The simultaneous consideration of between‐participants and within‐participants analyses in research on predictors of behaviours: The issue of dependence

Although there is wide acceptance among personality and social psychologists of the importance of performing both between‐participants and within‐participants analyses to obtain a more complete picture of the phenomena under investigation, such analyses are rare (Mishela, 1990). Research on the predictors of behaviour, particularly concerning variables such as attitude, subjective norm, affect, cognition, and intention provides an exception, where the results from within‐participants analyses are sometimes compared to the results from between‐participants analyses. These comparisons raise the issue of whether the two types of analyses are independent of each other (and whether they can be validly compared), which is the topic of the present paper. Although we show that there is dependence, which suggests that it is a bad idea to compare both kinds of analyses, we also show that the degree of dependence approaches zero as the number of participants and items increase. Thus, with a sufficiently large design, the degree of dependence is unimportant, and therefore is no obstacle to the simultaneous consideration of both within‐participants and between‐participants analyses. How large is large enough? A set of computer simulations suggests that 15 participants and 15 items is sufficient, though we provide data from which researchers can designate their own criteria. Copyright © 2004 John Wiley & Sons, Ltd.     

Potential performance theory (PPT): Describing a methodology for analyzing task performance

Based on potential performance theory (PPT), a methodological paradigm is developed that allows for individual-level analyses. The proposed methodology distinguishes among observed performance, strategy, and consistency, with the idea that changes in observed performance can be caused by changes in strategy or consistency. Equations are presented that allow the computation of strategy and consistency scores for groups and individuals, with the goal of enabling researchers to find the reasons why performance improves or does not improve. More specifically, people may (1) develop better strategies, (2) use them more consistently, (3) both, or (4) neither. It is even possible to have strategy—consistency trade-offs, as individuals focus on one at the expense of the other. Data obtained from an experiment illustrate these possibilities.     

Different selves,different values: Effects of self‐construals on value activation and use

Three experiments demonstrated structural properties and dynamic effects of self‐construal on the processing and use of values. In Study 1, it was found that self‐focus during encoding caused spontaneous cognitive clustering of individualistic versus relational values. Study 2 demonstrated that self‐construal affected the implicit weight of a value‐related attribute in a multi‐attribute choice task. In Study 3, behavioral intentions were better predicted by personal values than social norms when the personal self was primed, whereas social norms predicted better when the collective self was primed. The effects of manipulated self‐construal were mimicked when comparing participants with an individualistic versus collectivistic cultural background. No interaction was found between priming and cultural background. Taken together, the studies demonstrated that different domains of the self are associated with different values, which may instigate different cognitive and behavioral processes when activated. Copyright © 2008 John Wiley & Sons, Ltd.     

The role of affect in determining the attributional weight of immoral behaviors

Theories about why immoral behaviors carry a large amount of attributional weight tend to emphasize traditional cognitive variables. In contrast, the authors propose that the degree of negative affect that these behaviors induce in observers is largely responsible for their attributional weight. Studies 1 and 2 demonstrate an association between the amount of negative affect induced by immoral behaviors and their attributional weight. Studies 3 and 4 provide causal evidence for this idea by either "adding in" or "taking away" the negative affect associated with immoral behaviors to influence their attributional weight. Finally, Study 5 demonstrates that negative affect can be induced through a variety of negative emotions (disgust, sadness, and fear), with similar results. It is argued that it is difficult to account for these data solely on the basis of traditional cognitive variables, and so a theory that includes an emphasis on affect as a causal variable is desirable.     

