Influence of precipitation of intermetallics on Young's modulus in nickel and zirconium base alloys

The influence of precipitation of intermetallic phases on changes in Young's modulus in nickel and zirconium base alloys is discussed. This study shows clearly for the first time that the change in the modulus due to precipitation of intermetallic phases in these alloys is essentially governed by the change in the modulus of the matrix due to removal of precipitation forming elements, and not by the modulus of the precipitated intermetallics or the matrix/intermetallic interface.     

To Each His God: an Upanishadic Approach to Religion

Journal of Indian Council of Philosophical Research - Vedanta refrains from giving God any name, singular or plural. If ever Vedanta has to refer to the God, it refers to it as Tat, meaning...     

Emotion perception is mediated by spatial frequency content

Spatial frequencies have been shown to play an important role in face identification, but very few studies have investigated the role of spatial frequency content in identifying different emotions. In the present study we investigated the role of spatial frequency in identifying happy and sad facial expressions. Two experiments were conducted to investigate (a) the role of specific spatial frequency content in emotion identification, and (b) hemispherical asymmetry in emotion identification. Given the links between global processing, happy emotions, and low frequencies, we hypothesized that low spatial frequencies would be important for identifying the happy expression. Correspondingly, we also hypothesized that high spatial frequencies would be important in identifying the sad expression given the links between local processing, sad emotions, and high spatial frequencies. As expected we found that the identification of happy expression was dependent on low spatial frequencies and the identification of sad expression was dependent on high spatial frequencies. There was a hemispheric asymmetry with the identification of sad expression, especially in the right hemisphere, possibly mediated by high spatial frequency content. Results indicate the importance of spatial frequency content in the identification of happy and sad emotional expressions and point to the mechanisms involved in emotion identification.     

Interference Effects of Contextual Cues in Advertisements on Memory for Ad Content

The effectiveness of advertisements has been an issue of great concern to marketers, especially with the rapid increase in the number of marketing communications that the average consumer receives every day. Prior research has examined the impact of verbal interference on consumers’ memory for different elements of the advertisement—that is, interference caused by similar verbal elements in advertisements for brands in the same product category. This study examined the impact of similar contextual or background stimuli on consumers’ memory for different elements of the advertisement. Consumers were exposed to print advertisements for products in different product categories. The similarity of contextual cues—that is, background scenes—was manipulated (similar vs. dissimilar). Using a 2 (contextual cues interference: low and high) x 2 (processing goal: ad and brand) x 3 (cues: brand name, ad photo, product class) between‐subjects design, it was found that exposure to ads with similar contextual elements reduced individuals’ ability to recall not only contextual or background elements but also brand name from a target advertisement.     

The Anugītā as a Gloss on the Bhagavadgītā—Part I: The Origin of Erroneous Exegetical Tradition of the Bhagavadgītā

Journal of Indian Council of Philosophical Research - The Anugītā has been considered as the first gloss known to us on the Bhagavadgītā. The Anugītā set erroneous...     

Caste or Christ?

This article offers empirical research using qualitative methodology to identify the presence of the caste system in the Seventh-day Adventist Church in South Asia. The findings are based on the interviews of ten participants aged 18 to 36 from at least four language groups: Tamil, Telugu, Hindi, and Malayalam. All the participants volunteered to participate in the study. Three among the ten did face-to-face interviews, and the remaining seven participants were interviewed online through the Zoom platform. The findings suggest a need to expose and eliminate the discrimination and shame caused by the caste system if the church is to remain faithful to Christ's teaching of equality among the human family.     

Perceived Organisational Support as a Mediator of the Relationship of Perceived Situational Factors to Affective Organisational Commitment

This paper examines the role of perceived organisational support as a mediator of the relationship between perceived situational factors and affective organisational commitment. Perceived situational factors examined were: procedural justice, distributive justice, communication satisfaction with supervisor, and labor–management relationship climate. Analysis of data from a sample of 185 pharmaceutical sales representatives from India indicated that perceived organisational support fully mediates the relationship between each of these perceived situational variables and affective commitment to the organisation.