E‐readers,Computer Screens,or Paper: Does Reading Comprehension Change Across Media Platforms?

The present research examined the impact of technology on reading comprehension. While previous research has examined memory for text, and yielded mixed results of the impact technology has on one's ability to remember what they have read, the reading literature has not yet examined comprehension. In comparing paper, computers, and e‐readers, results from this study indicated that these three different presentation modes do not differentially affect comprehension of narrative or expository text. Additionally, readers were not consistently compensating for difficulties with comprehension by engaging in different reading behaviors when presented with text in different formats. These results suggest that reading can happen effectively in a variety of presentation formats. Copyright © 2013 John Wiley & Sons, Ltd.     

The effects of intravenous diazepam and hyoscine upon human memory

Diazepam and hyoscine are known to have amnesic effects when administered intravenously. The two drugs are pharmacologically quite different from each other and might be expected to produce qualitatively distinct patterns of impairment in formal memory tasks. Groups of normal volunteers received intravenous administrations of diazepam, hyoscine and saline following a double-blind procedure and were then tested on immediate serial recall. Diazepam and hyoscine produced similar deficits on concrete and abstract words whether scored for ordered recall or item recall. In terms of ordered recall, phonemic similarity produced impaired performance under all three administrations, but semantic similarity did not. In terms of item recall, diazepam and hyoscine produced impaired performance on unrelated words, but the impairment was reduced under conditions of either phonemic or semantic similarity. There were also some interesting differences between diazepam and hyoscine in terms of their effects upon the shape of the serial-position curve and upon the types of intrusion error. The results confirm that both diazepam and hyoscine impair acquisition processes but fail to distinguish the effects of the two drugs upon different categories of encoding operations.     

A clash of bottom-up and top-down processes in visual search: the reversed letter effect revisited

It is harder to find the letter "N" among its mirror reversals than vice versa, an inconvenient finding for bottom-up saliency accounts based on primary visual cortex (V1) mechanisms. However, in line with this account, we found that in dense search arrays, gaze first landed on either target equally fast. Remarkably, after first landing, gaze often strayed away again and target report was delayed. This delay was longer for target "N" We suggest that the delay arose because bottom-up saliency clashed with top-down shape recognition. Thus, although gaze landed accurately and quickly to the distinctive feature in the target shape (the orientation of the diagonal bar in "N" or "И"), the identical zigzag shape of target and distractors was registered, leading to temporary confusion. In sparser search arrays with smaller set sizes, top-down target shape recognition occurs earlier and bottom-up saliency is weaker. The clash in this case causes search asymmetry even before target location at first gaze landing. Our findings rule out previous suggestions that search asymmetry stems from stronger preattentive salience for the reversed target and/or faster rejection of familiar distractors.     

Reading music modifies spatial mapping in pianists

We used a novel musical Stroop task to demonstrate that musical notation is automatically processed in trained pianists. Numbers were superimposed onto musical notes, and participants played five-note sequences by mapping from numbers to fingers instead of from notes to fingers. Pianists' reaction times were significantly affected by the congruence of the note/number pairing. Nonmusicians were unaffected. In a nonmusical analogue of the task, pianists and nonmusicians showed a qualitative difference on performance of a vertical-to-horizontal stimulus-response mapping task. Pianists were faster when stimuli specifying a leftward response were presented in vertically lower locations and stimuli specifying a rightward response were presented in vertically higher locations. Nonmusicians showed the reverse pattern. No group differences were found on a task that required horizontal-to-horizontal mappings. We suggest that, as a result of learning to read and play keyboard music, pianists acquire vertical-to-horizontal visuomotor mappings that generalize outside the musical context.     

Attention to action and awareness of other minds

We have only limited awareness of the system by which we control our actions and this limited awareness does not seem to be concerned with the control of action. Awareness of choosing one action rather than another comes after the choice has been made, while awareness of initiating an action occurs before the movement has begun. These temporal differences bind together in consciousness the intention to act and the consequences of the action. This creates our sense of agency. Activity in the anterior cingulate cortex and medial prefrontal cortex is associated with awareness of our own actions and also occurs when we think about the actions of others. I propose that the mechanism underlying awareness of how our own intentions lead to actions can also be used to represent the intentions that underlie the actions of others. This common system enables us to communicate mental states and thereby share our experiences.     

Abnormalities in the awareness of action

Optimal motor control relies on internal representations of the actual, desired and predicted states of our limbs and the external world. Only certain components of these internal representations are available to awareness. We suggest that impairments of the components of internal representations might underlie a broad variety of neuropsychiatric symptoms, including the anarchic hand sign, phantom limbs, utilization behaviour and delusions of control.     

Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements

Over the past 30 years, the literature on how women are depicted in advertising has been strongly influenced by studies conducted in the U.S. and Europe and may not fully describe the ways in which women are depicted in advertising across cultures. In this study we analyzed advertisements collected from women's fashion and beauty magazines in Singapore, Taiwan, and the United States to compare the ways in which Western and Asian models were portrayed in print advertisements. We found that although demure dress was used most often for both races, Western models were shown more frequently than Asian models in seductive dress. Western models were also posed more often than Asian models as the Seductive beauty type. Product categories also differed. Asian models were used more frequently in advertisements for hair and skin beauty products, whereas Western models dominated the clothing category. The findings suggest that Western models are used more than Asian models in advertisements which are “body” oriented, and that Western models are used in advertisements in Asia when the underlying marketing strategy is that “sex sells.”