The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations

Based on theories of attribution and suspicion, three experiments highlight the mediating role of perceived sincerity of motives in determining the effectiveness of CSR activities. CSR activities improve a company's image when consumers attribute sincere motives, are ineffective when sincerity of motives is ambiguous, and hurt the company's image when motives are perceived as insincere. Variables affecting perceived sincerity include the benefit salience of the cause, the source through which consumers learn about CSR, and the ratio of CSR contributions and CSR‐related advertising. High benefit salience of the cause hurts the company, in particular when consumers learn about it from a company source. This backfire effect can be overcome by spending more on CSR activities than on advertising that features CSR.     

Predicting the Early Developmental Course of Symptoms of Attention Deficit Hyperactivity Disorder

Data from the National Institute of Child Health and Human Development Study of Early Child Care were examined to test whether: attention deficit/hyperactivity disorder (ADHD) symptoms remain stable from 54 months through early elementary school; behavioral inhibition and attention deficits assessed at 54 months predict ADHD symptoms in elementary school, even after controlling for their temporal stability; and early behavioral inhibition and attention deficits moderate the longitudinal stability in ADHD symptoms. Data were examined using continuous and categorical measures of symptoms. Modest stability in ADHD symptoms from 54 months to third grade was found. Measures of inhibition and inattention predicted later teacher ratings uniquely, but no evidence was found for moderation. Measures of preschool behavioral inhibition also predicted “persistently at risk status” defined by elevated teacher ratings over time. Results are discussed in terms of executive and motivational facets of inhibition that may be related to early signs of ADHD.     

Exploring the mental number line: evidence from a dual-task paradigm

In a parity-judgment task smaller numbers are responded to faster with the left-hand key and vice versa for larger numbers (SNARC effect; Dehaene et al., in Journal of Experimental Psychology: General, 122, 371-396, 1993). We used the psychological refractory period paradigm involving a parity-judgment task and tone-discrimination task to address the question at which stage this effect arises. When the parity-judgment task is performed second, then we found equal SNARC effects for the short and the long SOA. According to the central bottleneck model, this indicates that the effect arises during the response-selection or execution stage. In Experiment 2 the parity-judgment task was performed first. The pattern of results indicates that the SNARC effect originates during the perceptual encoding or response-selection. Together, our results suggest that the SNARC effect originates while the response is selected.     

Aging, Executive Functioning, and Social Control

ABSTRACT— Aging is associated with atrophy of the frontal lobes of the brain, which are the seat of executive functions. Because successful social functioning often requires executive control, aging can lead to unintended social changes via deficits in executive control. In this article I review evidence that, due to losses in executive control, aging leads to increased prejudice and social inappropriateness and, under certain circumstances, increased depression and problem gambling. I then discuss theory and research suggesting possible interventions that might ameliorate unwanted social changes brought about by executive decline.     

Fitting objects into holes: on the development of spatial cognition skills

The authors examined 14- to 26-month-old infants' understanding of the spatial relationships between objects and apertures in an object manipulation task. The task was to insert objects with various cross-sections (circular, square, rectangular, ellipsoid, and triangular) into fitting apertures. A successful solution required the infant to mentally rotate the object to be fit into the aperture and use that information to plan the action. The object was presented standing up in half of the trials; in the other half, it was lying down. The results showed that infants solved the problem consistently from age 22 months and that a successful solution was associated with appropriate preadjustments before the hand arrived with the block to the aperture. No sex differences were found.     

Inferring the popularity of an opinion from its familiarity: a repetitive voice can sound like a chorus

Despite the importance of doing so, people do not always correctly estimate the distribution of opinions within their group. One important mechanism underlying such misjudgments is people's tendency to infer that a familiar opinion is a prevalent one, even when its familiarity derives solely from the repeated expression of 1 group member. Six experiments demonstrate this effect and show that it holds even when perceivers are consciously aware that the opinions come from 1 speaker. The results also indicate that the effect is due to opinion accessibility rather than a conscious inference about the meaning of opinion repetition in a group. Implications for social consensus estimation and social influence are discussed.     

Application scenarios for nonstandard log-linear models

In this article, the authors have 2 aims. First, hierarchical, nonhierarchical, and nonstandard log-linear models are defined. Second, application scenarios are presented for nonhierarchical and nonstandard models, with illustrations of where these scenarios can occur. Parameters can be interpreted in regard to their formal meaning and in regard to their magnitude. The interpretation of the meaning of parameters is the main focus of this article. Design matrices are used to describe the hypotheses tested in models and to illustrate cases in which parameters are interpretable. Also, design matrices are used to show where and how nonstandard models differ from standard hierarchical models. Coding schemes are discussed, in particular, dummy coding and effects coding. Data examples are given with data and models discussed in the literature.     

Predictive tracking over occlusions by 4-month-old infants

Two experiments investigated how 16-20-week-old infants visually tracked an object that oscillated on a horizontal trajectory with a centrally placed occluder. To determine the principles underlying infants' tendency to shift gaze to the exiting side before the object arrives, occluder width, oscillation frequency, and motion amplitude were manipulated resulting in occlusion durations between 0.20 and 1.66 s. Through these manipulations, we were able to distinguish between several possible modes of behavior underlying 'predictive' actions at occluders. Four such modes were tested. First, if passage-of-time determines when saccades are made, the tendency to shift gaze over the occluder is expected to be a function of time since disappearance. Second, if visual salience of the exiting occluder edge determines when saccades are made, occluder width would determine the pre-reappearance gaze shifts but not oscillation frequency, amplitude, or velocity. Third, if memory of the duration of the previous occlusion determines when the subjects shift gaze over the occluder, it is expected that the gaze will shift after the same latency at the next occlusion irrespective of whether occlusion duration is changed or not. Finally, if infants base their pre-reappearance gaze shifts on their ability to represent object motion (cognitive mode), it is expected that the latency of the gaze shifts over the occluder is scaled to occlusion duration. Eye and head movements as well as object motion were measured at 240 Hz. In 49% of the passages, the infants shifted gaze to the opposite side of the occluder before the object arrived there. The tendency to make such gaze shifts could not be explained by the passage of time since disappearance. Neither could it be fully explained in terms of visual information present during occlusion, i.e. occluder width. On the contrary, it was found that the latency of the pre-reappearance gaze shifts was determined by the time of object reappearance and that it was a function of all three factors manipulated. The results suggest that object velocity is represented during occlusion and that infants track the object behind the occluder in their 'mind's eye'.