The role of causal attributions in competitive situations

Previous data have shown that successful women are judged to have masculine characteristics [J. A. Doyle (1989), The Male Experience(2nd ed.), Dubuque, IA: Wm. C. Brown; D. L. Gill (1986), Psychological Dynamics of Sport,Champaign, IL: Human Kinetics; D. J. Murphy (1988), “Sport and Gender,” in W. M. Leonard II (Ed.), A Sociological Perspective of Sport(3rd ed.), New York: Macmillan; P. Willis (1994), “Women in Sport in Ideology,” in S. Birrell and C. L. Cole (Eds.), Women, Sport, and Culture,Champaign, IL: Human Kinetics]. Two experiments were conducted to test two different explanations for this effect, the appraisal and attribution hypotheses. In Experiment 1, male participants who lost to a female confederate on a masculine-relevant task rated her as having more masculine and fewer feminine characteristics than when the task was described as feminine-relevant. However, heart rate and blood pressure data failed to support the appraisal hypothesis that these reactions were due to the stress of losing to the female, or defensiveness. The alternative hypothesis that these ratings were due to standard attributional processes was more consistent with the data. Consequently, this hypothesis was tested in Experiment 2 using an attributional paradigm. Consistent with Experiment 1, the attribution hypothesis fared better than did the appraisal hypothesis.     

Using epistemic ratios to evaluate hypotheses: an imprecision penalty for imprecise hypotheses

According to Bayesians, the null hypothesis significance-testing procedure is not deductively valid because it involves the retention or rejection of the null hypothesis under conditions where the posterior probability of that hypothesis is not known. Other criticisms are that this procedure is pointless and encourages imprecise hypotheses. However, according to non-Bayesians, there is no way of assigning a prior probability to the null hypothesis, and so Bayesian statistics do not work either. Consequently, no procedure has been accepted by both groups as providing a compelling reason to accept or reject hypotheses. The author aims to provide such a method. In the process, the author distinguishes between probability and epistemic estimation and argues that, although both are important in a science that is not completely deterministic, epistemic estimation is most relevant for hypothesis testing. Based on this analysis, the author proposes that hypotheses be evaluated via epistemic ratios and explores the implications of this proposal. One implication is that it is possible to encourage precise theorizing by imposing a penalty for imprecise hypotheses.     

Intentional inferences are not more likely than unintentional ones: some evidence against the intentionality bias hypothesis

We conducted a study to test the hypothesis that inferences about intentionality are biased toward an intentional interpretation. Contrary to previous research, participants were no more likely to judge ambiguous actions as intentional in a speeded compared to an unspeeded condition. Further, participants were faster to respond and more consistent in responding to unintentional rather than intentional actions.     

Smell and Taste Classification of the Same Stimuli

Much literature has suggested that people who are discriminated against or are in collectivist cultures are particularly susceptible to the social consequences of society. In the present study, the authors conducted 3 experiments to test how this factor influences attitudinal versus normative control over behaviors. First, they measured males’ and females’ attitudes, subjective norms, and behavioral intentions with respect to a large number of behaviors. Although between-participants analyses were mostly uninformative, within-participants analyses uncovered strong evidence that behaviors are more under attitudinal control for females than for males. Similar analyses in a crosscultural experiment involving participants from the United States, the United Kingdom, China, and Mexico support the hypothesis that behaviors are more under attitudinal control for collectivists than for individualists. Finally, experimental data collected in the United States and Saudi Arabia further support this conclusion. Taken together, the findings suggest that although social consequences are both “social” and “consequences,” the latter is more important than the former.     

Retention of a Time Pressure Heuristic in a Target Identification Task

S. Rice and D. Keller (2009) previously reported that participants who were put under time pressure tended to comply more with a diagnostic aid than participants who were not put under time pressure. The present study investigates whether or not learning the benefits of this time pressure heuristic carries over to a second session. Seventy-two New Mexico State University students performed a simulated target-detection task, assisted by a 95% reliable diagnostic aid. Participants were exposed to the following conditions, which were composed of two sessions: speeded–speeded, unspeeded–speeded, speeded–unspeeded, or unspeeded–unspeeded. Results showed that participants who completed the speeded condition for Session 1 performed just as well in the 2nd session regardless of whether or not they were put under time pressure. Participants found that complying with the aid was beneficial to overall performance and continued to comply in a 2nd session even when allowed more time to overrule the aid.