Beauty or function? How different mass customization toolkits affect customers' process enjoyment

Although it is widely acknowledged that mass customization (MC) increases both company and customer value, the research has neglected the possible effects of different MC toolkits on customer responses. In this study, we investigate the influence of different MC toolkits on customers' process enjoyment by manipulating the extent to which those toolkits allow customers to customize a product's functional attributes (functional MC toolkits), aesthetic attributes (aesthetic MC toolkits), or both (supreme toolkits). In addition, we examine the moderating effect of customers' ability to customize. The results of two experimental studies show that regardless of their ability to customize, customers' process enjoyment is higher with an aesthetic MC toolkit than with a functional MC toolkit. For customers with a high ability to customize, process enjoyment with a supreme toolkit is higher than process enjoyment with an aesthetic toolkit, whereas no differences exist for customers with a low ability to customize. This research contributes significantly to the existing literature on mass customization and provides managers with insights on how to more effectively develop and implement MC toolkits. Copyright © 2015 John Wiley & Sons, Ltd.     

How to rapidly construct a spatial–numerical representation in preliterate children (at least temporarily)

Spatial processing of numbers has emerged as one of the basic properties of humans’ mathematical thinking. However, how and when number–space relations develop is a highly contested issue. One dominant view has been that a link between numbers and left/right spatial directions is constructed based on directional experience associated with reading and writing. However, some early forms of a number–space link have been observed in preschool children who cannot yet read and write. As literacy experience is evidently not necessary for number–space effects, we are searching for other potential sources of this association. Here we propose and test a hypothesis that the number–space link can be quickly constructed in preschool children's cognition on the basis of spatially oriented visuo‐motor activities. We trained 3‐ and 4‐year‐old children with a non‐numerical spatial movement task (left‐to‐right or right‐to‐left), where via touch screen children had to move a frog across a pond. After the training, children had to perform a numerosity comparison task. After left‐to‐right training, we observed a SNARC‐like effect (reactions to smaller numbers were faster on the left side, and reactions to larger numbers on the right side), and after right‐to‐left training a reverse effect. These results are the first to show a causal link between visuo‐motor activities and number–space associations in children before they learn to read and write. We argue that simple activities, such as manual games, dominant in a given society, might shape number–space associations in children in a way similar to lifelong reading training.     

Implicit race bias revisited: On the utility of task context in assessing implicit attitude strength

Decades of research have shown that many people harbor implicit attitudes that are positive toward Whites relative to Blacks. With some notable exceptions, these findings are almost always obtained using implicit attitude tasks that assess attitudes toward Whites and Black simultaneously. This makes it difficult to determine whether implicit race bias effects are the result of strong liking for Whites, dislike for Blacks, or both. The present article reports results from a study in which participants' automatic bias towards Blacks and Whites is assessed across multiple evaluative contexts. Results show consistent negative automatic attitudes towards Blacks, but there was considerable variability in participants' attitudes toward Whites. Consistent with the idea that strong attitudes are less contextually sensitive than weaker attitudes (e.g. Krosnick, 1988), it is concluded that participants harbor strong automatic bias against Blacks, but not strong favoritism for Whites. Implications for a context-centered approach to implicit attitude measurement are discussed.     

How to map the affective semantic space of scents

The investigation of the semantic space associated with subjective affective experiences or feelings linked to odour perception has recently emerged. Because of the specificity of the emotional effects of odours, the terms derived from traditional models of emotion are unlikely to optimally account for odour-associated feelings. In this study, sets of terms derived from two traditional models, basic emotions and valence by arousal by dominance dimensional emotions, were compared with a recently elaborated olfaction-specific set of terms (Geneva Emotion and Odour Scale; GEOS). Three main criteria were considered: (1) the feeling's intensity reported in response to odours; (2) the inter-rater agreement concerning the reported feelings; and (3) the power to discriminate feelings evoked by various odorous substances. The evidence strongly suggested that the set of terms proposed by GEOS outperformed the terms derived from the two classical models in measuring the subjective affective experience elicited by odours. These results are interpreted with respect to a good correspondence between the functions of olfaction and the meaning conveyed by GEOS terms.     

