The role of exploratory buying behavior tendencies in choices made for others

We examine whether the consumer trait of exploratory buying behavior tendencies (EBBT; Baumgartner, H., and Steenkamp, J.E.M. (1996). Exploratory consumer buying behavior: Conceptualization and measurement. International Journal of Research in Marketing, 13, 121–137.) can influence even choices made for others. The results of three experiments in a gift-giving context show that high (vs. low) EBBT individuals have greater salience of hedonic search motives and consequently form more diverse consideration sets while purchasing a gift. Further, when working with a specific gift budget, high EBBT consumers are more likely to diversify their gift choices by buying a greater number of relatively lower-priced gift items. We also find that the effects of the EBBT trait are significantly attenuated when the regulatory focus of the person making the gift decision is one of prevention rather than promotion. Discussion focuses on implications and future research directions regarding the relationship between exploratory buying behavior tendencies and consumer decision-making.     

Global processing fosters donations toward charity appeals framed in an approach orientation

People are often influenced by how persuasive appeals are framed. While decisions and preferences seem dependent on the effects of a fit between one’s regulatory focus and the motivational orientation of a message, specific cognitive mechanisms involved are not yet clear. This study investigated how perceptual processing styles (global vs local) linked with the scope of attention (broad vs narrow) influence decisions depending on motivation-dependent framing (approach vs avoidance). We found that a global processing style fits approach-oriented message appeals and fosters monetary allocation toward charities framed in eager motivational terms. We discuss implications of the findings on processing styles in relation to affective versus deliberate modes of processing and the need to address in detail the role of attentional scope-dependent processing styles in decision making.     

Monetary Primes Increase Differences in Predicted Life-Satisfaction Between New and Old Indian Institutes of Technology (IITs)

Dynamics between money and happiness has attracted many scholars due to its importance in everyday lives but there is no study on the psychological consequences of priming money on life-satisfaction judgments. We examined whether students report life-satisfaction of themselves and that of others differently, after being reminded of money and whether such judgments differ for new versus old institutes of higher education. Students from a new Indian Institute of Technology (IIT) at Gandhinagar and from an old IIT at Bombay were asked to rate how satisfied currently they are with their lives in general and were also asked to predict how satisfied students are at other new and old IITs. Exposure to money did not affect self-reported satisfaction ratings and predictions of life-satisfaction for other students at old IITs. However, predicted life-satisfaction for students at new IITs reduced in presence of money. This made the difference in predicted student life satisfactions between old and new IITs more pronounced after priming money. Money selectively affects life-satisfaction predictions depending on the context and social value of an institution, probably because money makes the market-pricing mode of thought salient. These findings have important implication for education both in Asia and other countries.     

Deformation strengthening of grain-boundary sliding in a Pb-62wt% Sn alloy

Abstract

Direct observation in a scanning electron microscope of the evolution of the grain-boundary sliding (GBS) process in a Pb-62wt%Sn eutectic alloy during superplastic deformation in shear is reported. The distribution of GBS along the shear surface is found to be inhomogeneous and there is evidence of coupling of the processes of GBS and grain-boundary migration. The rate of GBS increases at small stages of strain (up to about 0·8) and decreases thereafter, indicating that the GBS process is eventually accompanied by strain hardening. The observations are compatible with the dislocation model for GBS.     

Affinity to mnemonic features of social media: Antecedent and consequences

This research explores consumer loneliness and its resulting preference for mnemonic features as the psychological antecedents of social media use and studies its consequence on consumer behavior. To test our hypotheses, we conducted a survey with a large sample (N = 1307) and analyzed the data using PLS structural equation modeling method. We show that individuals with higher (vs. lower) feelings of loneliness show a lower (vs. higher) affinity to mnemonic features of social media platforms, making them more likely to use Snapchat (vs. Facebook). This effect persists after controlling for demographic factors (such as age and gender) and other known motivations behind social media choice. These two groups of social media users also exhibit different types of consumer behavior resulting from their underlying affinity to mnemonic features. Snapchat users tend to be more variety-seeking and prefer newer brands (vs. established brands) than Facebook users. Our research contributes to the literature on the adoption of social media platforms by studying an important individual difference variable and integrating the concept of mnemonic features of social media as a key driving factor in that choice. The findings can give managers essential insights into the usership of social media platforms and help them select the right platform for their social media campaigns.     

Vacancy-mediated structural changes in Au–Cu nanoparticles

We report the formation of new phases in bimetallic Au–Cu nanoparticles. These phases were observed in nanoparticle synthesised by adopting a three-step protocol in a single pot. Nanoparticles at 180°C for 1?h led to the formation of single-phase solid solution of Cu in Au. Subsequent heat treatment at 290°C for 2?h of these Au–Cu nanoparticles revealed three new phases. One of them relates to the modification of occupancy of Cu in an ordered AuCu tetragonal phase (tP4). This cell although retains tetragonal symmetry but displays metrical properties akin to that of a cube. The other two relates to vacancy ordering along <111> directions in the {111} planes of an ordered AuCu3 cubic phase (cP4). On the one hand, statistical occupancy of vacancy on Cu site in this cell leads to the reduction of cell size from ～3.75?Å to ～3.5?Å whereas ordering of vacant layer on the other hand gives rise to symmetry breaking. Former continues to display cubic symmetry whereas latter transforms to a trigonal cell.     

Deformation mechanism crossover and mechanical behaviour in nanocrystalline materials

We use molecular dynamics simulations to elucidate the transition with decreasing grain size from a dislocation- to a grain-boundary-based deformation mechanism in nanocrystalline fcc metals. Our simulations reveal that this crossover is accompanied by a pronounced transition in the mechanical behaviour of the material; namely, at the grain size where the crossover occurs (the 'strongest size'), the strain rate under tensile elongation goes through a minimum. This simultaneous transition in both the deformation mechanism and the corresponding mechanical behaviour offers an explanation for the experimentally observed crossover in the yield strength of nanocrystalline materials, from Hall-Petch hardening to 'inverse Hall-Petch' softening.