Intrapersonal variation in consumer susceptibility to normative influence: toward a better understanding of brand choice decisions

The authors examined intrapersonal variation in consumer susceptibility to normative influence as a key mediator of wine brand choice. On the basis of a consumer sample, the authors found that individual values and social identity complexity affect consumer susceptibility to normative influence with downstream effects on (a) which brand benefits consumers desire in wine and (b) choice. Individuals higher on internal values and with more complex social identities were less susceptible to normative influence and placed less emphasis on social brand benefits. Separate examinations of consumption scenarios with and without salient reference groups showed that reference group salience interacts with personal values and social identity complexity in affecting consumer susceptibility to normative influence, which in turn affects which brand benefits consumers desire and consequently choice.     

A typology of religious attitudes among young people in Germany

Issues like faith and Church, religion and religiousness are not valued particularly highly among the young. At the same time a search for the meaning of life and an orientation in one’s own behaviour still seem to be significant and transcendent focal points are being sought to deal with these issues. This article questions the value that religion, faith and the Church have for young people on the basis of empirical data. Five types of religious orientation of young people are identified: a churchly Christian type, an autonomously Christian type, a conventionally religious type, an autonomously religious type and, finally, a non‐religious type. The empirical data are taken from a study of about 800 pupils in the Grade 11 (age 16–17 years) from grammar schools (Gymnasien) in Germany.     

Fibromyalgie und Leistungseinschränkung

Interdisciplinary guidelines allowed for new quality standards in pain appraisal. Simultaneously, the scientific notion of fibromyalgia changed from a subjectively overvalued malaise to a central disturbance of coping with stress, which is neurobiologically determined. Therefore, in this article a psychosomatics-based guide is given for the socio-medical appraisal of fibromyalgia with reference to the new International Classification for Functioning and Disability (ICF) of the World Health Organization (WHO). As illustration a case study is presented.     

The elusive link between conflict and conflict adaptation

A core tenet of the original conflict-monitoring model is that regulation is triggered automatically when conflict is present and that the same regulation mechanism explains both trial-to-trial adaptation effects as well as effects of block-wise conflict manipulations. We present here results from two experiments using the Stroop task that show (a) that adaptation effects in the absence of response repetitions may occur only at the beginning of testing and that (b) robust block-wise effects can be found even in the absence of trial-by-trial effects. Furthermore, we show that the failure to eliminate target-to-distractor repetitions can produce artificial trial-to-trial adaptation effects. Based on the evidence of a weak link between conflict and conflict adaptation, we argue that a wider range of possible reasons for conflict adaptation effects needs to be taken into consideration.     

On the optimality of serial and parallel processing in the psychological refractory period paradigm: Effects of the distribution of stimulus onset asynchronies

Within the context of the psychological refractory period (PRP) paradigm, we developed a general theoretical framework for deciding when it is more efficient to process two tasks in serial and when it is more efficient to process them in parallel. This analysis suggests that a serial mode is more efficient than a parallel mode under a wide variety of conditions and thereby suggests that ubiquitous evidence of serial processing in PRP tasks could result from performance optimization rather than from a structural bottleneck. The analysis further suggests that the experimenter-selected distribution of stimulus onset asynchronies (SOAs) influences the relative efficiency of the serial and parallel modes, with a preponderance of short SOAs favoring a parallel mode. Experiments varying the distribution of SOAs were conducted, and the results suggest that there is a shift from a more serial mode to a more parallel mode as the likelihood of short SOAs increases.     

Brain correlates of aesthetic expertise: a parametric fMRI study

Several studies have demonstrated that acquired expertise influences aesthetic judgments. In this paradigm we used functional magnetic resonance imaging (fMRI) to study aesthetic judgments of visually presented architectural stimuli and control-stimuli (faces) for a group of architects and a group of non-architects. This design allowed us to test whether level of expertise modulates neural activity in brain areas associated with either perceptual processing, memory, or reward processing. We show that experts and non-experts recruit bilateral medial orbitofrontal cortex (OFC) and subcallosal cingulate gyrus differentially during aesthetic judgment, even in the absence of behavioural aesthetic rating differences between experts and non-experts. By contrast, activity in nucleus accumbens (NAcc) exhibits a differential response profile compared to OFC and subcallosal cingulate gyrus, suggesting a dissociable role between these regions in the reward processing of expertise. Finally, categorical responses (irrespective of aesthetic ratings) resulted in expertise effects in memory-related areas such as hippocampus and precuneus. These results highlight the fact that expertise not only modulates cognitive processing, but also modulates the response in reward related brain areas.     

Perceptual learning in auditory temporal discrimination: No evidence for a cross-modal transfer to the visual modality

Perceptual learning was used to study potential transfer effects in a duration discrimination task. Subjects were trained to discriminate between two empty temporal intervals marked with auditory beeps, using a twoalternative forced choice paradigm. The major goal was to examine whether perceptual learning would generalize to empty intervals that have the same duration but are marked by visual flashes. The experiment also included longer intervals marked with auditory beeps and filled auditory intervals of the same duration as the trained interval, in order to examine whether perceptual learning would generalize to these conditions within the same sensory modality. In contrast to previous findings showing a transfer from the haptic to the auditory modality, the present results do not indicate a transfer from the auditory to the visual modality; but they do show transfers within the auditory modality.     

Metacognitive inferences in source memory judgements: the role of perceived differences in item recognition

This research investigated the hypothesis that metacognitive inferences in source memory judgements are based on the recognition or nonrecognition of an event together with perceived or expected differences in the recognizability of events from different sources. The hypothesis was tested with a multinomial source-monitoring model that allowed separation of source-guessing tendencies for recognized and unrecognized items. Experiments 1A and 1B manipulated the number of item presentations as relevant source information and revealed differential guessing tendencies for recognized and unrecognized items, with a bias to attribute unrecognized items to the source associated with poor item recognition. Experiments 2A and 2B replicated the findings with a manipulation of presentation time and extended the analysis to subjective differences in item recognition. Experiments 3A and 3B used more natural source information by varying type of acoustic signal and demonstrated that subjective theories about differences in item recognition are sufficient to elicit differential source-guessing biases for recognized and unrecognized items. Together the findings provide new insights into the cognitive processes underlying source memory decisions, which involve episodic memory and reconstructive tendencies based on metacognitive beliefs and general world knowledge.