FACSGen 2.0 animation software: generating three-dimensional FACS-valid facial expressions for emotion research

In this article, we present FACSGen 2.0, new animation software for creating static and dynamic three-dimensional facial expressions on the basis of the Facial Action Coding System (FACS). FACSGen permits total control over the action units (AUs), which can be animated at all levels of intensity and applied alone or in combination to an infinite number of faces. In two studies, we tested the validity of the software for the AU appearance defined in the FACS manual and the conveyed emotionality of FACSGen expressions. In Experiment 1, four FACS-certified coders evaluated the complete set of 35 single AUs and 54 AU combinations for AU presence or absence, appearance quality, intensity, and asymmetry. In Experiment 2, lay participants performed a recognition task on emotional expressions created with FACSGen software and rated the similarity of expressions displayed by human and FACSGen faces. Results showed good to excellent classification levels for all AUs by the four FACS coders, suggesting that the AUs are valid exemplars of FACS specifications. Lay participants' recognition rates for nine emotions were high, and comparisons of human and FACSGen expressions were very similar. The findings demonstrate the effectiveness of the software in producing reliable and emotionally valid expressions, and suggest its application in numerous scientific areas, including perception, emotion, and clinical and neuroscience research.     

Predicting counterproductive work behaviors with sub-clinical psychopathy: Beyond the Five Factor Model of personality

Organizational psychologists examining personality’s relation to work behavior have focused largely on the “normal” traits comprising the Five Factor Model (FFM). However, given the aversive nature of sub-clinical psychopathy (e.g., callous affect, impulsivity), we posit that this toxic personality profile will enhance the prediction of negative work outcomes, namely forms of counterproductive workplace behavior (CWB). Study 1 (N = 193) examined the value of sub-clinical psychopathy and the FFM in predicting intentions to engage in CWB; results support prior research indicating that both agreeableness and conscientiousness significantly correlated with CWB. In addition, sub-clinical psychopathy predicted CWB above and beyond the FFM. Study 2 (N = 360) extended the findings of Study 1 by examining interpersonally deviant behavior in a team context. While agreeableness was significantly related to interpersonal deviance in Study 2, conscientiousness was not. Results from Study 2 replicate Study 1, suggesting that sub-clinical psychopathy accounted for the majority of the explained variance in interpersonal deviance. Overall, the results support the value of using sub-clinical psychopathy to predict CWB.     

Being moved by meaningfulness: appraisals of surpassing internal standards elicit being moved by relationships and achievements

ABSTRACT

People can be moved and overwhelmed, a phenomenon typically accompanied by goose-bumps and tears. We argue that these feelings of being moved are not limited to situations that are appraised as pro-social but elicited when someone surpasses an internal standard. In line with these predictions, people were moved by relationships and success (Study 1), by reunion, separation, success and failure (Study 2) and by social, environmental and sports achievements (Study 3). In all three studies, the elicitation of these feelings was partially mediated by appraisals of surpassing social or achievement standards. In line with this, ratings of meaningfulness were closely associated with feelings of being moved and moving stimuli elicited behavioural intentions such as spending time with family and friends, helping others and/or achieving something in life. Thus, moving situations may remind us about what we perceive as meaningful and thereby help us to act accordingly.     

Facial Reactions to Emotional Facial Expressions: Affect or Cognition?

This study investigated whether observers' facial reactions to the emotional facial expressions of others represent an affective or a cognitive response to these emotional expressions. Three hypotheses were contrasted: (1) facial reactions to emotional facial expressions are due to mimicry as part of an affective empathic reaction; (2) facial reactions to emotional facial expressions are a reflection of shared affect due to emotion induction; and (3) facial reactions to emotional facial expressions are determined by cognitive load depending on task difficulty. Two experiments were conducted varying type of task, presentation of stimuli, and task difficulty. The results show that depending on the nature of the rating task, facial reactions to facial expressions may be either affective or cognitive. Specifically, evidence for facial mimicry was only found when individuals made judgements regarding the valence of an emotional facial expression. Other types of judgements regarding facial expressions did not seem to elicit mimicry but may lead to facial responses related to cognitive load.     

What emotional reactions can tell us about the nature of others: An appraisal perspective on person perception

The present research aimed to assess how people use knowledge about the emotional reactions of others to make inferences about their character. Specifically, we postulate that people can reconstruct or “reverse engineer” the appraisals underlying an emotional reaction and use this appraisal information to draw person perception inferences. As predicted, a person who reacted with anger to blame was perceived as more aggressive, and self-confident, but also as less warm and gentle than a person who reacted with sadness (Study 1). A person who reacted with a smile (Study 1) or remained neutral (Study 2) was perceived as self-confident but also as unemotional. These perceptions were mediated by perceived appraisals.