Consumer perceptions of bundles and time‐limited promotion deals: Do contracts matter?

Marketers use various types of deals to positively influence consumers' product evaluations. Across two experiments, we manipulated print advertisements to examine whether the commonly used deal content of both bundling and time‐limited promotions affect consumers' perceived confusion, risk and value. In study 1, the influence of this content was tested in the context of a 2‐year telecommunications (telco) contract. Here, consumers associated a three‐item bundle with greater perceived value than a single item, but perceived value was reduced and risk heightened when it was only available for a limited time. We speculate that this is because of the long‐term nature of the contract. Study 2 removed the contract restriction, examining the bundling of a video game console and game(s), again with a time‐limited promotion. However, in this context, we failed to locate any interaction effects. It appears that consumers further appraise the drawbacks of a long‐term telco contract when accompanied by a time‐limited promotion and may perceive the switching costs for study 1 three‐item telco bundle to be particularly risky. Our studies represent the first empirical investigation of the effect on consumers' perceptions of offering a bundle in conjunction with a time‐limited promotion. Testing these effects in contract and no contract conditions adds to the contribution of our studies by delineating a boundary condition. From a managerial perspective, our findings are thought‐provoking in respect to information integration, or how consumers process different deal content together. Copyright © 2015 John Wiley & Sons, Ltd.     

The career impact of winning an external work-related award

There is an abundance of work-related external awards in the business and corporate sectors. This study examines the impact of awards given to individuals in the business sector. Careers and signalling theory were used to initiate research in this domain with 32 interviews with winners of national work-related awards. The majority of winners were either nominated for the awards by others or encouraged to nominate by their managers, which may reflect an organisational, rather than individual, signal for distinction. Results demonstrated that all winners valued the recognition they received from their award win but in an unexpected finding, no significant career trajectory changes occurred. Award winners used their award as a signal of their excellence to distinguish themselves from others. The award gave them confidence and credibility. There was no relationship between winning an award and career success measures such as promotions or salary increases. Counterintuitive negative impacts identified by award winners are discussed.     

The development of a Spanish language version of the Worn Out scale of the General Well-Being Questionnaire (GWBQ)

The paper describes the development of a short Spanish-language version of the General Well-Being Questionnaire (GWBQ; Cox and Gotts, 1987), based on the 12 items of its Worn Out scale. Research has shown the English-version Worn Out scale to be sensitive to aspects of the design and management of work. This study aimed to test its cross-cultural consistency in a Spanish-language workplace context. The data were collected from a sample of 229 workers in Valencia (Spain). Confirmatory Factor Analyses showed the factorial validity, reliability, and concurrent validity of the new Spanish version to be adequate. The sensitivity of the new measure to safety behavior and the reporting of accidents was also assessed and shown to be good. The new questionnaire extends the usefulness of the parent questionnaire to occupational health psychology research in the Spanish language by offering a short assessment tool appropriate for workplace studies.     

The acceptability and preference for the psychological treatment of PTSD

The acceptability and preference of psychological treatments is important in understanding patient treatment seeking, choice, engagement and attrition and possibly treatment response in health care. The acceptability of, and preference for, 14 different types of psychological treatment for posttraumatic stress disorder (PTSD) were investigated in a student population through invitation to participate in a web-based survey. Respondents were asked to rate each treatment on 10 scales and to rank the treatments in order of preference. Respondents were also asked whether they would seek treatment themselves, recommend treatment to friends and family, feel stigmatised by suffering from PTSD, had any prior knowledge of the treatments and if this had been positive or negative and whether they had a history of psychological problems or treatment. A total of 330 respondents completed the survey. A past or current history of psychological problems and treatment was surprisingly high. Almost all respondents indicated that they would seek or recommend treatment in spite of high levels of stigmatisation. Factor analysis of the 10 scales indicated two factors: Endorsement and Discomfort. Rank ordering on preference and Endorsement scores was highly consistent. The highly preferred and endorsed treatments involved cognitive therapy, exposure or psycho-education in spite of high levels of discomfort anticipated with exposure. Treatments involving new technologies, EMDR and psychodynamic psychotherapy received the lowest Endorsement and preference. There was a modest influence of prior knowledge of a treatment.     

