GENDER-RELATED DISCOURSES AS MEDIATORS IN THE ASSOCIATION BETWEEN INTERNALIZATION OF THE THIN-BODY IDEAL AND INDICANTS OF BODY DISSATISFACTION AND DISORDERED EATING

This study examined whether the gender-related discourses of self-objectification, self-silencing, and anger suppression mediated the association between internalization of the thin-body ideal and body dissatisfaction and eating pathology. We employed a cross-sectional design to study both university ( n  = 140) and community ( n  = 76) samples of women from Ireland ranging from 17 to 30 years of age ( M  = 21.48,  SD  = 3.05). Structural equation modeling was used to test for mediation, with the final model suggesting that gender-related discourses (silencing the self/anger suppression and body surveillance) mediated the association between thin-body ideal internalization and attitudes and behaviors characteristic of disordered eating. Limitations of the current study and directions for future research are highlighted.     

Enhanced preference for a flavour following reversed flavour—glucose pairing

In two experiments hungry rats showed enhanced preference for a flavour as a result of a procedure whereby the flavour followed presentation of 10% glucose—i.e. the reverse of the usual sequence. This provides the first example of excitatory conditioning resulting from reversed pairing involving an appetitive reinforcer. Experiment 1 compared a Cinnamon group, for which ingestion of glucose was followed after 3 min by cinnamon and on other days water was followed by wintergreen, with a Wintergreen group in which wintergreen followed glucose and cinnamon followed water. In a final 2-bottle test relative preference for cinnamon was greater in the Cinnamon than in the Wintergreen group. This effect was replicated in Experiment 2, which compared an Immediate group, for which, as above, drinking glucose was followed 3 min later by access to cinnamon, with a Delay group, for which there was a delay of 1 hr between glucose and subsequent access to cinnamon. Enhanced preference for cinnamon was found only in the Immediate group and appeared after only four glucose-cinnamon pairings. An important finding came from a choice test between glucose and saccharin in which the Immediate group showed a weaker preference for glucose than the Delay group. This indicated that a novel flavour may overshadow the association between the flavour of glucose and its consequences, which normally serves to enhance preference for glucose.     

Blood donation is an act of benevolence rather than altruism.

OBJECTIVES: Blood donation is described as an archetypal altruistic behavior, and recruitment/retention campaigns emphasize altruism. Here, a benevolence hypothesis for blood donation (both the donor and recipient benefit) rather than the altruism hypothesis (only the recipient gains) is proposed. DESIGN: Three United Kingdom-based studies contrasted benevolence and altruism: (a) a 6-month prospective study of blood donor behavior (Study 1: N = 957), (b) a cross-sectional study of blood donors' intentions (Study 2: N = 333), and (c) an experimental study examining the effect of benevolent and altruistic messages on willingness to help across high- and low-cost helping behaviors for committed and noncommitted blood donors (Study 3: N = 200). MAIN OUTCOME: Donor behavior and intentions-willingness. MEASURES: Beliefs in personal and societal benefit (Time 1) and actual donations (Time 2) were assessed in Study 1; beliefs in benevolence, altruism, hedonism, and kinship along with donation intentions were assessed in Study 2; and empathy, donor commitment, and willingness to donate blood, money, fund-raise, and staff a telephone helpline were assessed in Study 3. RESULTS: Beliefs in personal rather than societal benefit predicted actual future donation. A path model showed that only beliefs in benevolence were associated with intentions to donate. Committed blood donors were more willing to donate blood when exposed to a benevolent message rather than an altruistic one. This effect was not observed for other forms of helping. CONCLUSIONS: The benevolence hypothesis is supported, suggesting that blood donor motivation is partly selfish. Blood donation campaigns should focus on benevolent rather than purely altruistic messages.     

THE SHIFT IN POWER WITH AGE Changes in Perception of the Power of Women and Men Over the Life Cycle

Previous research has described an apparent shift in perceived interpersonal power towards equality between men and women later in life. This study investigated (a) whether the "shift in power with age" would appear in the Israeli kibbutz, (b) the role of the "parental emergency" in the shift, and (c) whether changes in behaviors or attitudes best account for the shift. One hundred twenty younger and older Israeli women and men, half from the city and half from the kibbutz, wrote TAT stories, which were then rated for overall power of the female and male characters, their power strategies, and their motives. A shift in perceived power with age was found in both the city and the kibbutz. Parental status reduced the power of the woman and increased the power of the man only in the city, whereas the reverse was true in the kibbutz. These results counter the "parental emergency" explanation for the shift in power with age. Furthermore, older women used traditionally feminine power strategies, but their behavior was evaluated as more powerful than the same behavior in younger women. Thus, it is not the behaviors but rather people's evaluation of the behaviors that changes across the life span of the individual.     

Predicting future blood donor returns: past behavior, intentions, and observer effects.

A prospective design was used to explore the efficacy of 6 factors (e.g., intentions) to predict the number of future blood donations in an initial sample of 630 blood donors. Differential predictions are made for the roles of past behavior and intentions with respect to occasional (4 or fewer previous blood donations) and regular (5 or more previous blood donations) blood donors. Intentions were predictive for occasional donors, and past behavior was predictive for regular donors. Furthermore, for regular donors only, an inverted U-shaped curve explained the relationship between past behavior and future behavior. Finally, it is reported that observing others fainting produces a reduction in the number of future donations for occasional donors. The theoretical and practical implications of these findings are discussed.     

The perception of surface curvature from optical motion

Observers viewed the optical flow field of a rotating quadric surface patch and were required to match its perceived structure by adjusting the shape of a stereoscopically presented surface. In Experiment 1, the flow fields included rigid object rotations and constant flow fields with patterns of image acceleration that had no possible rigid interpretation. In performing their matches, observers had independent control of two parameters that determined the surface shape. One of these, called the shape characteristic, is defined as the ratio of the two principle curvatures and is independent of object size. The other, called curvedness, is defined as the sum of the squared principle curvatures and depends on the size of the object. Adjustments of shape characteristic were almost perfectly accurate for both motion conditions. Adjustments of curvedness, on the other hand, were systematically overestimated and were not highly correlated with the simulated curvedness of the depicted surface patch. In Experiment 2, the same flow fields were masked with a global pattern of curl, divergence, or shear, which disrupted the first-order spatial derivatives of the image velocity field, while leaving the second-order spatial derivatives invariant. The addition of these masks had only negligible effects on observers’ performance. These findings suggest that observers’ judgments of three-dimensional surface shape from motion are primarily determined by the second-order spatial derivatives of the instantaneous field of image displacements.