early stages of expertise acquisition.     

The Role of Maternal Acceptance in the Relation Between Community Violence Exposure and Child Functioning

Children in the United States are exposed to considerable community violence that has been linked to child functioning. However, not all those exposed, experience negative outcomes. Recent research has focused on factors that “buffer” or protect children from negative consequences of violence exposure. The purpose of this investigation was to examine the potential buffering or moderating role of maternal acceptance in the relationship between community violence exposure and internalizing and externalizing problems. Subjects were 268 urban African American first graders. Community violence exposure was significantly related to symptoms of post-traumatic stress, but did not correlate with either internalizing or externalizing problems for all children, after control for demographics, maternal mental health, and general life stress. However, children's perceptions of maternal acceptance moderated the relationship between violence exposure and internalizing and externalizing problems which included being withdrawn, anxious-depressed, and demonstrating delinquent behavior. Children with the lowest levels of self-reported maternal acceptance were most impacted by community violence. In this sample of urban first graders, low levels of maternal acceptance placed children at greater risk for adverse outcomes associated with community violence exposure compared to moderate and high levels of maternal acceptance.     

Assigning Grammatical Gender During Word Production

The present study was designed to examine the processes by which grammatical gender is assigned during word production. French words varied in strength of sublexical cues, based on whether the word ending was typical for one gender rather than neutral about gender, and lexical cues, derived from the associated definite article being uninformative about gender for words beginning with a vowel, but informative for words beginning with a consonant. In Experiment 1, when native French speakers classified the gender of mentally evoked names of pictures, no effects of these cues were obtained. Experiment 2 used an improved methodology, with participants classifying the gender of words translated from English. English-speaking learners of French were influenced strongly by lexical and sublexical cues, while French speakers showed a weaker influence. However, for both speaker groups, words whose gender was classified slowly during recognition were also classified slowly during production, and error rates were similarly correlated across tasks. The conclusion was that gender is not equally available for all words once the associated “lemma” is accessed. Current models of language production may have to incorporate mechanisms allowing differential speed of access to gender information depending on a word’s formal properties.     

Toward a critical relational theory of gender

This article analyzes and critiques the construct of gender as a psychoanalytic and cultural category. Without succumbing to a nonpsychoanalytic notion of androgyny, the argument developed here challenges the assumption that an internally consistent gender identity is possible or even desirable. Beginning with the idea that, from an analytic perspective, the construct of “identity”; is problematic and implausible, because it denotes and privileges a unified psychic world, the author develops a deconstructionist critique of our dominant gender‐identity paradigm. It is argued that gender coherence, consistency, conformity, and identity are culturally mandated normative ideals that psychoanalysis has absorbed uncritically. These ideals, moreover, are said to create a universal pathogenic situation, insofar as the attempt to conform to their dictates requires the activation of a false‐self system.

An alternative, “decentered”; gender paradigm is then proposed, which conceives of gender as a “necessary fiction”; that is used for magical ends in the psyche, the family, and the culture. From this perspective, gender identity is seen as a problem as well as a solution, a defensive inhibition as well as an accomplishment. It is suggested that as a goal for analytic treatment, the ability to tolerate the ambiguity and instability of gender categories is more appropriate than the goal of “achieving”; a single, pure, sex‐appropriate view of oneself.     

Marginal comments on the evolution of self psychology response to editors’ follow'up questions

The author argues that terrorism aims to obliterate the conditions that allow us to distinguish between situations of safety and situations of danger. If we are unable to make that elemental distinction, we necessarily doubt the value of our own immediate thoughts, perceptions, and ideas. Psychoanalytic theory offers an alternative to immediacy. I think psychoanalytically about an object, one must identify with it and doing so to think of what the terrorists meant we must find a way to identify with them. This entails consciously working against the strong appeals of disidentification. Disidentification is the precondition for pitilessness and, as such, is the precondition for limitless activities directed against the objects of our hatred. It matters what the terrorists meant, then. It matters that we find our way to identifying with what we think they meant. The moment we conclude that it does not matter, we loosen the checks on our own capacities for terrorizing.     

Hailing Zenobia: Anti‐Judaism,trinitarianism, and John Henry Newman

John Henry Newman's early nineteenth‐century monograph The Arians of the Fourth Century iterates and intensifies the anti‐Jewish rhetoric already conveyed by the Nicene trinitarian theology inaugurated by Athanasius of Alexandria in the fourth century. Invoking philosopher Judith Butler's analysis of the performative power of ‘hate speech’ not only to injure, but also to interpellate subjects who may be heard to ‘talk back’, the present article seeks to surface the subversive potentialities contained not only within Newman's text (read in its immediate historical context), but also within trinitarian discourse more generally. Zenobia, third‐century ruler of Palmyra, reviled by Newman as both a ‘Judaizer’ and an ancestor of ‘Arianism’ (i.e. anti‐trinitarian theology), serves in this article (as in Newman's text) as the privileged figure for an interpellated subject, at once ‘Jewish’ and ‘feminine’ (thus seductively ‘oriental'), that may be heard to give voice to the ‘insurrectionary’ counter‐speech harbored within the very discourse of Christian orthodoxy that seeks to suppress it.