Mortality salience, martyrdom, and military might: the great satan versus the axis of evil

Study 1 investigated the effect of mortality salience on support for martyrdom attacks among Iranian college students. Participants were randomly assigned to answer questions about either their own death or an aversive topic unrelated to death and then evaluated materials from fellow students who either supported or opposed martyrdom attacks against the United States. Whereas control participants preferred the student who opposed martyrdom, participants reminded of death preferred the student who supported martyrdom and indicated they were more likely to consider such activities themselves. Study 2 investigated the effect of mortality salience on American college students' support for extreme military interventions by American forces that could kill thousands of civilians. Mortality salience increased support for such measures among politically conservative but not politically liberal students. The roles of existential fear, cultural worldviews, and construing one's nation as pursing a heroic battle against evil in advocacy of violence were discussed.     

Magnitude of cerebral asymmetry at rest: covariation with baseline cardiovascular activity

The cerebral regulation of cardiovascular functioning varies along both a lateral and a longitudinal axis. The parasympathetic and sympathetic nervous systems are lateralized to the left and right cerebral hemispheres, respectively. Further, the frontal lobes are known to be inhibitory in nature, whereas the temporal lobes are excitatory. However, no systematic investigation has been conducted to determine the nature and strength of the relationship between the left and right frontal and temporal lobes in regulating cardiovascular activity. The present investigation sought to examine these relationships by testing the hypothesis that negative correlations would be found between baseline heart rate and blood pressure and asymmetry of alpha magnitude across the frontal lobes. Further, positive correlations were hypothesized to exist across the temporal lobes. A total of 20 women were asked to relax with their eyes closed while heart rate and blood pressure as well as quantitative electroencephalography data were obtained. The results indicated that, as hypothesized, significant negative correlations existed across the frontal lobes and significant positive correlations existed across the temporal lobes. The results provide further support for a division of responsibility between the left and right frontal and temporal lobes in the regulation of heart rate and blood pressure.     

Development of the 24-h rest-activity pattern in human infants

The development of the 24-h rest-activity pattern was investigated in human infants under naturalistic conditions as assessed by continuous actigraphy. Seven infants and their mothers were recorded for 4 (n=1), 6 (n=5) and 12 months (n=1) after birth. Periodogram analysis of rest-activity data was performed over consecutive 10-day intervals. A weak 24-h rest-activity pattern was already present in some infants during the newborn period. The magnitude of the 24-h component in individual periodograms increased across the first months following a saturating function. The time constants of fitted saturating exponential functions--reflecting the rate of development of the 24-h pattern--ranged from 49 to 110 days (n=6) indicating a large interindividual variability. Furthermore, intraindividual variation was observed; the magnitude of the 24-h rest-activity component showed fluctuations around the trend. Miniaturized actigraphs are ideal tools for long-term longitudinal monitoring of rest-activity behavior in infants.     

Withholding inputs in team contexts: member composition, interaction processes, evaluation structure, and social loafing

Social loafing was observed as a naturally occurring process in project teams of students working together for 3-4 months. The authors assessed the contributions that member composition (i.e., relational dissimilarity and knowledge, skills, and abilities; KSAs), perceptions of the team's interaction processes (i.e., dispensability and the fairness of the decision-making procedures), and the team's evaluation structure (i.e., identifiability) make toward understanding loafing behavior. Identifiability moderated the impact of dispensability on loafing but not the impact of fairness on loafing. Perceptions of fairness were negatively related to the extent that participants loafed within their team. Specific aspects of relational dissimilarity were positively associated with perceptions of dispensability and negatively associated with perceptions of fairness, whereas KSAs were negatively associated with perceptions of dispensability.